Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. How to Pay Attention.

Social Media 120

Social Media Media Viral Creativity 120

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Here’s a sneak peek at what they’ll cover during next week’s webinar: Neal Schaffer.

Social Media 120

Social Media Media Employee Reputation 120

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How will it break through the noise?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

NOVEMBER 10, 2015

So how can you gain the media coverage your brand needs through a digital encounter? Social media offers a unique opportunity for your brand to connect with journalists and media contacts in a direct way and familiarize them with your brand. A: Social media helps you become a known quantity.

Social Media 120

Social Media Media Pitching Privacy 120

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Is it a good idea to bring in help?

Social Media 120

Social Media Media Internal International 120

Cision

JUNE 30, 2015

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. The more you use social media, the more you think in keyword terms. Use a Period Before Your Tweet.

Social Media 120

Social Media Media LinkedIn Small Business 120

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

MAY 12, 2015

That goes doubly for social media. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. They’re important because they can help you understand if you’re doing the right things to connect with your customers through social media.

Analytics 120

Analytics Social Media Web Media 120

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Cision

SEPTEMBER 30, 2015

These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. Find out how at Mari Smith’s “Ramp Up Facebook and ROI” webinar! 2. ― Lewis Bertolucci, Head of Social Media at Humana.

Social Media 120

Social Media Report Media Training Training 120

Cision

OCTOBER 10, 2015

Follow the lead of the 37 percent of marketers who are already actively listening on social media to keep customers coming back to your brand, rather than running away from it. Use social listening tools to help pay attention to these three types of customers: 1. Images: Simon Law , Tim Green ( Creative Commons ).

Social Media 120

Social Media Brand Branding Customer Service 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 31, 2015

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Today, brands must implement social listening to manage a successful social selling system.

System 120

System Social Media Media Data 120

Onclusive

JUNE 2, 2021

The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. You must incorporate social into risk and crisis planning.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Yield a 20-40 percent conversion rate.

Infographics 235

Infographics Case Study Content Marketing Video 235

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising.

Interviews 284

Interviews Radio Small Business Pitching 284

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Higher plans start at $416 per month and include features such as email follow-ups, social media listening, coverage reports, and additional team support. What is Prowly?

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. Use social media marketing – such as Facebook – to build awareness for your brand.

Brand 246

Brand Branding eBook Leadership 246

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 97

Social Media Media Facebook Twitter 97

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Land them a speaking gig, webinar or podcast opportunity. You’re only limited by your imagination. Google is your BFF for this.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Cision

JUNE 23, 2016

At her upcoming webinar, “ Unleashing the Power of Social PR ,” on Tuesday, June 28 at 2 p.m. ET, PR and social media expert Shonali Burke will share her tips on how to build, engage and motivate your community on social media to increase reach and grow brand awareness. A: First of all, provide value.

Community 159

Community Social Media Training Education 159

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. But with a little creative direction, it’s amazing how much you can actually convey via photos and videos! More than a quarter of adults use Instagram in their daily lives.

Instagram 120

Instagram Brand Branding Social Media 120

Stern + Associates

AUGUST 13, 2024

The Power of GenAI Tools Content Creation and Personalization : ChatGPT : This conversational AI can generate engaging and tailored content for blogs, social media, and email campaigns, making it easier to maintain a consistent brand voice. Mastery of these tools can set us apart in a crowded market.

Tools 125

Tools Marketing Creativity Analysis 125

Cision

OCTOBER 6, 2015

Ian Cleary, founder of RazorSocial , discussed some examples of tools that can help drive bigger results at his recent webinar. With such an informative webinar, many attendees posed questions on the process of content creation. With such an informative webinar, many attendees posed questions on the process of content creation.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Cision

OCTOBER 12, 2015

At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads. View Mari’s full webinar on-demand now! Images: Andreas Ivarsson , Nadia Szopińska , Bill Stilwell ( Creative Commons ).

Facebook 120

Facebook Education Infographics Social Media 120

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Cision

OCTOBER 2, 2015

Eleven years after Facebook’s debut, the social media giant has racked up 968 million daily active users. Mari Smith , Facebook partner and top social media thought leader, has seven proven tactics to help your business build and grow a loyal customer base. Social media success formula: Content + Engagement + Conversion.

Facebook 120

Facebook Customer Service Social Media Meeting 120

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. This helps you internally and makes it easy to hire contractors for creative work. And even in "formal" B2B industries, having an online presence on social media is a must.

Brand 104

Brand Branding How To Measurement 104

Cision

OCTOBER 26, 2015

In Cision’s recent “ Practice Listening: From Competitors to Customers ” webinar, five social media powerhouses – Jay Baer, Jeff Bullas, Neal Schaffer, Mark Schaefer and Scott Stratten – shared their unique perspectives on why listening is so important for your brand. Think about what social media sites your audience is using.

Social Media 120

Social Media Employee Local Tools 120

Cision

OCTOBER 19, 2015

What can you do to strengthen your social listening skills and improve the brand experience? Find out why social media listening is so essential to your brand. Register for the “Practice Listening: From Competitors to Customers” webinar today! Check out these three tips. They’re simple but powerful.

Creativity 120

Creativity International Internal Data 120

PRSay

AUGUST 3, 2016

Posting to social media alone will not build your brand. and founder of the #MeasurePR Twitter chat, joined Cision on a webinar to share her strategy for growing brands on social media. Essential to any social campaign is an understanding who you are targeting. The “1-9-90” Rule.

Social Media 60

Social Media Media Twitter Community 60

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Social Media 69

Social Media Media Skype Energy 69

Cision

AUGUST 3, 2015

At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Watch the free on-demand webinar now! Check out our “10 Tips to Make Instagram Your Most Effective Social Channel” tip sheet!

Instagram 120

Instagram How To Trends Social Media 120

Cision

JULY 6, 2015

With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. For starters, you no longer have to log into other social media sites, like Twitter or Facebook, to find what’s trending before posting on Instagram.

Instagram 120

Instagram Brand Branding Fashion 120