Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. It was relatable, creative, and anchored in a universal experience.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

MAY 13, 2021

They typically have some PR experience – internship, part-time or full-time – in an agency setting or as an in-house comms or marketing team member. . Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Creative and energetic personality! .

B2B 203

B2B Policies Case Study Enterprise 203

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. Geographic Specificity. Images: U.S.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. While Cision has solidified its position on the market, Prowly reviews online are shining in area where Cision might lack, such as helpful AI features and tailored support for customers. What is Prowly?

Comparison 104

Comparison Software Tools Analytics 104

5W PR

MARCH 26, 2025

Digital PR combines traditional public relations with modern marketing channels to create multi-platform campaigns that resonate with target audiences. Building an Influencer Marketing Strategy Influencer partnerships serve as powerful amplifiers for lifestyle events when executed strategically.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

ImPRessions - Crenshaw Communications

JULY 10, 2023

I saw this firsthand at my last agency, where the early adoption of marketing technology for PR helped our team differentiate and win business, as well as during my time at Propel PRM, a SaaS solution that provides a CRM for public relations. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing.

Marketing 107

Marketing Comparison Enterprise Technology 107

Prohibition

FEBRUARY 10, 2023

to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content. Our creative team have worked their magic to create a variety of engaging and eye-catching content to showcase C4 to target markets.

Creativity 62

Creativity Print Marketing Retail 62

Stephen Waddington

MAY 26, 2021

It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. It shone a light on opportunity and gaps in the agency market. Proposition critical to success The UK agency market is saturated with more than 4,500 agencies according to the Office for National Statistics (ONS).

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Communications Conversations

JULY 2, 2019

In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019. In other words, half of the marketers you know think it’s a great idea to spend more time developing content for Facebook that will get seen by less than 1% of its audience. So, I guess that’s hope!

Social Media 123

Social Media Marketing Media LinkedIn 123

Flack's Revenge

FEBRUARY 23, 2017

Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. Bookmark, download or print the cheat sheet below and share it with your team of social media content creators, digital marketers and graphic designers.

Facebook 149

Facebook Guidelines Print Social Media 149

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 107

Marketing Newspapers Print Corporate 107

Stephen Waddington

JANUARY 7, 2021

The marketing and PR agency market has followed the wider economy and society. Print and events have ceded to digital. January is always a time for hiring in the creative industries but there’s a renewed energy this week. The question is not whether we’ll see a recovery and growth, but when.

Agency 171

Agency Energy Travel Government 171

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

5W PR

MAY 4, 2023

Ads that market nostalgia are incredibly powerful. Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. What is nostalgia marketing? Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product.

Film 88

Film Marketing Consumer Fashion 88

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. Not as any kind of marketing tool. Content marketing lessons for smaller brands.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. Don’t be lured off course by shiny objects.

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

Pitching 136

Pitching Print Survey Local 136

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities. Read the fine print. Themes, angles, and beats.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

APRIL 26, 2016

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. Augmenting a sales and marketing effort. A good PR campaign is informed by and reflects messaging from marketing efforts but should never supplant those efforts. Guaranteeing outcomes.

Print 120

Print Advertising Advertising Survey 120

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Lasting Impact of a Media Kit.

How To 176

How To Media Guidelines Pitching 176

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) She can be an agency or marketing departments best friend. For works in the public domain, I highly recommend printing or saving a screen capture of those rights. Agencies Content Marketing Social Media'

Blogging 194

Blogging Agency Social Media Content Marketing 194

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? You'll have an easier time influencing buyer decisions, you'll spend less time and money on your marketing efforts, and you'll build brand loyalty more easily. This is the power of brand recognition.

Brand 104

Brand Branding How To Measurement 104

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 107

Banking Content Marketing Examples Industry 107

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 110

Case Study Marketing Study Content Marketing 110

Buzzstream

NOVEMBER 19, 2024

Our post explains that digital PR is “a marketing tactic used to earn high authority backlinks from online publications that drive rankings and site traffic.” Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Think data studies, press releases, and expert commentary.

Digital PR 71

Digital PR SEO Radio Guidelines 71

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense.

eBook 120

eBook Print Conference Measurement 120

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 154

Employee Print Writing Survey 154

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Marketers, in turn, advertise in the publication that attracts their desired audience.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. BCB: Great question.

Brand 128

Brand Branding Reputation Corporate 128