Melissa Agnes

FEBRUARY 24, 2014

It’s all about high stakes performance and that’s where similarities between the world of the top athlete and the crisis communicator run parallel. I have been supporting the communications goals of many of our Olympic athletes since the Salt Lake games in 2002. Can you do the same thing after a training exercise?

Communications 236

Communications Crisis Communications Crisis Exercises 236

5W PR

MARCH 5, 2025

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. This guide examines proven approaches for managing AdTech crises, drawing from real cases and expert insights.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives. Invite diverse feedback and open communication. Spark new ideas.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

5W PR

MARCH 18, 2025

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Melissa Agnes

FEBRUARY 8, 2015

Crisis simulations are an amazing way to test your crisis plan and strengthen your team’s crisis communication skills. I’ve been conducting crisis simulations for a few years now and the results that they bring to my clients never cease to amaze me. ”; “what should I test?

Crisis 165

Crisis Exercises How To Crisis Management 165

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. Risk 3: A lack of bandwidth can leave you without a crisis communication home base. Who should be involved in this exercise?

Crisis 203

Crisis How To Exercises System 203

Cision

AUGUST 30, 2016

Heck, bust this thing out and use it as a team-building exercise. Crisis Comms Webinar Today: Want to learn more about crisis communications planning? ET today for the webinar Managing Communication Challenges. One day this will not be a drill. Share it! . Join Cision and CommPRO at 1 p.m.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. That was a challenge for me as a professor. What should you expect to see in this book?

Social Media 150

Social Media Exercises Media Resources 150

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Melissa Agnes

OCTOBER 13, 2014

.’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise. Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today. The simulation is only one part of the exercise.

Crisis Management 100

Crisis Management Crisis Exercises Crisis Communications 100

Cision

APRIL 13, 2015

Now they’re going to think about diet, exercise and all the things you’ve been talking about. Be credible” is the public health crisis communicator’s mantra. If you recall the avian flu concerns in the mid-2000s, and the H1N1 scare in 2009, you saw the crisis communication model in action.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Planning the Drill Start with detailed objectives for each exercise. Document expected outcomes and establish clear evaluation criteria.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

FEBRUARY 15, 2015

We discuss what worked and why, how they strategized their content (from their frequency of posting, to chosen file formats and more), the benefits that came out of this proactive endeavour and the biggest takeaways for your organization’s crisis communications. The benefits that came of their proactive crisis communications.

Crisis Communications 100

Crisis Communications Crisis Crisis Management Exercises 100

5W PR

MARCH 17, 2025

Regular testing of detection capabilities through red team exercises validates your early warning system’s effectiveness. Consider implementing a security scoring system that combines multiple risk factors. This helps prioritize responses and allocate resources effectively. million compared to slower responses.

Crisis 78

Crisis System Analytics Analysis 78

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. This month, we asked our panel of solo PR pros to share how they deal with a client crisis. Joe Culotta, What's Up Communications. Read on for their helpful tips.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Reputation Us

MARCH 17, 2025

However, the process of risk management entailing crisis communication exercises can minimise threats like cyber reputational damage. Risk management continuously catapults them back on the margin of reaction to emerging threats and market changes.

Enterprise 78

Enterprise Reputation Financial Crisis 78

Prakkypedia

JULY 8, 2014

Is there a crisis communications plan? What happens during a crisis? Who is notified; who monitors community and media responses; who helps to guide your organisation’s response? Who do you communicate with and how? Related reading: Social media’s part in your crisis communications plan.

Corporate 107

Corporate Communications Policies Crisis Communications 107

Melissa Agnes

AUGUST 29, 2016

The right crisis preparedness program will prompt you to think through the most high-risk crisis scenarios that pertain to your organization, prevent the preventable and plan for the unpreventable. For example: Defining the difference between an issue and a crisis will help mitigate the potential overreaction to an incident.

Crisis 154

Crisis Crisis Management Crisis Communications Training 154

Melissa Agnes

MARCH 6, 2018

For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum? Has your organization identified its most likely high-risk, high-impact issue and crisis scenarios? Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. Risk 3: A lack of bandwidth can leave you without a crisis communication home base. Who should be involved in this exercise?

