Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. For PR practitioners, keeping pace with technology (e.g. Business Plus – Monthly print and online business news outlet. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

Stephen Waddington

JANUARY 7, 2021

Print and events have ceded to digital. January is always a time for hiring in the creative industries but there’s a renewed energy this week. The pandemic has also reset how we think about many of the operational areas of business including offices, travel, and technology. My network and newsfeeds are full of opportunity.

Agency 171

Agency Energy Travel Government 171

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

The trend toward open-plan offices makes collaboration easier but also means coming up with creative ways to enhance focus. Has the time come for PR and 3D printing? Brands from Coca-Cola to Warner Brother s have been toying with the technology for a few years now.

Wireless 120

Wireless Print Hotels Travel 120

Cision

JUNE 27, 2015

As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan. Image: Andrew Kuznetsov ( Creative Commons ). Share revisions. Keep everyone on the same page to prepare your brand for the next threat.

Crisis 120

Crisis Crisis Communications Branding Brand 120

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Technology is the practical application of science.

Marketing 107

Marketing Comparison Enterprise Technology 107

Cision

JULY 31, 2015

Also print out a hard copy for those people. Technology crises like an unresponsive website during an online giving day are not out of the question. So, print a handout. Guerrero ( Creative Commons ). Make it available to key personnel. Share your experience with others. Want to learn more about crisis communications?

Crisis 120

Crisis Crisis Communications Branding Brand 120

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Stephen Waddington

JULY 11, 2017

4 Channel shift from print to social exaggerated. Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them. Media relations with print newspapers/magazines are still stronger than expected. #5 5 Hypermodernity. 6 Change is a constant. 7 Measurement.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

MAY 11, 2016

I’m inspired by their creativity and enthusiasm to deliver results. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . It involves being a strong writer, creative and well-spoken. What are your secrets to success?

Television 120

Television Travel Tourism Pitching 120

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated. They wanted print coverage and would regularly frame and display significant coverage.

Branding 128

Branding Brand Reputation Corporate 128

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content.

Government 151

Government Crisis Energy Community 151

Prowly

FEBRUARY 3, 2025

If you know that the Nike brand stands for high performance, athleticism, and the latest sports technology, that's brand awareness. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. For example, you see a pair of sneakers with a swoosh logo.

Branding 104

Branding Brand How To Measurement 104

Shift Communications

SEPTEMBER 18, 2017

to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January. Stay tuned! Christopher S.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Source: The State of PR Technology 2023 Report by Prowly. Large language deals.

Software 146

Software Pitching Ethics Technology 146

Cision

OCTOBER 14, 2015

The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not. What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change.

Journalism 120

Journalism Trends Print Local 120

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. 3D printing is being used to create personalized prosthetics and implants for patients. 3D printing is being used to create personalized prosthetics and implants for patients. Do ensure, however, that you work with the right influencers.

Healthcare 91

Healthcare Industry Strategy Case Study 91

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 8) “Consult, coach, teach.”.

Employee 154

Employee Print Writing Survey 154

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017?

Technology 48

Technology Automotive Retail Banking 48

Waxing UnLyrical

JUNE 14, 2018

Think of the cost of gas traveling for interviews, new work clothes and printing costs. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss. Stay Up to Date with Technology. Image: Alexis Brown via Unsplash, Creative Commons CC0. Write Off Job Expenses.

Print 78

Print Resources Technology Interviews 78

Cision

AUGUST 3, 2016

Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). The challenge is that each demands a slightly (or more than slightly) different approach.

System 120

System Newspapers Technology Branding 120

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Solo PR Pro

NOVEMBER 28, 2023

Get technical For clients who appreciate the latest in technology, consider gifts that enhance productivity or offer convenience. You can do this through local print shops and it is affordable and a wonderful gift. You can customize the experience for your client and treat them to something that they might not do for themselves.

Local 95

Local Travel Print Groups 95

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 67

Marketing B2B Print Technology 67

5W PR

JUNE 25, 2024

Erin Kaplan highlighted that at her media group working strictly with publications, she manages multiple brands across both print and digital platforms. The Distinction Between Different Types of PR One of the primary topics discussed was the difference between working in PR at a firm, in-house, and for a media group.

Industry 78

Industry Publicity Groups Print 78

Polaris

NOVEMBER 17, 2015

Why technologies developed for space exploration impact growing practices on earth. Space technologies: Plants in space: how exploration is driving innovation here on earth. The power of sensory traits to affect consumer choice. • Sensory traits: Give ‘em what they want: Filling the grocery shelves and garden centers of tomorrow.

Agency 100

Agency Newspapers Radio Interviews 100

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better.

Automotive 86

Automotive Journalism Interviews Engineering 86

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Maybe that lawyer did ask, but the judge ultimately decided if it was dismissed or allowed into the record. Like the judge, the reporter/editor ultimately makes that decision based on what was said.

Communications 98

Communications Comparison Exercises Interviews 98

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. Describe the craziest or most fun story you have written.

Meeting 74

Meeting Media Engineering Journalism 74

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. This week we’ve been thinking about the future of print media. In celebration of the humanising effect that the crisis is having on business and media. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

5W PR

SEPTEMBER 28, 2023

Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. Ad creation and submission Collaborate with the creative team to develop compelling advertisements that resonate with the target audience.

Media 78

Media Advertising Advertising Analysis 78

Prohibition

JULY 5, 2019

Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. Together with CEWE UK , which is one of Europe’s largest photo printing company, we launched the Life in Colour campaign. CEWE Life in Colour Campaign.

Print 54

Print Film Instagram Creativity 54

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. But creative thinking is the fuel. Data-Driven PR Marketing Technology Public Relations'

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. Selling PR’s value. Influencer marketing. Artificial intelligence.

Technology 73

Technology Print YouTube Financial 73