PRSay

SEPTEMBER 30, 2019

Novelist Agatha Christie believed that the best time to write was while washing the dishes. Author Harper Lee did much of her creative thinking while golfing. It’s all part of the magical and mysterious juju of the creative process. Incubation is the third step of the creative process — after research and organizing.

Creativity 120

Creativity Writing Training Meeting 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Go for it in brainstorms – Creative sessions can be challenging. Even if you think an idea isn’t 100% on target, toss it out anyway.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 141

Writing Nonprofit Storytelling Corporate 141

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” AI will continue to have a profound impact on creative and marketing fields, including PR. There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

SEPTEMBER 24, 2024

For example, offer a percentage discount, early access to new features or free training. Get creative and be sure the sales team is involved in developing the plays. In this case, I’d interview the customers and write up a contributed article to pitch. They are adept at negotiation terms and will have interesting ideas.

B2B 142

B2B Case Study Study Conference 142

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We write plans that cover several months and in our personal lives we may do the same. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives.

Product Launch 296

Product Launch Training Interviews Software 296

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Is of kind of evergreen or inbound link, link asset pages is a one stop shop really for journalists that are searching for a topic that need a reference point for the data that they’re going to be writing about the idea.

Creativity 117

Creativity Digital PR Data Pitching 117

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Spokespeople are always on the go and might be reading your briefing document on a plane, train or taxicab on the way to a convention center.

Writing 130

Writing How To Interviews Pitching 130

PRSay

JULY 23, 2024

They can reduce time and effort devoted to routine tasks and free professionals to focus on higher-order thinking and creativity. Likewise, if you use competitively sensitive data in a prompt, it will become part of the AI tool’s training and your competitors might benefit. Action steps Don’t go it alone!

Policies 178

Policies Ethics Privacy Training 178

Onclusive

OCTOBER 23, 2019

Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Exceptional writing skills. Creative and design abilities. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers.

Marketing 46

Marketing Case Study Software Analytics 46

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn Conference 101

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

PR for Anyone

APRIL 2, 2025

Competing against seasoned chefs with years of training, Carla often faced moments of doubt, questioning whether she belonged in such a competitive space. Every week, she was pushed to her limits, both emotionally and creatively, testing her resolve and passion for cooking.

Industry 130

Industry Storytelling Education Television 130

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

MAY 10, 2019

It takes more than a creative idea to craft a memorable, engaging article. Here are five tips on how to make your writing resonate with readers. Appleman, APR, is a PR/business writing instructor and author of the top-selling “10 Steps to Successful Business Writing.” Loosen your language.

Employee 158

Employee Writing Training Social Media 158

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. The fact our machines can, and are trained to see patterns both fascinates and concerns me (by redefining repetitive business tasks = good. It’s daunting. Who’s kidding who, it’s hard.

Data 0

Data Tools Technology Banking 0

PRSay

APRIL 19, 2019

If that day finished out the way it started, then there’s no way would I be writing you this post. I was too scared to speak to anyone before the training, so at the appointed time I just burst through the door and blurted out my memorized opening line. Paid training gigs soon followed, then multiplied. Makes me laugh now.

Hotels 133

Hotels Training Pitching Viral 133

Shift Communications

NOVEMBER 6, 2014

Many a marketer has suffered the frustration of sitting down to write a blog post…. The thing is, you can’t schedule creativity. Good written content is not something you call upon when you need it, it’s an all-encompassing mentality cultivated by the constant flexing of your writing chops. The answer is simple: you write.

Journalism 142

Journalism Marketing Writing Creativity 142

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Media database with 700k+ contacts Pitching tool with AI email writing Podcast outreach tool Broken link building tool Who is it best for? What is Prowly? What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What language do they use?

Creativity 76

Creativity Product Launch Examples Energy 76

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release.

Mobile 153

Mobile SEO Web Training 153

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. 3) Training events or skills showcase.

Resources 86

Resources Creativity Publicity Local 86

Cision

JUNE 29, 2017

And I want to grow what we’re doing in video, digital and creative. We shouldn’t lose the art of the pitch or an appreciation for great writing. Some items on my bucket list are … train across Canada. I want Fenton to be the go-to agency for advocacy organizations, non-profits, foundations and sustainable brands. This burger.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football.

Creativity 78

Creativity Analytics Study Exercises 78

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But there’s no need to fear data!

Analytics 170

Analytics Social Media Tools Trends 170

Polaris

NOVEMBER 23, 2014

A week ago, I challenged myself to write a post a day for 30 days. However, I can report that, out of necessity, I’m rapidly becoming more efficient and more creative at blogging. But not many about public relations and media training, and these are 2 of my core competencies. Be more creative with regular down time.

Blogging 126

Blogging Creativity Writing Media Training 126

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 114

Creativity Enterprise Tools Writing 114

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Schedule Your Blog Posts. Images: Jeff S.

Communications 120

Communications How To eBook Training 120

PR Job Coach

JULY 29, 2011

What do you for a hobby: collect stamps, ride a motorcycle, write poetry or sample every restaurant in town? Also look at other creative financing such as selling that old antique car or HO train set that is sitting in your closet collecting dust. Make a spreadsheet listing all of your passions , hobbies, interests and skills.

How To 180

How To Leadership Government Reputation 180

PRSay

JANUARY 21, 2020

If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? Not only is the show filmed in gorgeous locations on high-end equipment, but it’s written, produced and edited by an experienced team of producers who are trained in how to tell stories that appeal to target audiences.

Communications 161

Communications Storytelling Film Training 161

PR Job Coach

FEBRUARY 24, 2014

Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Do you get a sense of team from your interview experience and from what others outside the organization say or write? Does the company have a training department? Adaptability.

How To 187

How To Leadership Interviews Google 187

Stephen Waddington

OCTOBER 31, 2018

Ladder Talent I am delighted to announce the launch of Ladder Talent , a people consultancy for the creative industries. Ladder Talent is a people consultancy for the creative industries. Blogging and writing I will also carry on running my blogs PRcareers.co.uk Check us all out here.

Training 95

Training Creativity Employee Writing 95

Wadds Inc.

NOVEMBER 21, 2023

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. Writing a sequel is a tricky business. Creative duo Ryan Wallman and Giles Edwards are back in time for Christmas with a new book called How Brands Blow. You’ll read it in a single sitting.

Comparison 119

Comparison Creativity Training Industry 119