Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. ” Is that a weird freaking quote?

How To 144

How To Creativity Storytelling Writing 144

PRSay

NOVEMBER 8, 2023

14 workshop, a line of students waited to talk with Alex Ebanks. Number one is writing. But we forget how important writing is, whether it’s an email, a press release or a pitch. Bring your creativity to the table. Does it help us with writing? Following her Oct. Have fun with PR. Don’t take it too seriously.

Creativity 78

Creativity Writing Agency Pitching 78

PRSay

MARCH 4, 2024

For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. At the same time, the AP could ask its bureau chiefs in the locations where these stories had taken place to write paragraphs to pair with the images. “So So it was an archive play and a global footprint play,” Anthony said.

Communications 95

Communications Storytelling Writing Community 95

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Make your own path, and stay human.”. Start with the press release. What’s the new news?”

Agency 165

Agency Creativity Brand Branding 165

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach.

Pitching 89

Pitching Comparison Writing Radio 89

Stern + Associates

JANUARY 26, 2023

“Approaching employee attraction and retention as a system helps avoid the race to the bottom, makes a company’s employee value proposition harder to imitate, and helps create a clear narrative that reduces us-versus‐them relationship between managers and their reports,” write the authors. “It

Employee 118

Employee Company Marketing Case Study 118

The Hoyt Organization

SEPTEMBER 21, 2024

Why Traditional PR Tactics Fall Short in Healthcare Traditional PR consisted of regularly writing and distributing press releases to print and broadcast media outlets, building relationships with journalists and editors, and actively seeking newsjacking opportunities to leverage a brand.

Healthcare 89

Healthcare Industry Strategy Case Study 89

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 118

Technology Ethics Tools Creativity 118

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more. Pull a thread.

Conference 80

Conference Reddit Local Course 80

PRSay

APRIL 19, 2019

If that day finished out the way it started, then there’s no way would I be writing you this post. Though it’s a cliché, there is a reason writing down goals makes a difference. If you write it down and block out the time, then you are more likely to do it. Paid training gigs soon followed, then multiplied.

Hotels 132

Hotels Training Viral Pitching 132

Stern + Associates

JULY 10, 2023

While much of this research has centered on flow’s extraordinary impact on motivation, creativity and productivity, his recent work takes this further, exploring lifelong learning and what can be accomplished by harnessing flow at any age. Problem-solving, abstract reasoning, and creativity all spike, as do wisdom and empathy.

Training 48

Training Creativity Groups Strategy 48

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

The Hoffman Agency

MAY 25, 2023

Consider joining a workshop that aligns with your interests or skills (joining any workshops your employer provides is a great place to start). For example, Hoffman has many workshops related to PR tools for its employees. Do something creative. Take regular breaks.

Communications 36

Communications Exercises Creativity Technology 36

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

PRSay

APRIL 25, 2024

Seek out relevant courses, workshops, seminars and webinars. As a creative or technical wunderkind? This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. Never expect your job to teach you everything. Build your network.

Strategy 87

Strategy Brand Branding LinkedIn 87

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103

Wikipedia Writing Video Report 103

Doctor Spin

DECEMBER 10, 2022

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan This is the Reykjavik press release. For now, I’ll settle for this: I asked ChatGPT to write a press release about a fictitious hotel in Reykjavik, Iceland.

Hotels 52

Hotels Travel Resources Writing 52

Buzzstream

JULY 16, 2024

For example, if you are writing about the cities with the best weather and San Diego wins, that is relatively obvious and most likely won’t get much coverage. Using Proprietary Data or Third-Party Survey Data Proprietary data will always be valuable to entice reporters to write a story about your article. Look at social media.

