Sword and the Script

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. I’m using the term customer reference here interchangeably with access to customers by a marketing team.

B2B 142

B2B Case Study Study Conference 142

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Event & Experiential Marketing. Influencer Marketing & Blogger Relations . Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers. As Oli Marlow-Thomas, Chief Innovation Officer for Smartly.io

Creativity 156

Creativity Meeting Advertising Advertising 156

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io No software to run. Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. We get it, finding the perfect PR tool can be overwhelming. What is Prowly? What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.

B2B 181

B2B Marketing LinkedIn Video 181

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. And the heart of public relations is in storytelling.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Prowly

DECEMBER 10, 2024

No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. Prowly is all-in-one software for PR professionals with robust media monitoring and social media listening features.

Twitter 104

Twitter Software Tools Social Media 104

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market.

Advertising 78

Advertising Advertising Ethics Local 78

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.

Facebook 0

Facebook Marketing Journalism Creativity 0

Deirdre Breakenridge

OCTOBER 31, 2019

High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. I did this using three key elements: good equipment, education, and editing software. Adobe Photoshop is the big name when it comes to photo editing software, but it can be expensive for a small company.

Software 294

Software Nonprofit Instagram Social Media 294

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Looking to buy enterprise software? The two can and should work together – much like brick and mortar.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. These features add to the list of AI use cases in PR software. Do you need help with B2B tech marketing and PR?

Software 146

Software Pitching Ethics Technology 146

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Event & Experiential Marketing. Influencer Marketing & Blogger Relations. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Understand how you fit into the big picture.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Are they thinking about where the market will be in 1, 3 or 5 years from now?

Technology 195

Technology Comparison How To Software 195

Shift Communications

OCTOBER 16, 2014

From the latest tool or piece of automation software to measurement or campaign tactics, very few things we come across in the communications industry are truly unique. Marketing Analyst. The post Nothing in Marketing is Unique appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Tori Sabourin.

Marketing 116

Marketing Technology Software Creativity 116

Sword and the Script

NOVEMBER 10, 2020

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. Check out our services.

B2B 175

B2B Marketing Survey Case Study 175

Agility PR Solutions

JULY 14, 2022

New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The post In-house creative agencies are evolving, now more involved in strategy, new report finds appeared first on Agility PR Solutions.

Creativity 86

Creativity Agency Report Strategy 86

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 99

Creativity Study Ethics Publicity 99

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Buyers of B2B software want published pricing.

B2B 148

B2B Marketing Survey Software 148

Agility PR Solutions

MAY 20, 2020

Most of us are working remotely these days, and that includes creatives and designers. According to new research from workflow software firm inMotionNow examining the COVID crisis’ impact on the creative community, these pros seem to be well-adapted to the move.

Creativity 86

Creativity Software Crisis Course 86

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing.

Marketing 107

Marketing Comparison Enterprise Technology 107

Ronn Torossian

APRIL 13, 2016

Today, public relations involve a higher level of creativity and innovation to get the same results. Subsequently, PR specialists transform static and one-sided news media into a two-way communication opportunity between brands and their target market. This involves trying new software, programs, and services.

Software 150

Software Technology Creativity Media Relations 150

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Onclusive

SEPTEMBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Position Scope. Responsibilities.

Software 150

Software Analytics Data Technology 150

Sword and the Script

OCTOBER 15, 2024

Second, “finding the right tools for marketing and communications is exceptionally difficult.” The process included primary and secondary research, including vendor briefings, demos, some hands-on practice, and a survey, “targeting key persona segments, gathering insights into the market perception of the top vendors.”

Report 142

Report Marketing Analysis Tools 142

Stephen Waddington

JUNE 29, 2021

A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. This is likely to be most applicable to agencies in the creative and professional services sector. It is becoming a lot harder to claim R&D on software.

Agency 171

Agency Enterprise Software Financial 171

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Chances are you’ll be asked for any existing market research that’s you’ve done. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Trust but verify.

Analysis 173

Analysis Tools SMB Software 173