article thumbnail

Social Media Strategies for Alcohol Brands: Staying Compliant and Creative

5W PR

However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. Remember, a balance between compliance and creativity is essential to succeed in this dynamic landscape. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales.

article thumbnail

Build marketing and PR programs rather than executing campaigns

Sword and the Script

Creative briefs. Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. And on and on.

Marketing 213
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

article thumbnail

New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.”

Software 174
article thumbnail

Creativity Is Just Half of the Equation

HMA Public Relations

When it comes to measuring the success of PR efforts, creativity is just half of the equation. Read more from Abbie Fink in today's post.

article thumbnail

A PR Storm Brews For Edelman

ImPRessions - Crenshaw Communications

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR. .” Edelman under pressure.

Policies 309
article thumbnail

Data-Driven PR Campaign Planning: Part 2

Onclusive

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. To determine the right creative angle, ask yourself—why would my audiences care about this topic? Measure success.