Study 62

Study Pitching How To Data 62

PR 20/20

JULY 11, 2019

Formulaic content (think press releases) can be a massive drain on your time; luckily, in some cases, you can tap into machine-assisted writing for a solution. What : Writing formulaic content is a mundane pain. BONUS: Catch the Content Marketing Workshop on July 16. Find out more about the workshop here.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Use Creative Workshops for Ideation Don’t skimp on brainstorming. Amber and the Verve team have “creativee workshops” or brainstorming sessions to generate ideas, starting broadly and narrowing focus.

Digital PR 62

Digital PR Data SEO Strategy 62

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Solo PR Pro

FEBRUARY 25, 2020

Create a course, start a workshop series, write a book or offer training in an area of expertise. You can also get creative and do something completely different such as become a wholesaler or make and sell your own product. Being a solo PR Pro, does not mean that you are limited to a single income stream.

Course 68

Course System Training Creativity 68

Ishmael's Corner

MAY 31, 2016

One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling.

Storytelling 60

Storytelling Exercises Communications Publicity 60

Karen Freberg

MAY 25, 2019

In just a few weeks, I will be heading to Cannes to attend the Cannes Lions Festival of Creativity for the second time. These are usually two days of workshops, talks, and sessions dedicated to educators on case studies, practices, and lessons they can integrate into their classes. I am still amazed it’s almost here.

Education 50

Education Case Study Meeting Creativity 50

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Host free webinars or workshops on a topic related to your industry. Write a white paper or research report on a topic related to your industry.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me.

Education 107

Education Course Nonprofit Resources 107

Waxing UnLyrical

OCTOBER 28, 2015

But while stories can work magic for corporate communicators, writing a good story isn’t easy. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. Have you hit a wall in your writing?

Storytelling 40

Storytelling Resources Writing Corporate 40

PR 20/20

JUNE 18, 2019

Take time to understand the potential for AI and how it can supplement your work, truly freeing you to focus on the things that marketers should care about: empathy, creativity, strategy. They write better content that ranks higher in far less time than others in their market.

Marketing 53

Marketing Conference Technology Interviews 53

Waxing UnLyrical

SEPTEMBER 21, 2015

I’m excited – this is my first time keynoting at #PRAXIS2015 , as well as teaching multiple workshops around India and the UK. ” I cover the most frequently asked questions in my social PR strategy workshops in this WUL goodie. ” 2. ON BOARD – How To Use Board Games to Build Corporate Skills.

Travel 40

Travel Content Marketing Writing Corporate 40

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. We invited Cleveland HubSpot users to join forces and collaborate during an interactive workshop led by Paul Roetzer ( @paulroetzer ). How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. They have a strong writing track [and] lots of sessions that #PR folks would find valuable.”. Who doesn’t want that? Yep, that one!).

Conference 58

Conference Content Marketing Community Education 58

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come.

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. After all this work has been done, you can start writing a strategy with tactics which will be sure to advance your brand or initiative. She believes in the “Three C’s” in all life endeavors … Creativity, Collaboration, Communication.” So they both got it!

Strategy 90

Strategy Analysis Small Business Measurement 90

Cision

JANUARY 13, 2017

I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. To stay ahead of the curve, I make sure that I don’t fall into a meaningless routine, as imagination, creativity and vision are essential for creating new levels of success.

Local 120

Local Radio Community Tools 120

Bad Pitch Blog

AUGUST 17, 2010

t ton of money tied up in the distribution of press releases --from the agencies writing them and the blogs, conferences, workshops, e-books and teleseminars offering tips on how to write better press releases to the wire services and media databases helping to push them out (more than 2,000 each day on average I''m told).

Conference 75

Conference Writing Social Media Industry 75

Waxing UnLyrical

MAY 23, 2019

Make it interesting and fun, and use your best content writing strategies to keep them engaged. Write them REAL thank you notes. Write/produce a video about a volunteer or group of volunteers in a newsletter or in social media. She believes in the “Three C’s” in all life endeavors … Creativity, Collaboration, Communication.”

Communications 66

Communications Nonprofit Training Community 66

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78