5W PR

JANUARY 29, 2025

The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. From bubble tea blushes to Jell-O cleansers, brands are finding creative ways to make beauty feel more playful and indulgent.

Trends 78

Trends Storytelling Consumer Technology 78

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. That’s a big deal when your work includes generating content based on up-to-the-minute trends as it does in B2B tech PR. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity Web 353

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. on the Talkwalker listening & analytics platform.

Training 399

Training Video Analysis Data 399

PRSay

AUGUST 16, 2024

After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed But technology is good for the industry. How you use it is the issue.

Trends 155

Trends Communications Ethics Corporate 155

Agility PR Solutions

NOVEMBER 18, 2018

There are new technologies and tools discovered every day. Creative thinkers find more advanced ways to generate compelling material. The post 10 biggest content marketing trends for 2019 appeared first on Agility PR Solutions. One thing’s for sure: content marketing […].

Content Marketing 139

Content Marketing Trends Marketing Creativity 139

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here. What You Wear May Open Doors.

Travel 120

Travel Technology Consumer Hotels 120

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JULY 10, 2020

Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. The PR Week.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

APRIL 5, 2017

We’re seeing new trends in social influence that offer new opportunities for PR and marketing campaigns. Big PR Results Start Small, Scale with Technology. Technology scales influencer efforts. Creative freedom for influencers. Creative PR teams look at video like this and see several possible extensions.

Trends 149

Trends Fashion Video YouTube 149

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. These tools process news articles, social media posts, and blog content to provide immediate insights about brand mentions and industry trends.

Publicity 78

Publicity System Analysis Crisis Management 78

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Both are looking for a better understanding of trends and developments within a given space.

Wireless 309

Wireless B2B Report Media Relations 309

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).

Big Data 250

Big Data Data Education Internal 250

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

JUNE 2, 2021

You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.

Consumer 78

Consumer How To Privacy Data 78

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.

Consumer 78

Consumer How To Privacy Data 78

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. Yep, hundreds.

Trends 120

Trends Leadership Small Business Analytics 120

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283

Video Facebook Social Media Creativity 283

5W PR

DECEMBER 18, 2024

Use animation to bring the story to life in a creative and engaging way. Understand how the audience interacts with the content and identify patterns and trends. Monitor social media conversations to identify emerging trends and customer sentiment. Create visually stunning short films that tell a compelling story.

Storytelling 78

Storytelling Brand Branding How To 78

Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. This innovation is less technological and more creative. Mmhmm allows you to create Weekend Update-style videos.

Trends 142

Trends LinkedIn Video B2B 142

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Twitter Spaces. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020.

B2B 405

B2B Social Media Media Twitter 405

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. You can kind of forecast that a trend is going to happen in those areas. Do you use something like Google trends? Is identifying the trends.

Creativity 117

Creativity Digital PR Data Pitching 117

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. Allow the agency creative freedom. Keep up with trends and use them to your advantage. And, importantly, don’t forget to update the company press page.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? In-Flight Entertainment (IFE). Travel Fee Fatigue.

Travel 120

Travel Technology Airlines Wireless 120

Cision

OCTOBER 3, 2016

With a little creative keyword searching, you can easily find people looking to purchase your product or service. Identify Trending Conversation Topics. You can also use it to find industry conversations that you may be missing out on or emerging trends. What do the trends and themes mean?

Software 0

Software Comparison Media System 0

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

JULY 3, 2024

The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. AI and Innovation AI’s role in creativity was a major talking point at the festival.

Creativity 78

Creativity Technology Print Trends 78

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. After evaluating over 6.9

B2B 143

B2B Trends Video Course 143

Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years.

Industry 221

Industry Content Marketing Corporate Analytics 221

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

Creativity 78

Creativity Data Trends Analytics 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. It’s possible that PR or marketing staff would be tempted to get “creative” as an easy way to get press, but our hope is that legit news sources will keep everyone on the straight and narrow. Content will be automated.

Trends 120

Trends Mobile Video Film 120

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. But the conflict typically runs deeper. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

MAY 31, 2018

In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. Source: AirPR Software. How data can tell the story.

Crisis 191

Crisis Data Software Privacy 191