ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Creativity strikes back. We’ve reached a stage where brands need great content at every buyer touchpoint—from their Instagram posts to sales enablement emails to pitch decks—to win people over.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all. Ignore SEO at your peril. SEO and PR can influence search ranking and increase site traffic. No creative spark . Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. Writing for SEO is standard PR practice. PR writing may not be what you think. Versatility rules. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Buzzstream

JUNE 14, 2024

As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. No two brands are the same, but there are some key strategies that you can use in digital PR to help support SEO.

Digital PR 62

Digital PR SEO Pitching Google 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170

Analytics Social Media Tools Trends 170

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Even an inspired agency team likes to be challenged in a constructive and creative way. Speak up about problems. And encourage the agency team to do the same.

Agency 223

Agency How To Construction Advertising 223

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

MAY 24, 2016

Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. SEO is a tactic and discoverability is an adjective that describes a goal of content promotion. SEO is a beautiful combination of artistic and technical skill that can deliver quality traffic where you want and need it.

SEO 75

SEO Engineering Blogging Content Marketing 75

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. Art or Science: Creative Marketing and PR.

Pitching 60

Pitching Infographics SEO Creativity 60

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch. At Movoto, each team member pitched the target audience using email. ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. The post How an SEO Pro Saved a Dying Company Using BuzzStream appeared first on BuzzStream.

SEO 71

SEO Company Case Study Infographics 71

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

Software 151

Software How To SEO System 151

Cision

JUNE 18, 2015

Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Write concise, clear pitches to key media contacts. Include links to your content assets – many times your pitches aren’t viewed because they hit the firewall and were either sent to spam or returned to you. Put out the signs!

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Media database with 700k+ contacts Pitching tool with AI email writing Podcast outreach tool Broken link building tool Who is it best for? It is currently used by more than 7,000 people in over 70 countries!

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

OCTOBER 8, 2016

For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. That’s a good pitch that landed a fantastic story about growing a business. Beyond PR 101: 3 Truly Unique Pitching Tips [UML].

Marketing 113

Marketing Pitching Survey Study 113

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. See this earlier post for tips on reactive media pitching. Video enhances SEO, keeps consumers engaged longer, and is more shareable than many other content forms. Make the ideas irresistible and reap the rewards, jointly.

Video 160

Video Banking Data Software 160

Cision

SEPTEMBER 16, 2015

A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement. I’m big on DIY when it comes to press releases , and I’m here to tell you: you don’t have to hire a pro to write press releases, distribute them or even pitch the media.

SEO 120

SEO Web Writing Tools 120

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

Cision

NOVEMBER 7, 2015

Do you need to improve SEO, increase brand awareness or gain more online sales? Getting your brand’s name on a blogger’s radar will make your pitch seem friendlier and less like a forced conversation when the time comes. Images: Serge Kij , Sherman Geronimo-Tan ( Creative Commons ).

Branding 120

Branding Brand Social Media SEO 120

Contently - Strategy

JULY 18, 2024

SEO can feel like a magic wand in your content strategy. But mastering SEO isn’t as easy as sprinkling keywords like fairy dust and hoping for the best. It demands strategy, finesse, and oftentimes, the guiding hand of a freelance SEO strategist. What is an SEO strategist?

SEO 52

SEO How To Engineering Strategy 52

Buzzstream

JULY 16, 2024

But, city studies have other higher-level goals, from SEO to brand awareness. Still, this type of content’s three big goals are to increase DA, expand brand awareness, and improve SEO rankings. SEO Rankings Digital PR and SEO work well together. This approach gives many more cities and publications to pitch.

Study 62

Study Pitching How To Data 62

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. .

YouTube 116

YouTube Branding Brand Video 116

Cision

AUGUST 11, 2015

An additional tip here: pitch your podcast to someone else’s program. Strozier ( Creative Commons ). Both are essential to submitting your podcast to directories like iTunes and Stitcher and getting it found. Use descriptions, tags and show titles and notes to your advantage. Promotion involves turning to other channels.

Software 120

Software SEO Video Education 120

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. SEO Content Marketers – A mixed bag, but shows that still the majority of value is derived from the initial outreach campaign.

Data 120

Data SEO Groups Pitching 120

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 64

Pitching Measurement Twitter Writing 64

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles. Blogs are easy to share.

Media Relations 136

Media Relations Publicity Media Blogging 136

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Clients want blended, agile, creative solutions to their challenges. We are now picking up places on pitch lists too. What’s your why? What’s your why?

Agency 161

Agency Meeting Retail Energy 161

Sword and the Script

OCTOBER 1, 2024

Cision stepped lightly around the “use AI to write press releases” message in its press release: “While we are eager to share this new AI solution as an option for our customers, we also recognize that there is no replacement for the human creative process,” said an executive in the announcement. million in its Q2 earnings announcement.

Publicity 123

Publicity Software Google Reddit 123

5W PR

NOVEMBER 27, 2018

Be creative, but don’t go so far out of the box that you offend or alienate. But Don’t Stop Your Pitches. Journalists and content creators are looking for good stuff to promote or publish this time of year, and you could be the gift that keeps on giving, if you know what to pitch and to whom. And you have some.

Branding 107

Branding Brand Engineering SEO 107

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. What have you seen lately?

Internal 118

Internal International Insurance Insurance 118

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations.

Video 110

Video Marketing SEO Social Media 110

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. Can PR ever deliver SEO?

Tools 137

Tools Publicity Measurement SEO 137