ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Entrepreneurial.

Marketing 46

Marketing Case Study Software Analytics 46

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Stephen Waddington

SEPTEMBER 21, 2021

3Thinkrs is looking to cooperate with other digital, marketing and public relations agencies to solve the entry level onboarding and training challenge created by COVID-19. Line management, mentoring, training and tacit learning are all difficult to adapt from the physical to virtual sphere.

Training 99

Training Agency LinkedIn Creativity 99

Stephen Waddington

SEPTEMBER 10, 2020

Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. It’s a mix of luck and good judgement. Here the challenge is unlocking scale and recruiting talent to grow.

Agency 122

Agency Creativity Marketing Government 122

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. Lou and I also welcome your feedback, input and questions in the comments section below. A crisis is a change.

Crisis Management 266

Crisis Management Crisis System Policies 266

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

PR for Anyone

APRIL 2, 2025

Competing against seasoned chefs with years of training, Carla often faced moments of doubt, questioning whether she belonged in such a competitive space. Every week, she was pushed to her limits, both emotionally and creatively, testing her resolve and passion for cooking.

Industry 130

Industry Storytelling Education Television 130

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. So, she got creative and figured out a program that consistently delivered a high volume of TV placements.

Measurement 111

Measurement How To Strategy Pitching 111

PRSay

JULY 19, 2024

Set goals and measure success. Be intentional about training. I’ve read that sprinter Noah Lyles trains for five hours a day. Pro-tip: Seek one who has completed an ICF-accredited coach training program. If you’re feeling unfulfilled, then step back and find a creative endeavor until you feel in it to win it again.

Sports 170

Sports Training Leadership LinkedIn 170

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Pair that with ongoing budget limitations, reaching out to people and curating perfect media lists, along with having the constant need to measure ROI, and you've got yourself a ticking bomb. What is Prowly?

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Similarly, as a marketing and PR professional, I have formal training and lots of practical experience with statistics and probability. Pocket Casts is my podcast app of choice.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Social Media Tools Trends 170

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Requirements.

Software 150

Software Analytics Data Technology 150

Prohibition

OCTOBER 16, 2024

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work.

Ethics 62

Ethics Creativity Privacy Training 62

Cision

APRIL 28, 2017

Not applying the same energy and creativity to their brand/company as they do to their client’s needs. Be sure to track and measure what is working for you. Take the time to get the necessary educational training and/or mentorship to strengthen your skills. Decide which channels make sense for your business goals.

Local 227

Local Energy Agency Policies 227

PRSay

JANUARY 14, 2022

Agencies must reevaluate success measurement with clients to better show value. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Just a searching for a mystery train. Public relations must take a lead in offering objective facts from the best sources.

Communications 167

Communications Trends Nonprofit Radio 167

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The open, free-flowing exchange of updates and ideas in the form of an employee suggestion platform tends to produce measurable results. Platforms like this not only store employee-generated content, but they set goals and measure KPIs. Employee engagement comes from the ability to speak and be heard.

International 147

International Internal Employee Mobile 147

Landis PR

MARCH 17, 2025

But with all the different ways to measure how do you pick the best one? Decide on metrics IN ADVANCE At the beginning of a particular campaign or new client relationship, sit down and decide how youll measure success based on objectives. Well, Id argue that our last win is a great starting point for the next creative idea.

Analytics 59

Analytics Measurement Data Software 59

PR Job Coach

FEBRUARY 24, 2014

Have they demonstrated an equal measure of humility and ownership? Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Does the company have a training department? At the same time, have those with whom you interviewed struck you as being open and accepting?

How To 187

How To Leadership Interviews Google 187

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. Others are attempting to clarify the obscured lines between trained journalists and the media. Join the group here.

Conference 111

Conference Internal International Storytelling 111

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 65

Measurement Social Media Twitter Tourism 65

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. This way you can measure success and course correct, if necessary, as you go along. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Wadds Inc.

NOVEMBER 11, 2023

It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. It claims that their books have been used to train ChatGPT.

Report 119

Report Publicity Training Policies 119

Wadds Inc.

JUNE 28, 2024

Clear objectives, research, creativity and authentic storytelling are key elements of award-winning public relations campaigns. These should be underpinned by planning and measurement. We've trained an AI bot using the craft-based awards. It's as good a primer as you'd get from any training course or textbook.

Analysis 80

Analysis Banking Storytelling Transportation 80

PRSay

MAY 29, 2019

You’ll need to iron out specific language (hashtags, links, phrasing) and also establish a way to measure the results of the influencer’s reach. You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport.

Viral 154

Viral How To Advertising Advertising 154

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching International Internal 130

Mark My Words

AUGUST 7, 2019

On the last count, walking a 400 yard stretch (imperial measurement as decreed by Mr Rees-Mogg), there were over 280 posters without a single standout. I had no formal training when I first rocked up at the Fringe. Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience.

Construction 114

Construction Training Creativity Measurement 114

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. Lou and I also welcome your feedback, input and questions in the comments section below. A crisis is a change.

Crisis Management 157

Crisis Management Crisis System Policies 157

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. These measurables go far beyond retweets and page views.

Storytelling 137

Storytelling Video Strategy Analytics 137

Stuart Bruce

SEPTEMBER 14, 2015

In-house and agency staff alike do not feel they get enough training around digital. Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? Digital PR training. Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR.

Digital PR 60

Digital PR Training Report Social Media 60

PRSay

SEPTEMBER 15, 2017

As more companies pursue a culture and learning environment that inspires personal and professional growth, there is an increase in educational and training benefits, and emphasis on the pursuit of personal goals. Drive diversity throughout the organization.

Financial 148

Financial Employee Leadership Training 148

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 114

Creativity Enterprise Tools Writing 114