Deirdre Breakenridge

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. You can check out my video review to learn why you need to pick up a copy.

Social Media 269

Social Media Communications Media Storytelling 269

Ishmael's Corner

SEPTEMBER 7, 2014

I love talking about failure in the context of business storytelling. Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from “but enough about me; let’s talk about me” copy. Maybe it’s quasi-cute storytelling, but it doesn’t trigger an emotional reaction.

Video 144

Video Storytelling Interviews Creativity 144

Deirdre Breakenridge

NOVEMBER 13, 2017

Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. Storytelling will become more creative. In 2018, we will see the rise of more storytelling. More specifically, companies will need to craft more creative stories in order for them to get any attention at all.

Trends 0

Trends Storytelling Creativity Reputation 0

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. It takes rationality but little creativity to design an argument using conventional rhetoric.”.

Storytelling 124

Storytelling Examples B2B Chemicals 124

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. This new feature is actually in competition with TikTok as it offers similar video creation capabilities. .

B2B 405

B2B Social Media Media Twitter 405

Cision

MARCH 30, 2016

Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

Instagram 120

Instagram Video Brand Branding 120

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Branding Brand Airlines 78

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Branding 246

Branding Brand eBook Leadership 246

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. It’s easier than ever to create video to complement an announcement or demonstrate a new product or service.

Publicity 256

Publicity Branding Brand Storytelling 256

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native video advertising builds on the premises found with video and native advertising. Facebook already penalizes links to external videos.

Video 120

Video YouTube Mobile Advertising 120

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Many companies work to sell products by simply stating features, but narratives through creative messaging can dramatically influence purchasing behavior.

Creativity 208

Creativity Comparison Construction Retail 208

Cision

JULY 10, 2015

With audio and video, don’t assimilate. It’s your favorite audio or video producer. Want tips on how to make your story stand out with visuals and video? Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! How can you use those devices in your own audio and video pieces? Be Recognizable.

Video 120

Video Storytelling Local Creativity 120

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Branding Brand 88

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

Solo PR Pro

AUGUST 17, 2021

We are all storytellers. As the owner of Big Leap Creative , she works with purpose-driven leaders who want to make the world a better place, helping them to articulate their ideas and get others on board. Using storytelling and data together. Opting for a simpler approach to storytelling. Everybody is a storyteller.

Storytelling 105

Storytelling Nonprofit Exercises Data 105

Contently - Strategy

JANUARY 9, 2019

Sierra Pettengill of Field of Vision produces short found-footage documentaries, SungWon Cho makes social video riffing on daily headlines in animation and gaming, and Inverse’s Weston Green and Justin Dodd host a talk show inside the virtual world of Fortnite. This isn’t inspiring stuff for video producers or your audience.

Video 103

Video Branding Brand YouTube 103

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Publicity 255

Publicity Storytelling Automotive Software 255

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 145

Storytelling Video Groups Conference 145

5W PR

FEBRUARY 20, 2025

The campaign centered on how LEGO has been a constant source of creative expression across generations. LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores.

Company 78

Company Branding Brand Crisis Management 78

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Branding 252

Branding Brand YouTube Social Media 252

Prohibition

JANUARY 27, 2025

Earle shared approximately 20 TikTok videos during Coachella, with about 40% featuring Poppis branding, either through product placement or visible logos in the background. Oreo In 2020, Oreo launched ‘The Oreoverse’, a campaign that combined VR with storytelling.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities.

Social Media 174

Social Media Media Analytics Data 174

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Here are some hints from our award-winning team.

Publicity 165

Publicity Storytelling Instagram Pitching 165

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Expert producers.

Communications 161

Communications Storytelling Film Training 161

Stern + Associates

AUGUST 13, 2024

DALL-E : A tool that creates stunning images from text descriptions, perfect for visual storytelling and enhancing the appeal of marketing materials. Jasper : An AI writing assistant that helps craft high-quality content quickly, ensuring that messaging is both creative and precise.

Tools 125

Tools Marketing Creativity Analysis 125

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. For example, one item thats on my list for this year is video editing. That’s a miracle.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight.

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Social Media Tools Trends 170

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post.

Digital PR 168

Digital PR SEO Storytelling Analytics 168