Crisis 100

Crisis How To Crisis Management Exercises 100

Reputation Us

JUNE 23, 2019

” We partner with companies across many industries to develop comprehensive crisis communication plans, train executives and key staff to communicate effectively before, during and after a crisis. Our core crisis preparation services include: CRISIS COMMUNICATION PLAN.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Presspage

MAY 6, 2017

In the last session we came together and discussed the issues that came up that needed to be solved, so we could address those in advance of an actual campus emergency” In addition to simulation exercises across the crisis response team, the PR team also formalized their own internal processes in preparation for crises.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Solo PR Pro

NOVEMBER 10, 2020

Here are some questions you can ask to help understand whether what your pro is doing makes sense and will support your goals: How does this tactic (messaging exercise, award submission, internal communications audit, media pitch, submitted article, news release, other) connect to our business goals? instead of another tactic?

Communications 98

Communications Comparison Exercises Interviews 98

PRSay

MARCH 23, 2018

Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. Before you obtain help, get to know qualified crisis advisers: outside legal counsel, crisis communications experts, and specialists such as forensic accountants and cyber experts.

Corporate 109

Corporate Communications Crisis Management Crisis 109

Barokas

MAY 31, 2018

In the age of nearly constant public relations nightmares (we’re looking at you, Facebook ), any PR person worth their salt knows the value of a good crisis communications plan. To be clear, the client knew all along that this was an exercise – otherwise, we would have had some explaining to do. Credit: WiffleGif.

Crisis 74

Crisis Exercises Employee Crisis Communications 74

The Hoyt Organization

SEPTEMBER 18, 2023

Some simple ways to take care of yourself include one or a combination of the following: Doing mindfulness Yoga Meditating Exercise Another way to ensure you’re at your best is by staying in the loop. We can help you create a plan that includes crisis communications and digital and social media strategies to help you combat tough times.

Employee 94

Employee Leadership Exercises Crisis Communications 94

Burrelles Fresh Ideas

JANUARY 16, 2024

While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process. Instead of deflecting blame, authentic crisis communication acknowledges the organization’s role. Selecting influencers aligned with brand values is crucial for fostering effective partnerships.

Crisis 85

Crisis Airlines Social Media Crisis Communications 85

PR in High Definition

MARCH 27, 2024

Never neglect crisis communications Bridging internal gaps is crucial, but the driving force behind a lot of the session was the need for a crisis comms plan. Crisis comms is not a box ticking exercise, and a plan should not sit on a shelf gathering dust. Living and breathing the plan.

Crisis 71

Crisis Internal International Crisis Communications 71

Reputation Us

JANUARY 4, 2016

Meanwhile, “Healthcare executives must consider another potent, and often more far-reaching risk of suffering a mega-breach,” explains Casey Boggs, president of LT Public Relations, a communications firm that specializes in healthcare, legal and crisis communications.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Cision

JUNE 29, 2015

Having a likeable brand can help you avoid crisis. Want more crisis communication tips? ” He says that compassionate thoughts and compassionate acts aren’t necessarily correlative. Click here now! Ask for advice. Self-disclosure. “It is the unspoken ethic of all magicians to not reveal their secrets.”

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

MAY 17, 2018

As we did a mock exercise replicating a TV interview, each of us took the approach that felt most comfortable or that we thought would be most effective. Post-exercise feedback: “That sounded sterile and unconvincing.”. Although I had rarely used the “germs don’t have passports” line myself, that day it seemed attractive.

Exercises 88

Exercises Interviews Groups Video 88

PR in High Definition

JULY 22, 2019

Then, of course, there’s the crisis communications element. In a hypothetical example of a doctored video depicting racist abuse by a customer service representative in a big brand’s shop, it will be the responsibility of the PR team to communicate that the incident did not occur and is instead a deepfake.

Media 74

Media Viral Video Newspapers 74

Doctor Spin

APRIL 25, 2023

Managing a crisis communication situation with empathy. As a daily exercise, put yourself in someone else’s shoes and imagine their thoughts, feelings, and experiences. Here are seven real-life situations where the Theory of Mind can make a difference: Crafting a press release that resonates with journalists.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

PR in High Definition

JANUARY 23, 2020

To join you in developing a crisis communication handbook should a crisis arise – show them their role in the process. With all this insight and understanding, the communication strategy you create for 2020 is more likely to serve the whole organisation.

Reputation 48

Reputation Handbook Exercises Groups 48