Deirdre Breakenridge

MAY 13, 2019

AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. I’d argue the reality is much different.

Training 399

Training Video Analysis Data 399

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

JUNE 2, 2021

The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

AUGUST 30, 2024

A recent webinar hosted by AICorespot, featuring Ashley Barton, Senior Vice President & Group Director of 5WPR’s Lifestyle & Multicultural division, brought together experts to discuss how these advancements are shaping the future of PR. Gone are the days when PR was solely about creativity and storytelling.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

A paid “partnership” allows for more frequent briefings, more in-depth coverage, analyst participation in company webinars and other various perks. Additionally, PR teams need to get creative about staying top-of-mind with analysts. Yet those organizations who lack an AR budget can still have a successful relationship with an analyst.

Wireless 309

Wireless B2B Report Media Relations 309

Communications Conversations

FEBRUARY 23, 2023

I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below. Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. First, I am NOT a trend expert.

Social Media 186

Social Media Trends Marketing Media 186

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights.

B2B 78

B2B Creativity Case Study B2C 78

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.”

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Education Writing Leadership Resources 211

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. Ask these questions to create your messaging: What’s the right angle? How will it break through the noise? What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

Creativity 78

Creativity Data Trends Analytics 78

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

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Brand Branding eBook Leadership 246

Onclusive

OCTOBER 23, 2019

Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Creative and design abilities. Skills/Attributes. Highly motivated and results oriented. Ability to develop detailed marketing plans and manage to timelines and budgets. Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021. In the meantime, digital speaking events have exploded.

Training 370

Training Media Training Crisis Communications Reputation 370

Communications Conversations

JANUARY 27, 2022

I’m posting it here today in hopes it helps spark creativity for you and your team in 2022. See the full webinar below, or the slide deck, in case you don’t have the hour. Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country. First, I am not a trend expert.

Social Media 163

Social Media Trends Media Creativity 163

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. “Nail the elevator pitch.”. Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Mika outlines above.

Interviews 284

Interviews Radio Small Business Pitching 284

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Land them a speaking gig, webinar or podcast opportunity. You’re only limited by your imagination. Google is your BFF for this.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Yield a 20-40 percent conversion rate.

Infographics 235

Infographics Case Study Content Marketing Video 235

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

SEPTEMBER 17, 2020

As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. That’s always the case in B2B marketing , no? There’s a lot of downsides to this too.

B2B 179

B2B Marketing Survey Creativity 179

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Cision

DECEMBER 14, 2015

At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results. Watch Gini Dietrich’s free on-demand webinar today! Gini recommends doing it in a creative and unique way.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Contently - Strategy

JULY 27, 2020

Creative Talent. Do you have the right creative talent at your disposal to create content that’ll truly stand out? Will you build an in-house team, or join the new generation of content marketers scaling with top-flight creative talent to maximize their creative and budget flexibility? Technology.

Content Marketing 145

Content Marketing Marketing Creativity Technology 145

Stern + Associates

AUGUST 13, 2024

Jasper : An AI writing assistant that helps craft high-quality content quickly, ensuring that messaging is both creative and precise. Midjourney : This AI can generate complex art and design elements, saving countless hours in the creative process. Mastery of these tools can set us apart in a crowded market.

Tools 125

Tools Marketing Creativity Analysis 125

Contently - Strategy

NOVEMBER 19, 2020

They hosted the event through BigMarker , a new entry into the webinar world, which is easily the smoothest tool I’ve used. This innovation is less technological and more creative. There was one exception: In April, I attended a Zoom-based gameshow thrown by my creative partner, Shane Snow.

Trends 142

Trends LinkedIn Video B2B 142

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. Here’s an example: “These somewhat obscure stories get great coverage because they’re creative, but can you discount the fact that you have GREAT existing relationships already?”. And then I said something that became the most-tweeted quote from the webinar.

Pitching 128

Pitching Media Relations Examples Creativity 128

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar. 1) Dare to be different. execute them? Talk to Us !

B2B 74

B2B Creativity Film Trade Shows 74

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Did you catch our webinar ran by our European PR experts? Europe: How to get multi-country comms right.

Reputation 133

Reputation Creativity Crisis Employee 133

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But this is a creativity business. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. And I’m here to help with those who would like to join this PR movement. I like completing intellectually stimulating activities at work. Good questions.

How To 148

How To Training Creativity Storytelling 148

Contently - Strategy

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Translating that type of connection into a virtual world requires thoughtful creativity. Storytelling that stands out.

Storytelling 144

Storytelling Video Groups Conference 144

Cision

JULY 20, 2015

Marketing strategy consultant and professional speaker Dorie Clark shared key tips for establishing oneself as a thought leader at her recent webinar. Watch the free on-demand webinar now! Images: Chris Potter , Nick Page (Creative Commons). Want to learn the three ways to make your idea go viral? Look Around You.

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

Cision

OCTOBER 6, 2015

Ian Cleary, founder of RazorSocial , discussed some examples of tools that can help drive bigger results at his recent webinar. With such an informative webinar, many attendees posed questions on the process of content creation. With such an informative webinar, many attendees posed questions on the process of content creation.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Cision

JULY 21, 2015

We recently spoke with renowned social media consultant Jenn Herman before her free Cision webinar and asked her why a brand should get involved and how Instagram’s growth will continue to influence social media strategies in the future. Register for Jenn’s “Build Your Brand With Instagram” webinar today!

Instagram 120

Instagram Brand Branding Social Media 120

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. What is Prowly? Prowly is an all-in-one public relations management platform built for growth-oriented PR professionals. It is currently used by more than 7,000 people in over 70 countries!

Comparison 104

Comparison Software Tools Analytics 104

Cision

JULY 23, 2015

Prior to her webinar , Dorie answered a few of our questions on how to identify a “unique” idea. Today, we take a look at some of the questions webinar attendees were dying to ask before time ran out. Q: You’ve talked about the importance of creating more “white space” in your life to increase creativity.

Web 120

Web Twitter Energy Creativity 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Recently we took part in a webinar sponsored by Meltwater on Using Data to Achieve Efficiency and Accuracy in PR and Communications.

Writing 149

Writing Education Pinterest Creativity 149

Cision

OCTOBER 12, 2015

At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads. View Mari’s full webinar on-demand now! Images: Andreas Ivarsson , Nadia Szopińska , Bill Stilwell ( Creative Commons ).

Facebook 120

Facebook Education Infographics Social Media 120

Cision

AUGUST 3, 2015

At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Watch the free on-demand webinar now! Image: C_osett ( Creative Commons ). Want more strategies for using Instagram?

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Instagram How To Trends Social Media 120