Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Case Studies. Case studies and success stories are the top content for buyers because they convey peace of mind. I’d recommend for you to check out Canva.com. Whitepapers. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. Bottom line: Creative agencies need to get over themselves and focus A LOT more on the digital/social executions for campaigns.

Case Study 78

Case Study Study Agency Creativity 78

Buzzstream

JANUARY 16, 2025

Managing 3 Streams of PR Activity With Folders For one of our clients in the home sector, our holistic strategy includes three workstreams of activity including reactive and proactive stories and creative campaigns. Alternatively, make the most of blog content and adapt it into press-friendly formats.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

The Resolution Blog

JANUARY 31, 2020

Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.” unless they are presented as proof/evidence. A good video with a strong story arch?—?clearly

Measurement 156

Measurement Case Study Creativity Course 156

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 100

B2B Facebook Community How To 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Bigger engagement rate.

Branding 118

Branding Brand Video Social Media 118

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. No category was left untouched. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. The players: The Client: A local NYC pest control business who was dying on the vine.

SEO 71

SEO Company Case Study Infographics 71

Sword and the Script

DECEMBER 10, 2019

Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. You can find all posts that reference OnePitch here.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. What was your most popular video?

Video 153

Video B2B Film Marketing 153

PR for Anyone

MAY 4, 2022

Get creative with it. It went viral because it looked like big worms. National Pasta Month – if you are a cook, chef, food blogger, etc. this is a great time to pitch national pasta month. You don’t want to pitch what everyone else is going to pitch. Have some fun. That’s what people like.

Pitching 130

Pitching Media Financial YouTube 130

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

FEBRUARY 17, 2016

My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Critical Mention

OCTOBER 21, 2018

The lists go on and on when it comes to crisis communications case studies. Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. What do all of these brands have in common? They have all been in the news for being involved in a crisis in the past couple of years. SCHEDULE A DEMO.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts.

Social Media 88

Social Media Media Resources Creativity 88

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Connect with Your Team: Collaborative Creativity in a Digital Space In PR, effective communication and collaboration are the foundation for success. Connect with Your Team. Download the whitepaper today >>>

Analytics 78

Analytics Digital PR Storytelling Local 78

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Cision

OCTOBER 16, 2017

But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Steve Barrett: We’ve all seen those go viral haven’t we? That’s what the studies show. Chris Lynch: Yeah, that’s right.

Media 202

Media Storytelling Technology Data 202

Contently - Strategy

DECEMBER 5, 2019

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about.

Financial 108

Financial Industry Report Insurance 108

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Check out these great case studies from a past AMEC event. What do you guys think?

Tools 137

Tools Publicity SEO Measurement 137

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Leveraging a viral social media moment has to start with listening,” says Arik. Popular Paint-Mixing TikToker Fired By Sherwin-Williams. It’s the CEO!,”

Social Media 62

Social Media Trends Viral Marketing 62

Buzzstream

AUGUST 28, 2019

Let’s look at NerdWallet’s 2018 American Household Credit Card Debt Study as an example of this: . This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. The options for this type of content are endless, and your team’s creativity is the limit.

Survey 98

Survey Comparison Data Analysis 98

PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? There are already a number of studies and theories out there on writing the perfect blog post. But—if no one feels inclined to click on your post—your subheads, word count, images and creative hook don't stand a chance.

Writing 40

Writing Viral How To Content Marketing 40

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. When scaling a content program, you have to be vigilant about consistency and efficiency, otherwise, your creative efforts will get lost or sidetracked in endless email threads. Explore new distribution channels.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Beyond PR

AUGUST 22, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 74

Strategy Trade Shows Case Study Course 74

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche.

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Case Studies. Case studies and success stories are the top content for buyers because they convey peace of mind. I’d recommend for you to check out Canva.com. Whitepapers. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72

Prowly

DECEMBER 13, 2024

Whether you're using Reddit or reading up on case studies often released by the company itself , make sure you know what you're getting yourself into. 1 Define your monitoring needs Do you know what exactly you need to monitor? You can even find a person who gave a testimonial on LinkedIn and ask them about it personally. Interested?

Print 104

Print Tools Software Media 104

Cision

AUGUST 8, 2016

When Twitter implemented their algorithm earlier this year the mean impression percentage likely didn’t change, but Twitter’s algorithm gives “viral” tweets precedence over real-time tweets which likely diminishes the impression for a typical tweet. Search discovery : Medium/Low. percent and 41.1

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Stephen Waddington

JULY 17, 2018

Case study: sourcing stories from nationwide network Leonie Samways, the community champion at Asda in Chatham, Kent, used the Storyfinder app to upload a photo of her colleague Joe. He’s passionate about the use technology in the creative businesses as well as exploring the theory and practice of great idea generation.

Storytelling 60

Storytelling Local Community Case Study 60