Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021.

B2B 179

B2B Software Ethics Leadership 179

Sword and the Script

JANUARY 21, 2025

A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA).

Google 157

Google Course Survey YouTube 157

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 104

Survey Trends Marketing Creativity 104

Sword and the Script

MAY 14, 2024

The CMO Survey polled 292 marketing leaders and asked this question. Marketing talent contributes to growth The survey asked respondents who outperformed the market what factors contributed to their success. The survey asked a similar question to underperformers – what caused the underperformance?

Survey 106

Survey B2B Marketing Software 106

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). PR places a premium on creativity in Covid era.

Creativity 99

Creativity Study Ethics Publicity 99

Wadds Inc.

OCTOBER 28, 2024

They prioritise industry expertise first, followed by budget and creative capabilities. This trend has created tension between creative evaluation and financial considerations. Methodology 3Gem Research and Insights surveyed agencies and clients during July and August 2024. The findings are based on 475 respondents.

Pitching 98

Pitching Industry Publicity Financial 98

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. This was not new technology and the name was virtually unknown in the States.

Agency 353

Agency Interviews Pitching Retail 353

Cision

SEPTEMBER 25, 2015

It was creative. Creativity and originality were among the first things to slip. Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. We can get creative. I liked PR because it was not a mindless machine. It was interesting. It was as exciting as one cared to make it.

Survey 120

Survey Print Creativity Energy 120

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

SEPTEMBER 17, 2020

A survey of 450 marketers found “leaders” – those who say they have “outperformed their competition in the last two years” – generally devote more of their marketing budget to long-term goals. B2B marketing effectiveness The survey asked B2B marketing “leaders” what characteristics they thought contributed to their overall effectiveness.

B2B 180

B2B Marketing Survey Creativity 180

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. PR places a premium on creativity in Covid era. Reporters receive hundreds of pitches.

Publicity 175

Publicity Survey Pitching Creativity 175

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Are you surveying people to get chat GPT statistics or are these statistics that you’re finding from various places on the web? With others, we do surveys to fit in one of those data points. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. ” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned.

How To 242

How To Survey Resources Social Media 242

ImPRessions - Crenshaw Communications

MAY 11, 2020

Customized surveys offer relevance. An in-depth survey doesn’t have to break the bank, however. An in-depth survey doesn’t have to break the bank, however. There’s no shortage of third-party companies who can help build and execute a survey tailored specifically to an organization key messages or priority audiences.

Data 234

Data B2B Survey Banking 234

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey Social Media SEO 223

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 99

Survey Marketing Exercises Study 99

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 82

Survey Corporate Communications Financial 82

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. And if there’s not enough current data, it’s easy to create fresh assets by investing in a proprietary survey. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Explain what is required .

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

PR pros are very creative and have the skills to take something bland and make it exciting and relevant. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications. Through our creativity we secured an exclusive in Women’s Running Magazine that sparked national TV segments.

Creativity 243

Creativity Retail Groups Media Training 243

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal.

Software 176

Software Measurement B2B Training 176

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

Buzzstream

AUGUST 28, 2019

Then, the thought hits you: “Why not just survey people?”. Surveys can be an appealing option to meet your content creation goals, but there are other successful types of content you can produce that will also meet your content goals and help you diversify the type of content you’re creating. Experimental Content. Conclusion.

Survey 98

Survey Comparison Data Analysis 98

Agility PR Solutions

JULY 14, 2022

New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The post In-house creative agencies are evolving, now more involved in strategy, new report finds appeared first on Agility PR Solutions.

Creativity 86

Creativity Agency Report Strategy 86

Agility PR Solutions

APRIL 7, 2022

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.

Consumer 154

Consumer Survey Creativity Agency 154

Shift Communications

OCTOBER 27, 2014

Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. After refining the idea, we conducted a survey of 5,000 respondents (full methodology featured at the bottom of the infographic below). Creative Data Marketing' Zach Burrus. Marketing Analyst.

Infographics 164

Infographics Case Study Creativity Data 164

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category. Talk to Us !

Creativity 82

Creativity Technology Marketing Web 82

5W PR

FEBRUARY 20, 2025

The campaign centered on how LEGO has been a constant source of creative expression across generations. According to a 2022 survey by the Toy Association, 89% of parents consider safety ratings as their top priority when choosing toys.

Company 78

Company Branding Brand Crisis Management 78

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 81

Survey Industry Communications Corporate 81

Landis PR

OCTOBER 23, 2024

In a 2024 Pew Research survey, 55% of Americans reported regular use of AI. Research by Exploding Topics indicates that 77% of companies are either using or exploring the use of AI in their businesses, and 83% of companies surveyed said AI is a top priority in their business plans. And evolve they have – rapidly.

Media 59

Media Survey Education Tools 59

Agility PR Solutions

DECEMBER 17, 2020

A new survey report by Visual Objects, a visual guide to finding the best creative firms, offers some insights into some examples of each, highlighted by the success achieved by Dunkin’ Donuts. Rebranding is tricky—it’s often hard to know what strategies will be embraced by audiences, and which will miss badly.

Branding 157

Branding Brand Survey Creativity 157

Stephen Waddington

DECEMBER 2, 2020

What your audience think, feel and do now Free/freemium: Answer the Public , Google News , Google Search , Google Trends , Mintel , and YouGov Profiles Lite Paid: Brandwatch, GWI, Hypr, Meltwater, Mintel, Omnibus Surveys such as Vitreous and TGI, 2.

Survey 155

Survey Google Data Measurement 155

Agility PR Solutions

FEBRUARY 6, 2022

“The survey results clearly point […]. The post AI-powered language is fueling customer engagement—here’s how to make it work for you appeared first on Agility PR Solutions.

Privacy 146

Privacy How To Survey Creativity 146

Agility PR Solutions

OCTOBER 8, 2019

It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert Half. The firm recently surveyed advertising and marketing managers about how their teams cope with […].

Creativity 68

Creativity Technology Survey Advertising 68

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. A 2022 Muck Rack survey found that 76% of journalists say Twitter is their most valuable social network for their work.

Strategy 78

Strategy Case Study Pitching Measurement 78

Sword and the Script

NOVEMBER 10, 2020

According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. The survey had just 105 responses, which isn’t a lot, but as I went through the report, the results matched my own views based on 20 years of experience in this line of work. 3% don’t like any of their content.

B2B 175

B2B Marketing Survey Case Study 175

Agility PR Solutions

MARCH 4, 2019

B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing isn’t reaching buyers where it counts.

B2B 129

B2B Marketing Survey Creativity 129