Remove Creativity Remove Marketing Remove Pitching Remove Reddit
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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Pitch podcasts by noon. PR tech mentions Video makers.

Analysis 149
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Four social media channels most communicators overlook

Communications Conversations

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Overlooked social network #3: Reddit. Why Reddit?

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159
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How to build a newsroom or press office for the modern media environment

Stephen Waddington

The skills of a team have developed to include: listening and monitoring; creative; content development; production; community management; and media relations. Workflow: tools, content, creation, pitch, post and amplification. A content concept is brainstormed and quickly developed, and pitched to the client. Show and tell.

How To 84
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Behind the Headlines With Neil McAllister

Cision

Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. Instead, they pitched me on a position they had open. As of right now, in terms of market capitalization, Apple is literally the largest company in the entire world. It’s really a new challenge for me.

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How to Ideate a Successful Survey Campaign

Buzzstream

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 91