Deirdre Breakenridge

JANUARY 20, 2015

Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creative Guest Post PR 2.0

Creativity 150

Creativity Healthcare Fashion Travel 150

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Creative, collegial and energetic personality! .

Internal 323

Internal International Communications B2B 323

Agility PR Solutions

SEPTEMBER 8, 2021

However, press releases have been evolving each year and adapting to new technologies and tendencies. The post 6 creative tips for a successful press launch in 2021 appeared first on Agility PR Solutions. If […].

Creativity 156

Creativity Technology Company Media 156

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. Social mobility in the Creative Economy: Rebuilding and levelling up? Social mobility in the Creative Economy: Rebuilding and levelling up? billion and 2.2 million jobs. This creates double disadvantage.

Creativity 149

Creativity Industry Policies Mobile 149

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality!

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies. A new Wadds Inc.

Creativity 118

Creativity Agency Enterprise Exercises 118

Axia PR

JUNE 13, 2022

Today’s technology has been a blessing for productivity – but also a curse in some ways. Connecting to your team and company 24/7 with technology like smartphones means you can easily reach someone and have people reach you, but it also means you can’t disconnect yourself from work, which can lead to issues like decreased creativity.

Technology 117

Technology Creativity Tools Company 117

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have.

B2B 179

B2B Software Ethics Leadership 179

Agility PR Solutions

FEBRUARY 2, 2025

In the fast-evolving world of digital marketing, the food and beverage industry has consistently been at the forefront, leveraging creative strategies and innovative technologies to capture the attention of consumers.

Branding 105

Branding Brand Storytelling Creativity 105

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. on the Talkwalker listening & analytics platform.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. The types of KPIs vary depending on the purpose of the technology spotlighted. Get creative with solutions.

Case Study 298

Case Study Study B2B Creativity 298

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Stern + Associates

JUNE 20, 2023

This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. We talk about what creativity means in the context of “creative machines” and he tells us about his autonomous robot that paints stunning works of art. Is AI on the path to sentience?

Creativity 118

Creativity Meeting Groups Technology 118

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. At worst, it frustrates star performers and creative types who will inevitably look elsewhere for their psychological career rewards.

Agency 351

Agency Creativity Corporate Internal 351

Agility PR Solutions

MARCH 28, 2024

In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology.

Creativity 114

Creativity Communications Print Media 114

Deirdre Breakenridge

SEPTEMBER 30, 2014

This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done. Technology Public Relations Social media Carly Zakin Daily Skimm Danielle Weisberg PR PR News public relations theSkimm' Interview PR 2.0

Interviews 329

Interviews Social Media Technology Resources 329

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. This was not new technology and the name was virtually unknown in the States. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JULY 10, 2020

Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. The NewsWorthy . Looking for a quick rundown of major current events? Adweek Yeah, That’s Probably an Ad.

Sports 332

Sports Radio Retail Advertising 332

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. The technology goes deeper than surface-level tracking. The technology also excels at content personalization.

Publicity 78

Publicity System Crisis Management Analysis 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. The critical thinking, creativity, and judgement that PR professionals bring to their work cannot be replicated by AI. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity Web 353

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

Agility PR Solutions

JANUARY 17, 2024

Perhaps like never before, the world is in the midst of a massive technology shift, as AI and other disruptive technologies become “human by design”—much more human-like and intuitive for people to use—and usher in a new era of unprecedented productivity and creativity.

Technology 110

Technology Company Creativity Trends 110

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

5W PR

JULY 3, 2024

The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. AI and Innovation AI’s role in creativity was a major talking point at the festival.

Creativity 78

Creativity Technology Print Trends 78

ImPRessions - Crenshaw Communications

JULY 20, 2020

Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. They want to see third-party validation to understand just how valuable the technology is to the industry. Weshould get creative with tactics. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! .

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. Trade organizations like the Consumer Technology Association, B2B techs like SalesForce, media companies like Digiday, and independent event producers like SXSW are all adjusting to the strange new normal.

Conference 299

Conference B2B Meeting Fashion 299

Agility PR Solutions

FEBRUARY 7, 2024

As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators.

Study 195

Study Social Media Trends Financial 195

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Additionally, PR teams need to get creative about staying top-of-mind with analysts.

Wireless 309

Wireless B2B Report Media Relations 309

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.

Consumer 78

Consumer How To Privacy Fashion 78

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” It’s daunting.

Data 0

Data Tools Technology Banking 0

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Creative and design abilities. Required experience: data services, software products, marketing technology, marketing analytics. Quantitative and analytical with exceptional ROI-tracking skills.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.

Consumer 78

Consumer How To Privacy Fashion 78

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. It will be interesting to see how companies continue to evolve and grow, whether it’s through creative storytelling or managing their reputation.

Trends 0

Trends Storytelling Creativity Reputation 0