Stern + Associates

AUGUST 13, 2024

As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia. Midjourney : This AI can generate complex art and design elements, saving countless hours in the creative process.

Tools 125

Tools Marketing Creativity Analysis 125

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. It takes rationality but little creativity to design an argument using conventional rhetoric.”.

Storytelling 124

Storytelling Examples B2B Chemicals 124

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. The real power comes from connecting these tools into a cohesive workflow. The campaign has generated over 16 million tagged posts on Instagram alone.

System 99

System Tools Policies Measurement 99

Prowly

DECEMBER 17, 2024

We get it, finding the perfect PR tool can be overwhelming. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life. What is Prowly? Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Branding Brand Airlines 78

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Can B2B senior executives also find their niche here?

B2B 405

B2B Social Media Media Twitter 405

Marketwired

FEBRUARY 23, 2016

Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Never before has there been such an array of DIY tools to do that. But you have to know what you need before you can select the proper tool.”. Here are 5 Leta recommends.

Tools 125

Tools Analytics Software B2C 125

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. But last year, I started experimenting with Canva , a fun tool that helps even the most graphically challenged person create appealing images. Infographics and Graphics.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

5W PR

FEBRUARY 6, 2025

The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI. Social listening tools add another dimension by revealing how audiences discuss your brand organically. This data helps PR teams craft messages that resonate with specific audience segments.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. Automation and other tech tools can make editing, posting, and tracking a breeze. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. In the face of evolving challenges in adtech marketing, PR has become a valuable tool for driving visibility and trust, and ultimately for securing a competitive advantage.

Publicity 203

Publicity Marketing Advertising Advertising 203

Prowly

APRIL 11, 2025

Let Prowly handle that for you so you can stay focused on the creative work that matters. It is primarily proactive, using customer reviews, testimonials, and brand storytelling to build trust. Use tools that listen to social media to catch feedback quickly. Use tools like Prowly to respond to journalist queries.

Reputation 104

Reputation Publicity How To Marketing 104

Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. Onclusive offers a proprietary media monitoring solution. Corporate Communications. Comment below to add onto our list.

Training 370

Training Media Training Crisis Communications Reputation 370

Ishmael's Corner

SEPTEMBER 7, 2014

I love talking about failure in the context of business storytelling. Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from “but enough about me; let’s talk about me” copy. Maybe it’s quasi-cute storytelling, but it doesn’t trigger an emotional reaction.

Video 144

Video Storytelling Interviews Creativity 144

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Yet we don’t give strategic PR enough credit when it’s considered as a vague awareness-generating tool that “conditions” the market. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Does good PR create more prospects at the top of the marketing funnel?

Storytelling 233

Storytelling Education Software LinkedIn 233

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

Cision

AUGUST 17, 2017

Many PR pros still build media lists manually, and most lack the tools they need to properly analyze the performance of their campaigns. PR will always be a creative discipline. But creative storytelling powered by data-driven insights will enable your communications programs to reach their full potential.

Big Data 166

Big Data Data Communications Creativity 166

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. With tools such as Prowly, you can easily craft press releases that reflect your tone of voice and values.

Branding 104

Branding Brand How To Measurement 104

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

Creativity 81

Creativity Communications Branding Brand 81

5W PR

JANUARY 29, 2025

From bubble tea blushes to Jell-O cleansers, brands are finding creative ways to make beauty feel more playful and indulgent. As brands experiment with these edible-inspired products, beauty PR agencies can leverage the sensory appeal of these offerings to engage consumers and enhance brand storytelling.

Trends 78

Trends Storytelling Consumer Technology 78

5W PR

FEBRUARY 20, 2025

The campaign centered on how LEGO has been a constant source of creative expression across generations. Developing Engaging Brand Stories That Resonate Brand storytelling in the toy industry must appeal to both children’s imagination and parents’ practical concerns.

Company 78

Company Branding Brand Crisis Management 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. AI has been positioned for years as a tool for automating repetitive tasks. Here, Dorothy Crenshaw lays out what ChatGPT is and how it differs from earlier AI tools, complete with a demonstration.

Construction 182

Construction Storytelling Tools B2B 182

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Since I do a lot of reading here, I think of podcasts as a tool to broaden my knowledge. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Yet the “new” digital PR has gradually had an impact on the skills, tools, and challenges of our profession. Mastering new tools. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. Here’s how we can make the most of it.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 145

Storytelling Video Groups Conference 145

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. Q6: What tools do you recommend for PR pros to help them to sharpen their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

MaccaPR

JANUARY 13, 2025

Additionally, disclosing the use of AI tools and AI-generated content allows brands to maintain authenticity while still benefiting from AI technologies. The key is to use AI to handle the repetitive tasks so your team can focus on creativity and strategy, enhancing, not replacing, your brands voice.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Social Media Tools Trends 170

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Social Media Internal International 78

Prowly

MARCH 4, 2025

You can also use tools like Prowly to ensure the email aligns with your press release, along with tailor-made subject lines designed to increase open rates. 3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Without a specialized tool, you wouldnt be able to see that.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Realize you have to be smart and creative, and work hard to earn their attention. It takes research and effort to stay up-to-date, with the competition and other marketing tools and strategies.

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” On the positive side, AI can be a helpful tool in terms of generating ideas and headlines.

Writing 211

Writing Communications Marketing B2B 211

Marketwired

MARCH 1, 2016

Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you?

Pitching 153

Pitching Media Conference Storytelling 153

Cision

JANUARY 5, 2016

Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Through storytelling, you inform your audience about your brand. Use social listening tools to find out what your audience is interested in. The answer is brand journalism.

Journalism 120

Journalism Branding Brand Storytelling 120