Remove Creativity Remove Reference Remove Viral
article thumbnail

What I learned about “going viral” on LinkedIn last week

Communications Conversations

Last week I had my first experience with a post of mine “going viral” on LinkedIn. After all, these people could refer me business. This post “going viral” was all about the topic. Other times it’s a bit more creative. The funny thing is it was a complete throwaway post.

Viral 146
article thumbnail

How a Digital PR Campaign About Fast Food Went Viral

Buzzstream

This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. For instance, Chriss team compared newly launched value meals after their fast food inflation study went viral. Dont fear failure Not every campaign will hit.

Viral 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. PR wins from brand commandeering.

Branding 160
article thumbnail

Behind the Headlines With Brenda Urban

Cision

I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant. to viral social media campaigns. . It involves being a strong writer, creative and well-spoken.

article thumbnail

The PR Perils Of Cultural Appropriation

ImPRessions - Crenshaw Communications

This ad is a creative and humorous expression around the teriyaki bowl, highlighting how a burger brand such as Jack in the Box has the guts — or ‘bowls’ — to go beyond the usual and serve something other than burgers. Media critics led by Adweek as well as the Twitter-verse accused the fast food chain of insensitivity.

Corporate 149
article thumbnail

They’re a 10, but They Don’t Join Social Media Trends*

Buchanan PR

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Trends can be more engaging than traditional social content for their surprise element and creativity; they make a statement. Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure.

article thumbnail

Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Social media users may misspell your company name, abbreviate a product name or reference a description instead of a product name. Social media can help make one disappointed customer’s complaint go viral in hours and your brand needs to be paying attention because everyone else already is.