Deirdre Breakenridge

NOVEMBER 24, 2015

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today.

Creativity 150

Creativity Community Exercises Storytelling 150

Ishmael's Corner

NOVEMBER 9, 2014

People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. That’s why the sheer act of creativity typically falls short of the finish line.

Creativity 143

Creativity Storytelling Interviews Sports 143

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. In 2018, we will see the rise of more storytelling. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. Digital PR will help us achieve our client goals in new and more effective ways.

Trends 0

Trends Storytelling Creativity Reputation 0

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

Storytelling 136

Storytelling Video Strategy Analytics 136

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. The types of KPIs vary depending on the purpose of the technology spotlighted. Get creative with solutions.

Case Study 298

Case Study Study B2B Creativity 298

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. On Tuesday, February 16th, at 8:30 p.m. The post Join #PRStudChat on Feb.

Community 150

Community Creativity Content Marketing Infographics 150

Ishmael's Corner

MARCH 26, 2018

The Art Of Storytelling In Business Communications And Public Relations. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is.more.

Storytelling 107

Storytelling B2B Creativity Technology 107

Onclusive

JANUARY 16, 2019

To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference. Performance Storytelling integrates both analytics and creativity.

Conference 225

Conference Storytelling Data Measurement 225

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. Allow the agency creative freedom. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Savvy business leaders are well suited to host rooms and later start their own clubs.

B2B 405

B2B Social Media Media Twitter 405

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. 3) Creativity is the Soul of CMO.

Creativity 60

Creativity Storytelling B2B Film 60

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. For customers, this intense competition and the alphabet soup of acronyms and confusing claims can be overwhelming. Strategic PR delivers many benefits for adtech brands.

Publicity 203

Publicity Marketing Advertising Advertising 203

Cision

AUGUST 17, 2017

Big data is behind many of the greatest technological breakthroughs of the 21st Century. It’s time to harness new technology and take advantage of the same insights that are already transforming everything from advertising to farming. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. But the real opportunity for PR and marketers may be voice storytelling. It already has, of course.

Google 186

Google Course Technology Creativity 186

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

JULY 18, 2023

Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential. From back-to-school season through Halloween and Christmas, brands relevant to Barbie should be thinking now about creative ways to capitalize on Barbie-mania.

Examples 293

Examples Consumer Software Analysis 293

5W PR

JANUARY 29, 2025

From the CosmoTrends panel to live demonstrations, it was clear that LED technology is expanding beyond traditional skincare into full-body wellness solutions, creating a new frontier for beauty PR campaigns targeting the at-home beauty market. Lets build your brands next breakthrough moment!

Trends 78

Trends Storytelling Consumer Technology 78

5W PR

FEBRUARY 6, 2025

These technologies will continue evolving, but the core principle remains: data-driven PR delivers better results. The most successful teams combine powerful analytics with strategic thinking and creative execution. Teams that master measurement while maintaining focus on relationships and storytelling will thrive.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

Onclusive

MARCH 8, 2018

Wendy provided a few wake-up stats for PR professionals about AI: 45% of paid activities could be automated by adapting currently demonstrated technologies. of annual revenue spent by PR firms on technology vs. 5.2% AI can help power our productivity in these more creative capacities. McKinsey & Company). $2 Meanwhile, 1.9%

Case Study 170

Case Study Engineering Measurement Big Data 170

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. Storytelling that stands out.

Storytelling 144

Storytelling Video Groups Conference 144

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Here are some hints from our award-winning team.

Publicity 163

Publicity Storytelling Instagram Pitching 163

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Prowly is an all-in-one public relations management platform built for growth-oriented PR professionals. It is currently used by more than 7,000 people in over 70 countries!

Comparison 104

Comparison Software Tools Analytics 104

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? She went on to work at a number of leading technology firms and one of the top global PR agencies.

Radio 170

Radio How To Community Storytelling 170

Stern + Associates

AUGUST 13, 2024

DALL-E : A tool that creates stunning images from text descriptions, perfect for visual storytelling and enhancing the appeal of marketing materials. Jasper : An AI writing assistant that helps craft high-quality content quickly, ensuring that messaging is both creative and precise.

Tools 124

Tools Marketing Creativity Analysis 124

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 243

Consumer Brand Branding How To 243

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

DECEMBER 11, 2015

Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. You cannot be complacent.

Creativity 150

Creativity Trends Technology Agency 150

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter.

Google 153

Google Course Survey YouTube 153

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. PR professionals can use ChatGPT to gain a competitive edge, but it’s important to understand the limitations to the technology. More than ever, PR professionals are telling the stories ourselves.

Construction 182

Construction Storytelling Tools B2B 182

PR 20/20

NOVEMBER 23, 2020

Here’s how we’re thinking about putting the customer at the center of digital strategy, technology, and story — now and in the future. Technology: Optimize your tech stack. There’s a plethora of technologies available. How do your products and services solve for your customers, and does your storytelling effort connect the dots?

Technology 73

Technology Strategy System Storytelling 73

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. As someone who believes in the power of storytelling, this platform is high on my radar. If you’re not about embracing your inner creative child, Instagram may be a bit tricky for you to get the hang of.

Social Media 120

Social Media Technology Pinterest How To 120