Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. I’m sad to report that most people aren’t regular LinkedIn users. Use your summary to tell a creative story. Get ready for it.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Communications Conversations

NOVEMBER 10, 2020

: Do you need to be active on social media channels to be successful as a social media marketing professional? Some folks say “no, you don’t need to be active on social media to be good at this job.” Now, LinkedIn? I spend 20-30 minutes every day on LinkedIn.

Social Media 172

Social Media Media LinkedIn Instagram 172

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 99

Creativity B2B Examples Marketing 99

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. The community comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

Communications Conversations

NOVEMBER 5, 2021

Last week I had my first experience with a post of mine “going viral” on LinkedIn. I check LinkedIn many times throughout the day for clients, and myself. And over the next several days, because the long tail of LinkedIn content is often very long, it would grow to almost 4,000 likes and more than 100 comments.

Viral 146

Viral LinkedIn Social Media Employee 146

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. And, they do need to have the ability to manage social content systems.

Social Media 174

Social Media Media Analytics Data 174

Cision

JUNE 30, 2015

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. The more you use social media, the more you think in keyword terms. Post Content on LinkedIn.

Social Media 120

Social Media Media LinkedIn Small Business 120

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. On LinkedIn, uploaded videos can range from just three seconds, to 10 minutes long.

Video 149

Video Social Media Instagram Facebook 149

Communications Conversations

FEBRUARY 21, 2020

.: Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. 10: 17 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

OCTOBER 29, 2015

This month, it’s not the ghosts and goblins that are scaring me, but the businesses who are still abusing social media, or at least not fully leveraging all that’s available to them. C’mon people; social media has been around a while. Businesses Are Barely Using Video on Social Media. Look, people.

Social Media 120

Social Media Media Marketing B2B 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Go for it in brainstorms – Creative sessions can be challenging. Branch out on social media – For PR team members who might not be as social media savvy as their colleagues, or who have a favorite platform that they’re most comfortable with, now’s the time to branch out.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule.

Social Media 120

Social Media Media Comparison Guidelines 120

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Here’s how you can boost your blog’s traffic with a few social media tricks. Set Up Social Sharing Icons.

Social Media 120

Social Media Blogging Media LinkedIn 120

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Think thoroughly through the social networks on which you want to be active as there is no requirement to be on them all.

Social Media 112

Social Media Media Mobile Pinterest 112

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. Interact on social media. Interaction with a reporter on social media sites like Twitter and LinkedIn can be beneficial. Social likes and shares will be noticed and appreciated.

Media 333

Media Pitching Report B2B 333

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

Social Media 121

Social Media Reddit Pinterest Communications 121

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The launch of LinkedIn Marketing Labs.

Social Media 118

Social Media Trends Media YouTube 118

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.

Social Media 123

Social Media Marketing Media LinkedIn 123

Remote PR Jobs

OCTOBER 29, 2024

You can often find their contact information on the company website or LinkedIn. Describe how you tackled challenges, built strong relationships, or led creative strategies. Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage.

Publicity 261

Publicity How To Examples Crisis Management 261

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. I’d also suggest adding social media feeds to it. Comments I expanded on this a bit more on LinkedIn –. But what about your online newsroom? by CarrieMorgan. Digital PR'

How To 242

How To Survey Resources Social Media 242

Cision

NOVEMBER 10, 2015

So how can you gain the media coverage your brand needs through a digital encounter? Social media offers a unique opportunity for your brand to connect with journalists and media contacts in a direct way and familiarize them with your brand. A: Social media helps you become a known quantity.

Social Media 120

Social Media Media Pitching Privacy 120

Cision

NOVEMBER 16, 2017

Be a maximum of 100 characters to allow for reposting on Twitter and other social media. Perhaps most importantly, including videos or images increases the likelihood that your press release will end up being shared on social media. Connect on LinkedIn at [link]. It should also: Include your most critical keywords.

SEO 174

SEO Engineering Google Writing 174

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. It will be interesting to see how companies continue to evolve and grow, whether it’s through creative storytelling or managing their reputation.

Trends 0

Trends Storytelling Creativity Reputation 0

Cision

OCTOBER 7, 2016

I hate to say it, and it doesn’t make a pitch, but it’s helpful to have a talent’s social media numbers/channels included if they help the pitch. Do you use social media like Twitter or Facebook to gather leads and story ideas? To experience the Cision Media Database first hand, request a demo here.

Pitching 275

Pitching Television Energy Social Media 275

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Listen in for ways to get creative when you communicate on social and IRL!!

Creativity 98

Creativity Communications Instagram Interviews 98

Communications Conversations

OCTOBER 28, 2021

Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media managers and specialists aren’t the only ones who have had a rough road. It’s almost like social media folks have been in crisis mode for 2 straight years. With no end in sight.

Social Media 113

Social Media Industry Media Crisis 113

Deirdre Breakenridge

OCTOBER 29, 2018

Customers began searching on LinkedIn to see who was in charge of the campaign, who was working at Shea Moisture, and who thought it would be a good idea to place an ad like this. By diversifying expertise, demographics, and experience, there is more creativity, thoughtfulness, and reflectiveness in a group.

Advertising 295

Advertising Advertising Twitter Communications 295

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. TEN YEARS of social media growth, experimentation and learning. Wow , right? That’s longer than most of us realize. They aren’t participating.

Social Media 100

Social Media Media Facebook B2B 100

Prohibition

MARCH 26, 2024

Sharing the latest social media updates you don’t want to miss – here’s what’s new. The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations. Instagram has opened this up to eight new markets including the UK!

Creativity 62

Creativity Social Media Facebook Instagram 62

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Smart brands will throw some paid marketing at earned media features or reviews to boost it on social platforms like LinkedIn or Twitter. This is also the time to merchandise reviews on social media and product forums like LinkedIn groups in direct-marketing campaigns.

Storytelling 233

Storytelling Education Software LinkedIn 233

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users. New updates to Advantage+ Following in LinkedIn’s footsteps, Meta will now be introducing generative AI features for ad creation.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62