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As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.
Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Creative, collegial and energetic personality! .
If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.
This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. We talk about what creativity means in the context of “creative machines” and he tells us about his autonomous robot that paints stunning works of art. Is AI on the path to sentience?
Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. The in-person media tour.
Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. However, sometimes “hacking” it just doesn’t cut it.
But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Go beyond a resume .
Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall. After a year of Zoom meetings, virtual happy hours, and family Facetime calls, most would agree that there is no substitute for in-real-life (IRL) experiences. As the pandemic hit the U.S.,
Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done. How did TheSkimm founders come up with the name? Interview PR 2.0
Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. The types of KPIs vary depending on the purpose of the technology spotlighted. Get creative with solutions.
In this episode of Minds Worth Meeting, Justin Louis speaks with renowned MIT researcher Andrew McAfee , author of “ The Geek Way: The Radical Mindset that Drives Extraordinary Results.” Music for this episode: AudioCoffee: [link] Higher and Higher by Alex-Productions | [link] Music promoted by [link] Creative Commons / Attribution 3.0
corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. Our work will be bifurcated.
Between the PR and marketing functions of any organization there can be creative tension or even competition. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. But the conflict typically runs deeper.
Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. While I’ve missed in-person PRSA events, technology has removed geographic barriers to engagement. I get energy from that. That’s a huge advantage for me.
Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. In this episode: We revisit our conversation with technology analyst, investor and author of “The Exponential Age”, Azeem Azhar.
We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. We are on another cusp of change, with the impact of technology ramping-up. Clients want blended, agile, creative solutions to their challenges. How is it going? Kamiqua Pearce.
Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? In-Flight Entertainment (IFE). Travel Fee Fatigue.
But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Additionally, PR teams need to get creative about staying top-of-mind with analysts.
Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! .
Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. When choosing a technology platform, customer support can sometimes be overlooked – but it shouldn’t be.
We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” It’s daunting. Gray (Co-Founder of Mentionmapp ).
And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. If you meet with compliance at the start of the project, they’ll at least be aware of what you’re working on and can flag potential issues ahead of time. Invite legal into the creative process.
I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. You might also be interested in: Top 10 Meet the Media Profiles of 2022.
This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom.
Think Tinder meets pitching. Scheduling meetings can be a nightmare when juggling multiple schedules. Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. Flipboard is a curated news app that tailors news to your preferences – perfect for newsjacking.
Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? Focus on meeting their needs. . There are lots of people vying for the same opportunity, so stay on top of it. . They’re only human. Stand Out From The Crowd!
Human beings are creative social animals. Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. Wake up and smell the energy Creative working is tough. There is no technology solution for comforting someone in tears on a video call.
Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. It demonstrates initiative, creativity and uniqueness. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA.
In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. on May 29 to conduct a racial-bias education program. Source: AirPR Software.
There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming.
Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. Beyond the show floor, CTA offers a variety of hospitality suites, exhibit suites and meeting rooms. 5-8, 2022, with Media Days Jan.
Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. So, for the time being, the first meetings with her new colleagues will be virtual. Ahead of her first day on Jan.
I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned.
3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.
Bonaventura, attended a meeting at the United Nations with Melissa Fleming, the undersecretary-general for global communications, and other U.N. On July 24, we held a face-to-face meeting with the United Nations. But technology is good for the industry. officials to discuss this growing threat. How you use it is the issue.
We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The ideal candidate is a creative problem solver who gets things done. Learn our technology stack (Salesforce, Google, Salesloft, DiscoverOrg, and more) to become more effective and efficient at your job.
We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.
Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.
With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work.
He has also completed professional awareness projects at medical meetings in a multitude of therapeutic areas including cardiology, neurology, immunology and more. I believe our future success will be accomplished by expanding our capabilities through investment in people and technologies.
So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. It helps your create, foster, and build relationships with customers you may never meet in person. If you’re not about embracing your inner creative child, Instagram may be a bit tricky for you to get the hang of.
On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. Describe the craziest or most fun story you have written.
Admittedly, I’m not great at elevator pitches around my work, which is further complicated by the fact I still have no idea what I want to be when I grow up, but here is the official description: AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars.
Technology – from marketing automation to Virtual Reality – has done much to change the paradigm. Hypercreativity – the state of extreme creativity – can be a negative, but, if harnessed, it’s a PR person’s best friend. Here’s a look at some. Harnessed hypercreativity. Smart diplomacy.
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