Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 99

Creativity Study Ethics Publicity 99

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London.

Software 176

Software Measurement B2B Training 176

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Writing & Editing of Miscellaneous PR Assets. Owned Media & Content Strategy.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 141

Writing Nonprofit Storytelling Corporate 141

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 162

Study Media Relations Media B2B 162

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 119

Case Study Study Video Writing 119

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Another is to start small. .

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s I write a lot on LinkedIn about miscellaneous leadership, but I think many leaders get a bad rap. And I would definitely say that, yes, like just studying story in general is such a good thing to do.

SEO 62

SEO Study Brand Branding 62

Sword and the Script

OCTOBER 23, 2018

These organizations have a content marketing plan in writing. The experience of writing and pitching content intended for editorial contacts makes content marketing instinctive. It’s counterintuitive, but constraints with the right guidance, boost creative thinking. The publication rhythm is reliable. This is a mistake.

Content Marketing 118

Content Marketing B2B Study Marketing 118

Sword and the Script

DECEMBER 26, 2023

There’s a whole lot of work that has to happen before that point – environmental studies, permitting, digging – and many other preparatory steps that are essential to get to the point where you can actually lay the pipe. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

MAY 13, 2021

Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Assist in the research, writing and development of new business proposals and presentations. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! .

B2B 203

B2B Policies Case Study Enterprise 203

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. First, figure out who your audience is; who are you trying to reach?

Writing 112

Writing Case Study Study Insurance 112

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Is of kind of evergreen or inbound link, link asset pages is a one stop shop really for journalists that are searching for a topic that need a reference point for the data that they’re going to be writing about the idea.

Creativity 117

Creativity Digital PR Data Pitching 117

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Check out this monster case study from AccessDirect. However, you should never be afraid to get creative and try something completely new! .

Strategy 251

Strategy Case Study Instagram Print 251

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. And the same way Kevin studies his lines for television and film on the show, your hosts must know their material ! This Forbes article is one of my favorites and offers excellent technical tips for podcasters. Sell the Star Power.

Social Media 268

Social Media Film Construction Television 268

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

OCTOBER 23, 2019

Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Exceptional writing skills. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 157

Google Course Survey YouTube 157

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. I tailor the creativity to the client, but always like for it to reflect our company's brand and personality. Read on for their helpful tips.

Writing 104

Writing Analysis Case Study Video 104

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. A World Economic Forum study shows that more than 25 percent of a company’s market value is tied to its reputation. For each order, employees nicely wrap up the product and write a personally addressed thank-you note.

Consumer 243

Consumer Brand Branding How To 243

PR for Anyone

APRIL 2, 2025

She reflects on her winding path, from studying accounting to traveling the world as a model, and finally finding her true calling in food. Every week, she was pushed to her limits, both emotionally and creatively, testing her resolve and passion for cooking. Each step in her journey was a lesson, each setback a moment of growth.

Industry 130

Industry Storytelling Education Television 130

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Looking for an agency partner that can both bring big creative. And that’s the theme for this week’s Unscripted Marketing Links.

Creativity 82

Creativity Technology Marketing Web 82

Stephen Waddington

JANUARY 13, 2022

An exceptional book about the craft of writing. A creative who plays with words and who doesn’t take himself or the reader too seriously. If you work in or study the business of writing I recommend you buying a copy of Copywriting is…. This makes Andrew Boulton’s book Copywriting is… unusual.

Advertising 147

Advertising Advertising Writing Creativity 147

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. According to this study , we’re producing the data equivalent of 530,000,000 millions of songs every day. As Frans Johansson writes in the Harvard Business Review , “diverse perspectives drive innovation. “

Data 0

Data Tools Technology Banking 0

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 78

Creativity Analytics Study Exercises 78

PRSay

MAY 10, 2019

It takes more than a creative idea to craft a memorable, engaging article. Here are five tips on how to make your writing resonate with readers. Compare these two leads for an article on increasing employee engagement: Unfocused: An engaged employee is more productive, according to many studies. Loosen your language.

Employee 158

Employee Writing Training Social Media 158

PRSay

AUGUST 8, 2023

Communicators are currently using AI to summarize content (41%), do legwork and inspire thinking (35%), produce content faster (28%), conduct research (26%), write press releases (17%) and write speeches (14%).

Study 78

Study Communications Conference Survey 78

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MAY 4, 2018

Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. Study bloggers in communications, marketing and the vertical sectors you’re interested in. Create content.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

MARCH 17, 2017

The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business.

Training 159

Training Writing Pitching Video 159

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Case Studies. But let’s be real — it’s not sexy. I’d recommend for you to check out Canva.com.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. My best advice is to study the PR industry to make sure it’s the best fit for you.

Pitching 228

Pitching Agency Social Media Creativity 228

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 153

Mobile SEO Web Training 153

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To test its accuracy, try asking ChatGPT to write an article about you.) • Address ambiguity. Recently, Laura Dunham, Ph.D.,

Publicity 185

Publicity Software Education Technology 185