Remove Creativity Remove Viral Remove YouTube
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How (And Why) PR Pros Should Use TikTok

ImPRessions - Crenshaw Communications

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. TikTok’s users, however, don’t seem concerned. Why TikTok? .

B2B 310
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Track Twitter Mentions Like a Pro in 2025

Prowly

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104
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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Creativity strikes back. The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents. Starting in 2013, brands started hiring journalists to work on their content programs.

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3 Things Communicators Can Learn From UCLA Gymnast Katelyn Ohashi

PRSay

12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. Always be on the lookout for a fresh and creative approach, whether it is for your own brand, one of your clients or a campaign you are trying to create. Display your personality.

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4 Examples of Fair Use Debates in the Digital World

Cision

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. It was relatable, creative, and anchored in a universal experience. The campaign was highly shareable, driving millions of views on YouTube, gaining 17 million in the first month alone.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

Through this collaboration I learned of Stone Temple’s very creative use of video. It would not seem to have “next YouTube video stars” written all over. We post a new Here’s Why video every Monday at this link and on our YouTube channel. How do you make the topic fun and interesting? How do you promote them?

Video 153