ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Tech tools for staying connected . Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Tech tools to improve PR performance. PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Jump on now.

Tools 147

Tools Radio Data Analytics 147

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Any tool that helps you stay organized is one worth investing time to set up.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Flack's Revenge

FEBRUARY 1, 2023

Those in the creative fields are the most freaked out. If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? But AI like ChatGPT may actually heighten the need for the kinds of human-generated insightful and creative content that breaks through to audiences and journalists.

Pitching 168

Pitching Writing Creativity Tools 168

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Ask these questions to create your messaging: What’s the right angle? What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. By focusing on high-impact tactics and leveraging free and low-cost tools, startups can build meaningful media relationships and gain valuable coverage that drives business growth.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Many larger agencies are also known for the “bait and switch” where senior leaders pitch and sell to the client but then the account is turned over to junior staff to execute on their own. They should be able to deploy any of the communications tools at their disposal to get results. The agency is proactive and creative.

Agency 322

Agency Creativity Strategy Communications 322

Marketwired

MARCH 1, 2016

Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . But we also know that many of those same influencers are barraged with 50-100 pitches a day – and some of those pitches are stand-outs. In other words, you don’t pitch.

Pitching 153

Pitching Media Conference Storytelling 153

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. The database also has built-in features for list-building and a generative AI feature for pitching. Pitch podcasts by noon.

Analysis 173

Analysis Tools SMB Software 173

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

JANUARY 8, 2016

But do your pitching tactics reflect this shift? In 2015, 51 percent of reporters claimed they couldn’t complete their assignments without turning to social tools, compared to just 28 percent in 2012. Avoid making the following three social media pitching mistakes…and get advice on what to do instead: 1.

Pitching 60

Pitching Twitter Report Social Media 60

PRSay

DECEMBER 12, 2024

Just as you would prepare for any media interview or new business pitch, taking time to reflect before your review will help you take control of the narrative, highlight your impact and demonstrate your potential for growth. Consider where you want to be next year. Set clear goals. Collaborate with your manager to outline SMART goals.

Measurement 141

Measurement Resources Examples Conference 141

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Be creative and keep an open mind. They are powerful, and they direct your reader to what makes your pitch stand out. This may not help your pitch, but will prevent you from getting on an influencers bad side. .

How To 279

How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

Cision

JANUARY 20, 2016

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Revisit traditional PR tactics to build a better, tighter email pitch.

Pitching 120

Pitching Policies Guidelines Report 120

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Feel free to start a free trial to get an understanding of the tool. Relationship building takes time.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

JANUARY 26, 2025

At 5WPR, we’ve seen firsthand how AI tools transform traditional PR practices into data-driven, real-time operations that deliver measurable results. This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks.

Publicity 78

Publicity System Crisis Management Analysis 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. A key component of stellar media relations is knowing what stories to pitch and to whom. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

Trends 293

Trends Pitching Agency B2B 293

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. But get creative. Think about what you can pitch in October. It’s almost October. Vegetarian Month. Wishbones for Pets Month (10/15 – 11/30).

Pitching 130

Pitching Financial Small Business YouTube 130

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.”

Software 145

Software Pitching Ethics Technology 145

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. That said, let’s check out these tools: 1.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. That said, let’s check out these tools: 1.

Data 120

Data Tools Google Examples 120

OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.”

Pitching 98

Pitching Company How To Study 98

Prowly

MARCH 4, 2025

Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. You can also use tools like Prowly to ensure the email aligns with your press release, along with tailor-made subject lines designed to increase open rates.

Trends 104

Trends Reddit Pitching Data 104

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

Pitching 120

Pitching Twitter Report Analytics 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity. This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. Just set the timer and go about your business.

Tools 168

Tools Pinterest Exercises Social Media 168

Cision

AUGUST 15, 2015

Once they’ve prepared a strategy , picked a host and pitched to potential guests, it’s time to shop. Recording podcasts is a lot simpler than it seems, especially when you have the right tools. Images: Nicolas Solop , Nicolas Solop ( Creative Commons ). Microphones.

Tools 120

Tools Skype Software Content Marketing 120

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Reporters receive hundreds of pitches. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday.”.

Publicity 174

Publicity Survey Pitching Creativity 174

Prowly

FEBRUARY 26, 2025

MEASURE THE RIGHT METRICS IN ONE PLACE 3 Top tools to measure digital PR performance Choosing the right tools to measure digital PR and digital marketing is crucial in making sure your strategy is going according to plan. It now offers powerful tools for journalist research, sentiment analysis, and trend prediction.

Digital PR 104

Digital PR Case Study SEO Measurement 104

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

Tools 137

Tools Publicity SEO Measurement 137

The Resolution Blog

MARCH 25, 2019

Today, there are tons of tools that help streamline systems and optimise research to get more meaningful press materials out quicker than ever before. Not only does the tool generate loads of content ideas, but the results are based on solid search data that shows the real questions people are plugging into Google.

Tools 120

Tools Google Social Media Writing 120

Buzzstream

JANUARY 16, 2025

Below, Alice Walker-Gibbons , Digital PR Lead at Embryo, explains how the Digital PR team uses BuzzStream as their outreach tool throughout all phases of executing the PR strategy. And, with the pool of journalists getting slimmer, its important to get pitches relevant and valuable for each contact, in order to build a good relationship.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. Experimenting with new resources, tools, platforms and various apps on your smartphone. Every week I continue to learn and tech test.

Big Data 250

Big Data Data Education Internal 250

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms.

Analytics 170

Analytics Social Media Tools Trends 170