Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. the first of its kind, along with being creative or inventive?

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Social Media Crisis Media Viral 252

Polaris

NOVEMBER 20, 2014

creative agency. The video quickly went viral, racking up over 1 million views the first day alone. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids.

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Storytelling Reddit Video Creativity 199

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

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Tools Publicity SEO Measurement 136

Prowly

DECEMBER 13, 2024

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. What are print media monitoring tools?

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Print Tools Software Media 104

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. So, we are using tools like NewsWhip to monitor things like, how big is the conversation?

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Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. It was relatable, creative, and anchored in a universal experience.

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Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. PR wins from brand commandeering.

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Branding Brand Viral Crisis Management 160

Buzzstream

JANUARY 16, 2025

Below, Alice Walker-Gibbons , Digital PR Lead at Embryo, explains how the Digital PR team uses BuzzStream as their outreach tool throughout all phases of executing the PR strategy. Alternatively, make the most of blog content and adapt it into press-friendly formats.

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ImPRessions - Crenshaw Communications

MAY 26, 2016

In the age of data insights, nothing will escape the reach of precise measurement tools. In 10 years it won’t be unusual for PR to have its own data science experts to develop new tools and metrics for showcasing the value of PR. Imagination and creativity will rule. This is already happening more and more.

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Viral Creativity Advertising Advertising 136

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. Lucky for you, I’m a tool connoisseur.

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Tools Viral Engineering Comparison 72

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. They’re meant to be a tool for business communication, not fine art or viral spectacles.

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Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. Tracked changes, while useful, is also a good illustration of why and where traditional collaboration tools can go awry. A Creative Press Release for B2B Tech. The B2B Advantages of Working with a Boutique PR Firm.

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Creativity Infographics B2B Corporate 62

Doctor Spin

NOVEMBER 17, 2024

Drama and conflict are often tools of the trade, as PR campaigns stir emotions to captivate audiences. In PR, crises often emerge out of nowhere: a tweet goes viral for the wrong reasons, a product recall spins out of control, or a competitor’s success overshadows your campaign. Stoicism, in contrast, emphasizes restraint.

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Publicity Wikipedia Viral Industry 52

Cision

NOVEMBER 19, 2015

Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Keep an eye on public sentiment with social media listening tools to better prepare your social media influencers on what may be bubbling up. Images: Andrew Magill , Ginny ( Creative Commons ).

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Cision

FEBRUARY 8, 2016

Doritos is a perennial Super Bowl performer, consistently creating viral campaigns. Mountain Dew created this year’s most viral ad, a terrifying creation centering around a hallucinatory puppy-monkey-baby, a single being made up of three creatures that individually have been characters in the Super Bowl’s most popular commercials.

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Marketwired

MARCH 1, 2016

Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you?

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Waxing UnLyrical

FEBRUARY 5, 2013

You don’t have to rely on Facebook’s marketing tools to build a loyal following. When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. It’s much easier to potentially get new Likes if people simply enjoy your content.

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The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

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Creativity Comparison Consumer Examples 120

Cision

DECEMBER 5, 2017

Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. If you don’t have an in-house graphic designer, there are numerous of free tools available on the internet. I know you know that. Surveys & Research.

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Infographics Case Study Content Marketing Video 235

Cision

OCTOBER 15, 2015

Ignore it and risk it going viral? Social media monitoring is also fantastic as a market research tool. Images: Steven Shorrock , Duncan Hull , J E Theriot ( Creative Commons ). What to do? The longer your silence, the more people decide that you’re guilty. Instead, respond instantly and apologize for the error.

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Social Media Media Viral Creativity 120

Buzzstream

NOVEMBER 21, 2024

Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. This newsletter is an invaluable tool for inspiring and ideating. He uncovers new tools, tactics, and tips in this digestible newsletter. Below, you can see examples of the hot topics of the week.

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Cision

MAY 11, 2016

I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant. to viral social media campaigns. . It involves being a strong writer, creative and well-spoken.

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Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

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Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The result? The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

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Viral Trends Social Media Creativity 79

Stern + Associates

MARCH 8, 2023

When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity. Read on to find out how to create a more equitable and inclusive work environment that demonstrates the true power of embracing equity.

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Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. Failing to adapt and staying stagnant can lead to a decline in relevance.

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Social Media Video Marketing Media 118

Cision

APRIL 6, 2016

But generally speaking, it is a content research tool that allows marketers to put themselves in the shoes (and the mindset) of different segments of customers. To understand why research tools such as personas provide such invaluable insights, one has to only take a quick look at Maslow”s “Hierarchy of Needs.”

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Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

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Branding Brand Video Social Media 118

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Top 5 Content Recommendation Tools for Social Media Managers [link] — Liz Strauss (@lizstrauss) August 8, 2015. Image: Karen Cropper ( Creative Commons ).

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Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Utilising social media listening tools and content analytics provides invaluable insights. These tools facilitate seamless collaboration, ensuring that everyone is on the same page.

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Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video. What was your most popular video?

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PR for Anyone

MAY 4, 2022

Get creative with it. It went viral because it looked like big worms. National Pasta Month – if you are a cook, chef, food blogger, etc. this is a great time to pitch national pasta month. You don’t want to pitch what everyone else is going to pitch. Have some fun. That’s what people like.

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Remote PR Jobs

OCTOBER 11, 2022

Your audience is your best tool for improvement as they are the ones partaking in your company’s service or product. Keep It Creative. You never know what post or comment might skyrocket your company into internet virality. When writing content for socials, maintaining brand voice and tone for your target audience is key.

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Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity. It’s all worth it!

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Social Media Media Resources Creativity 88

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Brands that want to develop trust should focus on reputation management using social media tools. Social Media as a Two-way Communication Tool During Crisis. billion users.

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Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What can you tell us about your new SEO tool, Positional? The tools we need to do our job.

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Karen Freberg

FEBRUARY 2, 2020

Sprint did something that was pretty creative. This is what you do to break from the crowd and how you can really stand out in partnering and utilizing talent in a creative way. This tool planning to a whole other level. Having the $$ to spend on a Super Bowl ad does not mean you will get the best creative.

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Social Media Analysis Media Viral 78