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If you've ever wondered, "How can I track Twitter mentions?" Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where tracking press hits with dedicated tools comes in handy.
Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? Twitter Spaces. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. Twitter Spaces is seeking to offer a more inclusive environment. Instagram Reels .
ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. An avid Twitter user, Heather can trace the majority of Geben’s business back to relationships that began online. Is PR Right for me?”
As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever. Meg is very active on Twitter and a great source of quality content for your feed.
But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.
In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. It was decisions like these that caught the media’s eye, resulting in 22 of the 23 articles about Twitter in October also mentioning Elon Musk. . Twitter was the top brand in terms of engagement, earning 545k (18%) overall.
A recent Twitter dustup highlighted the dilemma. ” CEO called out on Twitter. Creative minds can think alike. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free. But how does a PR or ad agency avoid it?
I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” ” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” Did they articulate a rationale for Twitter’s new logo?
Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog. There are lots of hashtag campaigns, most of them are boring.
In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Plan your content in advance; prepare a creative post the month before you plan to use it. 2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. Three tips to riding a social wave: 1.
Well, Twitter has just teamed up with Foursquare to tag locations in tweets. Consider this: the detailed location database and massive consumer data it offers, along with Twitter’s built-in user group, may make it the #1 social media geolocation tool across networks. Twitter (@twitter) March 23, 2015. Coming soon!
In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. They gave me the Twitter password. And Southwest Air has a history of these kinds of creative tactics. I thought it was a fun way for them to loosen things up on Twitter. Responding to trolls on Twitter.
Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. The reason for this is pretty straightforward: Twitter shares are typically the easiest content shares to earn.
PR professionals are known for their strong writing skills and creative storytelling. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. On Thursday, February 15, 2018, at 12:00 p.m. Is PR Right for me? ”
AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. Albane Flamant, Marketing Manager, US, Talkwalker.
To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Co-Founder of Status Creative, a leader in social media engagement. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.
Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. It will be interesting to see how companies continue to evolve and grow, whether it’s through creative storytelling or managing their reputation.
A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.
If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.
The post Part II: PR Education & Learning – A Recap of the October #PRStudChat Twitter Discussion appeared first on Deirdre Breakenridge. Professor Zhang is also the faculty advisor for her school’s PRSSA Chapter and its newly launched student-run PR firm. … Read more.
Media moves on Twitter. Pro tip: to stay up-to-date on media moves, keep an eye out for announcements on Twitter. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. The newscycle is 24/7, but opportunities like these are easy wins for coverage.
As B2B PR pros, we’re always looking for creative ways to tell a story. It’s helpful to follow reporters on Twitter, as they’ll likely post if they have to take time off. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business.
To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. The narrative invited users to engage on multiple social media platforms, offering Snapchat filters of the dog, Twitter stickers, and a free week of behind-the-scenes footage on Sky.
Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?
Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. What app can you not live without?
Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.
Brands get creative on social channels. It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example. But tools like press releases and feature story placements are just the beginning. Here are five ways to amplify PR efforts. Social media adds value.
I found old photos, YouTube channels, and even Twitter accounts from when I was 13. Politics happens on Twitter for better or worse, so Twitter is my primary public-facing social media account. If someone was to open your LinkedIn, Twitter, and Instagram accounts, it should be clear that they all belong to the same person.
If you want to learn more about Wei, you can follow him on Twitter at @weicai_. Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Here is Wei’s winning video.
Twitter and LinkedIn are two of the most commonly used platforms for B2B brands, as they typically attract more business-focused audiences. A Tik Tok campaign can potentially separate a B2B brand from the pack, as it shows a willingness to take a risk, be bold and creative, and deliver content on a more personal and engaging level. .
Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags. Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. All promotion isn’t equal.
Leading the Twitter chat discussion, sponsored by @spinsucks, will be Syracuse University @NewhousePR Professor @GinaLuttrell sharing her favorite go-to resources. What can you recommend for creative tools and resources? On Thursday, September 26th at 12:00 p.m. Syracuse University Newhouse PR Professor Gina Luttrell.
Do you use social media like Twitter or Facebook to gather leads and story ideas? Facebook and Twitter are great aggregates for me to come up with ideas and see what’s trending. Can you be pitched via these channels? I do not like to receive pitches by social media and my email is readily available online. Be kind and be honest.
People took to Shea Moisture’s Facebook page and Twitter and began to say things like “Shea Moisture is cancelled,” “Shea Moisture is a sell out,” and “I’m throwing my products in the trash!” By diversifying expertise, demographics, and experience, there is more creativity, thoughtfulness, and reflectiveness in a group.
Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Twitter lists help you follow and engage with relevant journalists. A 2022 Muck Rack survey found that 76% of journalists say Twitter is their most valuable social network for their work.
Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Videos on your website or YouTube channel can be distributed on Twitter, LinkedIn, Facebook, and Instagram. Evergreen content that will be relevant for months to come. Overlooking Facebook .
Be a maximum of 100 characters to allow for reposting on Twitter and other social media. With so many people these days getting their news from Facebook, Twitter and LinkedIn, this is not an area you want to ignore. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing. Conclusion.
Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. Interaction with a reporter on social media sites like Twitter and LinkedIn can be beneficial. Interact on social media. First, it’s a nice gesture. Social likes and shares will be noticed and appreciated.
Not only does collaboration deliver a more comprehensive communications approach but, in learning from one another, we also find creative ways to reach our target audiences. Find Tia on Twitter and LinkedIn. As we cross-collaborate with other departments, we should make it easy for those teams to tell the stories we wish to tell.
Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook. I used to be much more active, having started out on Twitter more than 10 years ago @debweinstein. Thanks for participating, Deborah Weinstein! Are the social media waters still safe for marketing?
Recently, we started a weekly Twitter chat called #CisionChat. What does #280characters mean for content marketers on Twitter? Creativity will win the day. Facebook and Twitter are still huge, though you’ll likely have to pay to get serious reach, unless you have a large following. CisionChat. CisionChat [link].
Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.”
Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Narrow the focus to your industry through media monitoring tools like Google Alerts, building a Twitter moments list and flagging trending news or relevant keyword searches. Are you fast enough?
But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. When I was starting on LinkedIn–and even back well before that to Twitter–this was one of my key strategies. And, it worked. Your story.
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