ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. Once you’ve determined the story theme and the audience, you’ll need to consider all the possible angles from which you can present the story to the media. Read the fine print.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Sometimes this means spending extra time vetting an idea or presenting an abundance of research ahead of implementation. or even printing out a hard copy – the difference in format can be valuable to helping you edit. Does your agency partner meet and exceed expectations?

Agency 136

Agency Print Course Travel 136

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison 120

Comparison Television Print Social Media 120

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

Stephen Waddington

JULY 11, 2017

agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 Only one third (35.9%) follow the debate about social bots and 15.9%

Communications 115

Communications Publicity Survey Newspapers 115

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Images: vxla , gosheshe ( Creative Commons ). Over the past decade, social media has dramatically changed the way we find, access and read the news. Today, 23 percent accept pitches via social media.

Social Media 120

Social Media Media Pitching Media Training 120

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. However, while Facebook has established itself as a content distributor, that’s not the only place journalists and news outlets are present. Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. This helps you internally and makes it easy to hire contractors for creative work. For example, it can be playful (Ryanair), formal (Barclays Bank), or anything else that works for your business.

Branding 104

Branding Brand How To Measurement 104

PR Fuel

NOVEMBER 11, 2021

Even when you’re only using print adverts, it does cost a hefty amount to pay for space slots in newspapers and magazines. Sure, you may contemplate changing the way in which you present the advert, but that’s usually after months or years. Advertisements typically offer a much wider creative space compared to press releases.

Advertising 105

Advertising Advertising Writing Product Launch 105

The Hoyt Organization

SEPTEMBER 21, 2024

3D printing is being used to create personalized prosthetics and implants for patients. This could mean anything from hosting health and wellness workshops to being present at relevant events, or ensuring that you are sharing content with community publications. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. Steven Pinker presents a compelling and radical argument on how we should look at the world in “A Two-Minute Case for Optimism”. An original illustration by a different artist accompanies each essay.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Bad Pitch Blog

AUGUST 7, 2012

From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. This is because reasons to believe are proof -- the facts keeping the wings on the creative plane giving your pitch altitude. What does the editor''s zero moment of truth look like?

Pitching 67

Pitching Strategy Local Banking 67

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. The crisis has created the space for journalists and presenters to bring their personality into reporting. This week we’ve been thinking about the future of print media.

Media 83

Media Crisis YouTube Television 83

Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). For instance, a statement like “That was a fascinating presentation” could be delivered with genuine curiosity or with a hint of boredom.

Analysis 95

Analysis Measurement Data Examples 95

Sword and the Script

NOVEMBER 20, 2018

“Create a short link for the content and include it in presentations of speakers at the event;” and. It’s worthwhile to print off some copies of your high performing pieces and have them available. bring creative ideas and execute them? Put the short link on the back of business cards you will be handing out at the event.”.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. Co-Founder of Status Creative, a leader in social media engagement. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

PR for Anyone

APRIL 3, 2024

Her expertise wasn’t limited to just mainstream labels; Adelina’s creative touch extended to vintage clothing and T-shirts, demonstrating her versatility and flair for style. She also tries bolder prints and funky eyeglasses, enjoying the freedom of expressing herself through fashion at any age. Open it and be present.”

Fashion 130

Fashion Instagram Industry Meeting 130

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Her team leads social media, PR, creative and blogging for the brand. The digital world allows for a much more interactive experience. The expectations viewers have when consuming your digital content are much higher and the job of the publisher is more complex.

Video 40

Video eBook Viral Infographics 40

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Everything revolved around when the client would come in and say, “Could you present my product to the media?”

Print 64

Print Social Media Web Television 64

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. Focus on creative, unique stories from which others can learn. What is the takeaway?” Technical Information.

Automotive 86

Automotive Journalism Interviews Engineering 86

Polaris

NOVEMBER 17, 2015

Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids. This occasion presented an unusual challenge for the brand: it’s the one time of year when men purchase greeting cards.

Agency 100

Agency Newspapers Radio Interviews 100

Stephen Waddington

DECEMBER 6, 2017

We were overwhelmed by a mix of creative, reflective and thought provoking submissions. Platinum will be available on Amazon Kindle and in print in Q3 2018. Three podcasts hosted by C-suite presenter Russell Goldsmith will accompany the book. CIPR members rose magnificently to the challenge. Thanks for stopping by.

Print 0

Print Community Leadership Creativity 0

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences. #4. Contact us to learn more or to request a live demonstration.

Video 110

Video Marketing SEO Social Media 110

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. The product is only available in the UK presently. req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online.

Software 146

Software Pitching Ethics Technology 146

Bad Pitch Blog

MARCH 13, 2009

Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Also, when creating presentations, print the PowerPoint deck out and lay it out on the floor. In this video he weighs in on why PR people should think more visually. Get the picture?

Print 40

Print Pitching Writing Creativity 40

Waxing UnLyrical

DECEMBER 20, 2011

A 40% increase in those who believed that the majority of their presents came from a store (as opposed to Santa’s Workshop). Instead of toys, Santa’s elves will design Christmas dream landscapes under the creative direction of Peppermint Pete Ernie Evergreen Peppermint Pete Ernie Evergreen. Solution Overview.

Communications 66

Communications Analysis Print Meeting 66

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic.

Banking 107

Banking Content Marketing Examples Industry 107

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. But it’s also new and creative thinking in a time when the same old tactics are less and less effective. A good print ad in the analog world could drive coverage too. 5) Cision Impact pricing and customers.

Publicity 106

Publicity Media Advertising Advertising 106

Maxim Behar

JULY 5, 2023

To be able to present the cuisine and through it tell interesting things about Seychelles, I have been working for Seychelles for 20 years. And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing.

Radio 52

Radio Hotels Course Social Media 52

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. Planning is also a big part of my day-to-day: whether that be researching and putting together a presentation for a prospect, or pushing myself and my team to think BIG for current client plans and making sure we are marching towards our metrics.

Agency 60

Agency Apparel Pitching Creativity 60

Landis PR

JULY 29, 2024

While this is an advantage for some clients, the level of creativity and opportunity for breakthrough messaging can be limited. For mass consumer outreach, lean on social channels (Instagram and Tik Tok for audiences 40 and under, Facebook for older viewers, X for everyone, YouTube for longer form video) and support with print and broadcast.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Conference Ethics 52

PRSay

AUGUST 23, 2016

It is especially interesting to note that the event took place in Frankfurt, Germany, because the insights presented were universal to all those who access the internet. Their observations of current trends brought on a new perspective to the topic for all those present. Why textual information still matters.

Video 60

Video Financial Infographics Web 60