This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. 3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Attention-worthy subject lines?
If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Vince: Yeah, I mean, this, I feel like this strategy, like the, specifically statistics posts, seems to be something that, I mean, now I’m getting, I feel like pitches, email pitches from Agencies that just do that, right?
Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.
Creativity strikes back. Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel. In 2019, great content is an inherent part of good marketing.
Overlooked social network #3: Reddit. Why Reddit? Let’s be clear: Reddit isn’t for every brand. I say that because Reddit isn’t a marketing play the way most social networks can be. Case in point: Brands like Microsoft that use Reddit as a customer service channel. This is second only to Facebook.
Reddit “Upvoted” What would it look like if Reddit was professionally curated and didn’t allow comments on its articles? That’s the concept behind Upvoted, an offshoot of Reddit that launched last week. But it may be a source of content inspiration that serves as a kinder, gentler Reddit.
The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Pitch podcasts by noon. PR tech mentions Video makers.
Cision stepped lightly around the “use AI to write press releases” message in its press release: “While we are eager to share this new AI solution as an option for our customers, we also recognize that there is no replacement for the human creative process,” said an executive in the announcement. million in its Q2 earnings announcement.
What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. Once I started pitching, reporters latched onto the ’2 Guys Started A Bitcoin Company’ angle, and the ’2 Guys’ also started trending on Reddit and other social platforms.
Rewrite pitches for clarity and relevance. Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp. Sage Singleton: Sure.
Through a lot of hard work and strategic pitching, the post really took off. Heres How Menu Prices Have Changed Over the Years [2024] Reddit mentions McDonald’s Press Release Statement from FinanceBuzz on Fast Food Inflation Study Fast Food Wars 2024: Which Value Meals Offer the Most Bang for Your Buck? ” 6.
The skills of a team have developed to include: listening and monitoring; creative; content development; production; community management; and media relations. Workflow: tools, content, creation, pitch, post and amplification. A content concept is brainstormed and quickly developed, and pitched to the client. Show and tell.
Instead, they pitched me on a position they had open. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. Sorry, m’colleagues, but I use aggregators like the Drudge Report and Reddit as much as anyone. Rapid Fire Round.
Use the Preply at a party test: if your brand wouldnt “talk about it” authoritatively in real life, dont pitch it. Use PRs native to the country when pitching internationally. Do the creatives and then give it to a PR agency, a traditional PR agency with the specific KPI of “please get a link if you can.”
There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.
We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. But by the end of the summer, we’d onboarded a number of household name brands and were hiring again.
We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. 4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. Best of luck in 2019! ??. Are You Tracking Data Daily?
Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff.
Begin with micro-communities, Slack groups, Discord servers, Reddit channels, and Twitter (X) to foster genuine connections with a niche target audience. Host Reddit AMAs. Where humans win is in emotional intelligence, creative storytelling, and long-term relationship building. Build Substack newsletters.
Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.
I receive about ten pitches weekly for guest posts, link exchanges, and other noise. According to Cision’s recent study , most journalists receive up to 50 pitches per week, some upwards of 100 – 150! And this isn’t just for pitching journalists. I had another article that I wanted to pitch.”
Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.
You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages.
For the pieces it found to be relevant, the PR AI agent has dug up reporters’ emails and then drafted pitches (referencing your prior work with those reporters when appropriate). They are extraordinarily busy: A Reddit thread disclosed that journalists file two to six stories daily. It’s now 9:21 a.m.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content