ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. Consequently, communicators should reassess which model they’re using to measure PR, especially if they consider defending their budget a top priority. Measure the impact of one channel on another. Improve consumer personalization.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. Only about one in five marketers (18%) runs campaigns for more than six months and 20% report on results beyond six months.

B2B 180

B2B Marketing Survey Creativity 180

Cision

MAY 20, 2015

Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. A strong call to action, on the other hand, can concentrate results (get people to do this and not that ), and can help you measure what’s important to you. Image: Maria Elena ( Creative Commons ).

Content Marketing 120

Content Marketing Measurement Web Creativity 120

Cision

JUNE 27, 2015

Data drives PR measurement. Click here for our latest white paper today! Image: Andrew Kuznetsov ( Creative Commons ). Don’t keep accomplishments locked up behind the scenes after a crisis hits. Review metrics. Don’t forget to plug the results into your crisis communication plan and your overall PR strategy as well.

Crisis 120

Crisis Crisis Communications Branding Brand 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” The Contently paper focuses in on three ideal measures: 1.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Stern + Associates

MARCH 10, 2023

Correlate PR success to tangible business outcomes Traditional PR results – whether it’s in the form of a media placement or speaking invitation – can be a critical measure of a PR program’s success. But these measures should not be viewed as an ending, but rather as a critical piece of your business development strategy.

Publicity 118

Publicity Conference Leadership Measurement 118

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. PR measurement. PR measurement. PR measurement. 34% said ebooks. to approximately $5.5

B2B 148

B2B Marketing Survey Software 148

Cision

JULY 7, 2015

Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest. What will being there accomplish?

Pinterest 120

Pinterest Measurement Exercises Travel 120

Cision

JUNE 23, 2015

Want to measure your PR’s value? Click here for a free white paper that shows how! Image: markheybo , Simon Bleasdale , Paurian , Ministerio de Cultura de la Nación ( Creative Commons ). Having all the information on your news and company in one easy place makes their work go smoother.

Writing 120

Writing Social Media Tools Advertising 120

Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. Images: Uwe Hermann , Steve Johnson ( Creative Commons ).

Trends 120

Trends Software Advertising Advertising 120

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Image: 10ch ( Creative Commons ). Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

NOVEMBER 10, 2015

Get our recent white paper today! Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts. While small percentages may not look all that impressive on paper, incremental improvements make a huge difference, Jeni stated. Monitor The Media.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

DECEMBER 12, 2015

A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Current events could make for great examples in evergreen content, like white papers or tip sheets, down the line. Images: Joe Shlabotnik , rzepak ( Creative Commons ). Why Are You Writing?

Journalism 120

Journalism Branding Brand Writing 120

Cision

NOVEMBER 14, 2015

In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Get our white paper today! Images: Patrick Briggs , Ethan Lofton , antony_mayfield ( Creative Commons ). Follow these four steps to become an influencer’s friend: 1.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Read the full-length white paper or check out the infographic below! Want to learn how travel technology impacts your brand? Travel Fee Fatigue.

Travel 120

Travel Technology Airlines Wireless 120

Cision

APRIL 16, 2015

Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Get the tips and tactics you need in our free white paper! Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ). What do you hope to accomplish?

Infographics 120

Infographics Storytelling Content Marketing Film 120

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Learn how with Cision’s free white paper!

Media 120

Media Social Media Community Measurement 120

Cision

AUGUST 21, 2015

Click here for our free white paper today! Once your video stream ends, the app displays statistics to help you measure your broadcasting success. Images: Ognjen Odobasic , Pat Pilon ( Creative Commons ). Hearts fizzle up the corner of the stream and are present in replay mode. Global Reach. Broadcast Statistics.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

AUGUST 19, 2015

Check out our “Video Streaming Best Practices for PR” white paper! Use them to measure audience interest and participation. Images: Justine Sanderson , Wisconsin Department of Natural Resources , RabunWarna ( Creative Commons ). Fortunately, you can capture attention and reel viewers in with five basic tips.

Video 120

Video Education Mobile B2B 120

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). 3 PR Trends in Tactics, Measurement and Organization. white papers (36%). email open rates (52%).

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

NOVEMBER 15, 2022

If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. The writer turns the paper around quickly, but then it spends weeks in the review and approval process. It’s assigned to a writer with strict orders that you need it yesterday.

B2B 78

B2B eBook Survey Report 78

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper! Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. But creative thinking is the fuel. Because it’s never just a white paper. I mean safe.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. Images: justgrimes , syam , various brennemans ( Creative Commons ). Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. Images: justgrimes , syam , various brennemans ( Creative Commons ). Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MARCH 19, 2018

Those were press releases (34%), white papers (35%) and award programs (39%). Interestingly, a separate study of 400 in-house creatives and marketers by inMotionNow * put award programs at bottom of the list of results that matter. Additional Findings from the JOTW Survey.

Survey 90

Survey Trends Communications Storytelling 90

Buzzstream

JANUARY 8, 2025

You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. How do you use Google Trends to measure the impact of digital PR?

Digital PR 62

Digital PR Google Comparison SEO 62

Cision

DECEMBER 21, 2015

Get our free “Video Streaming Best Practices for PR” white paper today! This could have ramifications for measurement and monetization for branded content. Images: Spencer E Holtaway ( Creative Commons ). Take PR to the next level. Facebook Professional Services. Comparable services: Google Events , Yelp , Evite.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. 3) Audio and podcasts.

Marketing 72

Marketing Survey Study B2B 72

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients. Meet Shannon.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Measurement is always tricky and always has been.

Survey 81

Survey Industry Communications Corporate 81

Karen Freberg

JANUARY 14, 2021

However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. 1) Write short sentences.

Writing 62

Writing Blogging Content Marketing Web 62