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Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. AI can help power our productivity in these more creative capacities.
Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.
A recent webinar hosted by AICorespot, featuring Ashley Barton, Senior Vice President & Group Director of 5WPR’s Lifestyle & Multicultural division, brought together experts to discuss how these advancements are shaping the future of PR. Gone are the days when PR was solely about creativity and storytelling.
Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021. Multimedia Development & Visual Storytelling.
For almost a decade, webinars have been the go-to choice for digital events. Webinars are still a marketing staple , but we’ve also seen some incredibly creativestorytelling in the virtual space. Translating that type of connection into a virtual world requires thoughtful creativity.
DALL-E : A tool that creates stunning images from text descriptions, perfect for visual storytelling and enhancing the appeal of marketing materials. Jasper : An AI writing assistant that helps craft high-quality content quickly, ensuring that messaging is both creative and precise.
At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results. Watch Gini Dietrich’s free on-demand webinar today! Gini says that storytelling is more important than ever for your brand.
I like using creativity and storytelling. But this is a creativity business. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. And I’m here to help with those who would like to join this PR movement. I like completing intellectually stimulating activities at work.
Best suited for those who want to earn media coverage through creativestorytelling, personalization, and the latest technology. Prowly is an all-in-one public relations management platform built for growth-oriented PR professionals. It is currently used by more than 7,000 people in over 70 countries!
Booking you on panels at events and webinars may also be more effective in engaging prospects. PR instead uses creativity and analytics to tell a story that resonates with your audience. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage.
They hosted the event through BigMarker , a new entry into the webinar world, which is easily the smoothest tool I’ve used. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year.
Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar.
This helps you internally and makes it easy to hire contractors for creative work. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. Virtual events: webinars, virtual summits, online launches, and others are some of the best ways to engage with your audience online.
3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Dont worry, thoughyou dont need to completely forgo creativestorytelling in favor of strategies that drive direct revenue, but its important to align your efforts with larger company objectives.
16 episode of S&T Live , marking the one-year anniversary of PRSA’s monthly webinar series on LinkedIn. I like helping people express themselves creatively and share their knowledge.” I don’t know how to get there, but I’m going to try.’” Melton was guest speaker for the Feb. I like telling a good story,” he said. “I
Brad Marley , Chief Storyteller, Yelram Media . However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies.
Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021. In the meantime, digital speaking events have exploded.
The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. 34% said ebooks. Annual spending on PR software grew 14.7%
Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel. For lead gen content, other members of Fox’s team work on webinars and longer whitepapers that run upwards of 10 or 20 pages.
Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Here are three.
Set up a home studio for video training sessions and webinars. Service storytelling We shared everything we learned. Video lessons , webinars , self-service workshops, guides , branded tools and so on. This allowed us to keep remote teams engaged and made it easier to train multiple teams at once. Frederik is a rare breed.
5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’s storytelling , making narratives more memorable and impactful. Incorporating novel elements into your storytelling harnesses this dopamine-driven response.
Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.
To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content.
It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! This is a topic that is near and dear to my heart, though. And that, I think, is something we sometimes forget.
Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Are you keeping up with the times?
“Content marketing will revolve more around individuals and storytelling components. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 29) A logical investment in creativity. “As ” Jered Martin | OnePitch.
In a webinar hosted by PR Net , Erin Moody , VP of technology and digital entertainment at BerlinRosen , and Linda Zebian , senior director of communications and community at Muck Rack, sat down to answer this question and share their predictions for what comes next. Linda explained that, although tools like PressPal.Ai
Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Storytelling is the magic ingredient that gets people engaged. I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course. Also Cinderella.
Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Find a creative director who can act as a mentor. Find a creative director who can act as a mentor.
Showcase your expertise by offering workshops, webinars, or seminars. Get creative with thought leadership. Use your expertise to tailor each of these tips with a storytelling approach. Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events.
Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Everyone in marketing and PR can be a winner Next week is the Cannes Festival of Creativity. It’s contrary to the popular narrative that internet adoption is constantly climbing.
Watch webinar. Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. Read transcript.
Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. We love email,” GE’s Chief Storyteller told us. “It Recently, we adjusted our lead generation efforts to include pre-recorded webinars.
Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.
By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. – Digital and visual storytelling. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. A3: Education is important.
Click here for her free on-demand webinar now! The world isn’t changed by content that is sort of creative.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! . “Content is a filter that can qualify your audience better.”
Watch webinar. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. View our on-demand webinars. Sign up to our next webinar. MARCH 26, 2021. Read transcript.
Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Yield a 20-40 percent conversion rate.
Marketers typically think of the top of the funnel as the place where they get to be most creative. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. This space is typically reserved for blog posts, infographics, social posts, and e-books.
Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales. I only changed a few words here and there.
What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Webinars became a big thing. It takes a skilled marketer to know which results actually matter and to have the creativity to know what actions to take based on those.
In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 Mr. Webster, blogs at Brand Savant , leads strategy for Edison Research and if you listened to the 5-minute webinar on podcasts mentioned above – he’s narrator.
Watch webinar. Ben: Just before we go, I want to plug quickly the next webinar that we’re going to be doing, which is in two weeks’ time, that’s going to be with Zach Silber, who is the chief information officer at Kivvit. View our on-demand webinars. #19: JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Chris: Sure.
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