Cision

JANUARY 5, 2016

Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well.

Journalism 120

Journalism Branding Brand Storytelling 120

Cision

SEPTEMBER 11, 2015

Click here for our free Outside-the-Box Content Marketing white paper! Learn to be more playful and employ your creative mind. John Cleese’s words on accessing our creative side to create brilliant content from his day one closing keynote speech carried through to day two. Want to create standout content? Stop thinking.

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

Cision

JANUARY 4, 2016

Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper! One photo is not worth risking hefty fines and tarnishing your brand’s reputation.

Video 120

Video Creativity Blogging Resources 120

Cision

DECEMBER 19, 2015

To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories. Get the free white paper! Images: badjonni , Franklin Heijnen ( Creative Commons ). Want four more successful brand journalism stories to inspire your brand?

Telecommunications 120

Telecommunications Branding Brand Journalism 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content.

Training 159

Training Pitching Writing Video 159

Cision

DECEMBER 10, 2015

Read our free “Regulation & Compliance: The Cost of Being Uninformed” white paper to find out! Reputational damages are an indirect pitfall if creditors do not comply with TRID guidelines. Images: 401(K) 2012 , Mark Moz ( Creative Commons ). How will new regulations affect your customers?

Financial 120

Financial Consumer Guidelines Reputation 120

Cision

NOVEMBER 21, 2015

Get our free white paper! Did their social reputation affect your marketing campaign as expected? Images: Rosmarie Voegtli , Mark Hillary , ruurmo ( Creative Commons ). Want more tips on how to be successful with relationship management? Request Feedback. Now’s the time to refer back to those benchmarks.

Social Media 120

Social Media Analytics Reputation Creativity 120

Cision

AUGUST 25, 2015

Click here for our free white paper! Now, keep in mind that interns, by their very nature, are learning, so you might have some hesitation about putting your brand’s reputation in their hands. Images: Got Credit , Images Money ( Creative Commons ). Wondering how streaming video on Periscope and Meerkat works?

Social Media 120

Social Media Media Internal International 120

Cision

JULY 13, 2015

He can poke humor at the brand without sacrificing the brand or its reputation. View the white paper now! Images: Wikipedia , Terry Robinson (Creative Commons). He’s credible and, perhaps more importantly, perceived as trustworthy. Murdock has a role to play, too. He’s the humor that defuses situations.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Cision

NOVEMBER 10, 2015

Get our recent white paper today! B2B companies need to listen to trends and target audiences if they want to develop more compelling content, build relationships with influencers and control brand reputation on and offline. Images: Sharon Sinclair , Simply CVR ( Creative Commons ). Monitor The Media.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! Image: El Coleccionista de Instantes Fotografía & Video , Damian Gadal , Dale Nevin ( Creative Commons ). Want more insights on how your brand can combat a crisis? Consider a change maker to help effectively tell your brand story.

Crisis 120

Crisis Branding Brand Crisis Communications 120

Cision

AUGUST 5, 2015

While you might not get a “yes” when you pitch a blog with 5 million daily readers at first, by targeting bigger and bigger blogs, you reach more of your target audience and grow your reputation as a guest blogger. Read our free white paper for 10 outside-the-box content marketing ideas! Read Content and Find a New Angle.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Reputation as a destination for inspiration. Learn how with Cision’s free white paper! Images: Sean MacEntee , Yoel Ben-Avraham , Diana Robinson , Mike Meysner ( Creative Commons ). Track competitors.

Media 120

Media Social Media Community Measurement 120

Cision

APRIL 6, 2016

But here are a few that get noticed and boost market reputation. Learn how to build a brand journalism program with Cision’s free white paper! Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Exercises Infographics 120

Karen Freberg

JANUARY 14, 2021

From being productive in research, having a reputation in the industry, and have social proof of your work in the industry amongst other things. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

OCTOBER 7, 2019

White papers. People are more eager to trust content from reputable sources. Improves brand reputation. And with social media opening new doors of sharing and generating creative forms of content, the possibilities are limitless. Common ones include: Blogs. Case studies. Infographics. Generators/Calculators.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Sword and the Script

FEBRUARY 27, 2018

We can credit Forrester Research as the source of that specific number, but several reputable research organizations had similar findings. The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. Give our services a try.

B2B 69

B2B Trade Shows Survey Study 69

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Buzzstream

JANUARY 8, 2025

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp. But other times, if you can get creative, you can make it work. So that format can vary.

Digital PR 62

Digital PR Google Comparison SEO 62

Contently - Strategy

JULY 10, 2024

Whether you’re publishing sporadic social posts or managing a full-fledged content marketing machine complete with white papers, video projects, and infographics galore, an editorial calendar is critical for staying on track (and sane). It can also help out with tasks like identifying internal linking opportunities.

Analysis 52

Analysis How To Content Marketing SEO 52

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Image: Twenty20 via Pexels, Creative Commons CC0. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content.

Content Marketing 58

Content Marketing Branding Brand Marketing 58

wiredPRworks

MAY 23, 2022

Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. In the features area, post a report or a white paper based on your LinkedIn community’s experience. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Solo PR Pro

JANUARY 6, 2015

Templates: Creative Briefs and Press Release Questionnaires (PREMUM). Truly bad grammar can diminish your reputation, make you appear careless, and cost you money through lost opportunities. This post answers some of the frequently asked questions from our community. One No Closer to a Yes – 5 Tips for Overcoming Setbacks.

eBook 40

eBook Creativity Twitter Tools 40

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Her team leads social media, PR, creative and blogging for the brand.

Writing 40

Writing SEO Web Content Marketing 40

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Write a white paper or research report on a topic related to your industry.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Conversations

APRIL 21, 2016

As Kirstene Stewart states, “Homogeneity is a creativity killer.” Mentally rolling her eyes, she begins to reconsider the competitor’s offer of employment—a higher position, autonomy and salary than her current scenario—first heard about from a recruiter who had researched her reputation, experience and abilities quite thoroughly.

Employee 40

Employee Internal International Corporate 40

Cision

DECEMBER 11, 2015

There’s no doubt that copyright is a tricky subject to master, but with periodical trainings, internal wikis and other resources on hand, your brand can maintain its reputation in the industry and prevent an avoidable crisis. Learn how copyright laws can protect your brand’s reputation. Read Cision’s free white paper today!

Telecommunications 120

Telecommunications Training Reputation Mobile 120

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Get creative to stand out. An executive appearance can bolster the individual’s reputation, building a resume for other earned conference engagements. Additionally, the PR team may develop the speech into a white paper or byline. It’s not enough to simply sponsor, exhibit, or speak at a conference these days.

Conference 95

Conference Trade Shows How To B2B 95

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. Be creative. It might work for a white paper, but press releases need to be direct and up front with their intentions. So is it really worth trying to pull a fast one when you’re running the risk of ruining your reputation and burning bridges permanently?

Writing 118

Writing Newspapers Report Data 118

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”.

Trends 52

Trends Trade Shows Agency Communications 52

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. Company stability and reputation are also key to a business purchase. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. 24) Jason Keath. The Social Toolkit. Social media marketing podcast covering digital tools, apps, and software. 25) John Lee Dumas. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120