Sword and the Script

DECEMBER 26, 2023

On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” The question is, for good or bad?

Writing 210

Writing Communications Marketing B2B 210

Prowly

DECEMBER 17, 2024

We get it, finding the perfect PR tool can be overwhelming. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life. What is Prowly? Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. PR tech mentions Video makers.

Analysis 170

Analysis Tools SMB Software 170

ImPRessions - Crenshaw Communications

JUNE 27, 2022

But tools like press releases and feature story placements are just the beginning. Brands get creative on social channels. Breaking news happens fast, and reporters writing stories are looking for a quick reaction. Here are five ways to amplify PR efforts. Social media adds value. Newsjacking seizes opportunities .

Social Media 322

Social Media Data Report Leadership 322

5W PR

JANUARY 26, 2025

At 5WPR, we’ve seen firsthand how AI tools transform traditional PR practices into data-driven, real-time operations that deliver measurable results. This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks.

Publicity 78

Publicity System Analysis Crisis Management 78

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Feel free to start a free trial to get an understanding of the tool. Writing & Editing of Miscellaneous PR Assets. Owned Media & Content Strategy. Corporate Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

SEPTEMBER 26, 2015

PR professionals have seen their go-to tools and tactics change, especially over the past few years. Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Images: Nic McPhee , Francisco Gonzalez , Tracy Hunter ( Creative Commons ).

Writing 120

Writing Employee Creativity Internal 120

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Deirdre Breakenridge

OCTOBER 3, 2016

We love to set it and forget it; what’s not to like about life on easy street and rolling in easy money; there’s nothing like the open road, the wind rushing through your hair and being on cruise control; we love our easy to program devices; easy just slides off the tongue, and tops our tool-kit of four letter words. It’s daunting.

Data 0

Data Tools Technology Banking 0

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity. This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. Because we can all improve our writing.

Tools 168

Tools Pinterest Exercises Social Media 168

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. But last year, I started experimenting with Canva , a fun tool that helps even the most graphically challenged person create appealing images. Infographics and Graphics.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

NOVEMBER 16, 2017

While SEO is an excellent tool for enhancing the visibility of online material, the hard truth is that even the best SEO won’t get readers to engage with content that’s just not that interesting. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling?

SEO 174

SEO Engineering Google Writing 174

5W PR

MARCH 7, 2025

Major brands like Peloton use AI tools to analyze millions of social media interactions, identifying the exact types of content that drive the highest engagement with different audience segments. Crunch Fitness employs AI writing tools to generate personalized email subject lines, resulting in a 35% improvement in open rates.

Marketing 78

Marketing System Data Analytics 78

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Since I do a lot of reading here, I think of podcasts as a tool to broaden my knowledge. Weekly writing If you are reading this you know I produce a weekly blog post.

Google 153

Google Course Survey YouTube 153

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. If you host your own or are a podcast producer for a third party, make sure all hosts have the tools needed to shine! This Forbes article is one of my favorites and offers excellent technical tips for podcasters. Sell the Star Power.

Social Media 268

Social Media Film Construction Television 268

Cision

APRIL 8, 2015

Write as if it were a front page article. I’ve always encouraged people to envision their press release on the front page simply as a tool to determine if it’s newsworthy or not, but Melissa L. This is a great strategy to appeal to journalists who you want to write about your news. Write the headline last.

Writing 120

Writing Retail Content Marketing Groups 120

Cision

OCTOBER 10, 2017

PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

The Resolution Blog

MARCH 25, 2019

Today, there are tons of tools that help streamline systems and optimise research to get more meaningful press materials out quicker than ever before. Not only does the tool generate loads of content ideas, but the results are based on solid search data that shows the real questions people are plugging into Google.

Tools 120

Tools Google Social Media Writing 120

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. Loom is an amazing tool with both free and paid versions designed to record and share video messages of your screen, cam or both.

Writing 104

Writing Analysis Case Study Video 104

Flack's Revenge

FEBRUARY 1, 2023

Those in the creative fields are the most freaked out. If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? Even when used by legitimate news outlets to write articles, errors can creep in. Hmmm… ChatGPT, writing PR content …. Will it turn on us? This is already happening.

Pitching 168

Pitching Writing Creativity Tools 168

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

Tools 137

Tools Publicity SEO Measurement 137

Prowly

MARCH 4, 2025

It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. Additionally, PR teams need to get creative about staying top-of-mind with analysts. How PR and AR work together.

Wireless 309

Wireless B2B Report Media Relations 309

PR for Anyone

NOVEMBER 3, 2021

” What is the most creative residential real estate story the Washington Post has run? Email is best to get it in writing. What is the most creative residential real estate story Inside Nova has run? Who is the contact at Inside Nova who writes about residential real estate? How do you prefer to be pitched?

Real Estate 223

Real Estate Local Pitching Media 223

Buzzstream

FEBRUARY 17, 2025

A tool like Ahrefs Site Explorer is the easiest way to track backlinks. Their tool gives a shortcut for some of the factors I mentioned when measuring quality, like traffic and site authority. For instance, a Backlinko page that sends significant referral traffic to our site is from a page that ranks for link building tools.

Digital PR 112

Digital PR Report Google Radio 112

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. And there are tools that can save time while improving topic choice, leads, and writing style. Save time and talent with PR tech tools. Improve the quality of your writing. .

Infographics 157

Infographics Writing Tools Google 157

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? I nstead, wait for a reporter to write you back.

How To 279

How To Media Pitching Creativity 279

PRSay

JULY 23, 2024

This guidance, which you can find here, aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools. Artificial intelligence (AI) tools have changed the PR and communications profession.

Policies 175

Policies Ethics Privacy Training 175

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 107

Writing Case Study Study Brand 107

Prowly

FEBRUARY 26, 2025

MEASURE THE RIGHT METRICS IN ONE PLACE 3 Top tools to measure digital PR performance Choosing the right tools to measure digital PR and digital marketing is crucial in making sure your strategy is going according to plan. It now offers powerful tools for journalist research, sentiment analysis, and trend prediction.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Business Wire

AUGUST 9, 2017

Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from and now’s your chance to vote them in and make them a reality. Now, robots are doing the writing for you. Which tools are worth using?

Conference 166

Conference Technology Mobile Analytics 166

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200