Prowly

FEBRUARY 18, 2025

Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. Source For example, Coke's "Share a Bottle" campaign was promoted on socials, on TV, in print, and on other channels, and the message remained unchanged: connection and sharing. #6

Examples 104

Examples How To Product Launch Print 104

Melissa Agnes

JULY 2, 2014

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. I used to have a print hanging up in my kitchen that said “may the bridges I burn light the way.”

Reputation 250

Reputation Print Customer Service Creativity 250

Onclusive

JUNE 2, 2021

The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be. Knowing your key audiences, their pain and passion points, what they need and how you can add value is essential for your strategic campaign planning.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! . -Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203

Buzzstream

FEBRUARY 17, 2025

Many thought leadership and creative digital PR efforts are specifically created to boost branded search and keyword ranking. Offline – Radio, TV, Print Why? In this case Im mainly talking about offline mentions in radio, TV, and even print magazines. Radio, TV, and print mentions can all bring customers to a site.

Digital PR 112

Digital PR Report Google Radio 112

5W PR

JULY 3, 2024

The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. This reaffirmed that emotional connections, driven by human experiences and humor, are at the core of impactful creativity.

Creativity 78

Creativity Technology Print Trends 78

Cision

JULY 19, 2017

Do they prefer online media or print? Be creative. After talking to countless of holiday gift guide editors, influencers and bloggers about what makes them pick your pitch for their gift guide pages, we rounded-up the most important takeaways for a successful holiday PR campaign. Find the right outlet for your audience.

Pitching 235

Pitching Print Creativity Blogging 235

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. However, it's important to note that they don't provide all the monitoring capabilities Prowly does, such as print and broadcast monitoring. What is Prowly?

Comparison 104

Comparison Software Tools Analytics 104

Polaris

NOVEMBER 26, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. This week, we’re talking about one of the most popular TED Talks ever: Sir Ken Robinson on Do Schools Kill Creativity? See our creative capacities for the riches they are,” he advises. Sir Ken is funny. Very funny.

Education 170

Education Media Training Training Interviews 170

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JULY 10, 2023

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Consider this quote from The New York Times : “Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs.

Technology 266

Technology Television Web Social Media 266

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. However, you should never be afraid to get creative and try something completely new! . Let’s examine three ways of distributing content and how to get them up to date. Press Release Distribution. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Stephen Waddington

MAY 26, 2021

Services: creativity, data and lead generation, eg. This is despite the fact that the pandemic has shown that there is no need for creative or professional services to be based in London. A print edition is also available. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk

Agency 161

Agency Report Print Healthcare 161

Prohibition

FEBRUARY 10, 2023

to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content. Our creative team have worked their magic to create a variety of engaging and eye-catching content to showcase C4 to target markets.

Creativity 62

Creativity Print Marketing Retail 62

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Flack's Revenge

FEBRUARY 23, 2017

Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. Bookmark, download or print the cheat sheet below and share it with your team of social media content creators, digital marketers and graphic designers.

Facebook 149

Facebook Guidelines Print Social Media 149

Cision

SEPTEMBER 25, 2015

My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. It was creative. Creativity and originality were among the first things to slip. We can get creative. It was interesting.

Survey 120

Survey Print Creativity Energy 120

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option? If all else fails, come up with a creative way to get your speaker heard.

Conference 120

Conference Print Trade Shows Advertising 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

Pitching 136

Pitching Print Survey Local 136

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The “too creative” pitch. We’re not above a little creative hyperbole to get interest, but tread carefully. Print magazine? As a writer friend once said, if everything is found in the pitch, what story do I have to tell? This anecdote from a producer bears repeating, since we first wrote about it here.

Pitching 149

Pitching Sports Print Creativity 149

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages. Geographic Specificity. Images: U.S.

Content Marketing 120

Content Marketing Marketing Radio Media 120

ImPRessions - Crenshaw Communications

MAY 29, 2020

But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. It’s also in the creative. Images reflect social distancing.

Marketing 156

Marketing B2C Retail Print 156

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities. Read the fine print. Themes, angles, and beats.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

The trend toward open-plan offices makes collaboration easier but also means coming up with creative ways to enhance focus. Has the time come for PR and 3D printing? Its 3DPlusMe division partners with companies like Marvel and MLB to produce 3D-printed personalized merchandise.

Wireless 120

Wireless Print Hotels Travel 120

Cision

MAY 27, 2015

If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. Others, like Fast Company , create theirs as a PDF for easy downloading or even printing. Goun , Okko Pyykkö (Creative Commons). What Exactly Is a Digital Media Kit? You’ve got it. We’re not done yet.

Media 120

Media Trade Shows Print Advertising 120

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. There’s a sense of coming home — of being in the right place at the right time. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JULY 31, 2015

Also print out a hard copy for those people. So, print a handout. Guerrero ( Creative Commons ). Make it available to key personnel. Technology crises like an unresponsive website during an online giving day are not out of the question. Share your experience with others. Want to learn more about crisis communications?

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

JUNE 27, 2015

As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan. Image: Andrew Kuznetsov ( Creative Commons ). Keep everyone on the same page to prepare your brand for the next threat. Click here for our latest white paper today!

Crisis 120

Crisis Crisis Communications Brand Branding 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

When a creative PR team suggests something out of the company comfort zone and makes a strong case for its success based on previous experience and research, it’s worth listening. Take some chances. Sometimes what separates a good PR relationship from a great one is a high level of trust.

Media 199

Media Interviews YouTube Advertising 199

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

An exec I worked with once told me he didn’t exist until he saw his name in print. We need to have ongoing conversations ideally up and down the organization about everything going on in a company’s business to be able to develop timely and creative story angles and effective bylines. PR output is as good as the input.

Print 120

Print Advertising Advertising Survey 120

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. There’s no reason to stress about typos that were printed on 100 physical copies of materials. Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? At the time of publishing, there have been 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. But in recent years, data has shown its efficacy. 6 benefits of long form PR content. Business books create long-term opportunity.

Case Study 178

Case Study SEO Film Video 178

Cision

DECEMBER 3, 2015

For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics. Image: Sboukatch ( Creative Commons ). Their strategies can serve as inspiration for yours, and you may even be able to adapt their techniques to suit your brand’s needs.

Journalism 120

Journalism Brand Branding Fashion 120