PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives. Invite diverse feedback and open communication. Spark new ideas.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Cision

AUGUST 30, 2016

How many international organizations were prepared for #Brexit and its impact on their business? Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. This isn’t the Communications Only Club. Share it! .

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

5W PR

MARCH 17, 2025

Regular vulnerability assessments should scan both internal and external-facing assets. Communication Strategy: Building Trust Through Transparency Clear communication protocols are essential before, during, and after security events. Schedule these at least quarterly, with more frequent checks for critical systems.

Crisis 78

Crisis System Analytics Analysis 78

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. According to a 2022 PwC Crisis Survey, 95% of business leaders expect to face a crisis in the future, yet only 49% have a crisis response plan in place.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Melissa Agnes

OCTOBER 13, 2014

.’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise. Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today. The simulation is only one part of the exercise.

Crisis Management 100

Crisis Management Crisis Exercises Crisis Communications 100

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Prakkypedia

JULY 8, 2014

If you’re a communications professional, you know the value of a documented strategy which outlines your business objectives, your target audiences and your key messages. Don’t forget internal audiences – staff, volunteers and so on). Is there a crisis communications plan? What happens during a crisis?

Corporate 107

Corporate Communications Crisis Communications Policies 107

Melissa Agnes

AUGUST 29, 2016

The right crisis preparedness program will prompt you to think through the most high-risk crisis scenarios that pertain to your organization, prevent the preventable and plan for the unpreventable. For example: Defining the difference between an issue and a crisis will help mitigate the potential overreaction to an incident.

Crisis 154

Crisis Crisis Management Crisis Communications Training 154

Presspage

MAY 6, 2017

In the last session we came together and discussed the issues that came up that needed to be solved, so we could address those in advance of an actual campus emergency” In addition to simulation exercises across the crisis response team, the PR team also formalized their own internal processes in preparation for crises.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Solo PR Pro

NOVEMBER 10, 2020

Here are some questions you can ask to help understand whether what your pro is doing makes sense and will support your goals: How does this tactic (messaging exercise, award submission, internal communications audit, media pitch, submitted article, news release, other) connect to our business goals? instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

PR in High Definition

MARCH 27, 2024

It’s going to be difficult to embed cybersecurity across a business if there’s a lack of internal comms, and absolutely zero external comms plans in place. Bridging the internal comms gap Improving comms in cybersecurity starts internally, by bridging the comms gap. Living and breathing the plan. The bottom line?

Crisis 71

Crisis Internal International Crisis Communications 71

Reputation Us

JANUARY 4, 2016

Then they sent a single disguised email message that tricked the recipient into divulging credentials that allowed the attackers to connect to the internal network. Advance preparation and understanding can help your hospital manage a crisis. Strategy #2: Have a Crisis Communications Plan that Includes Social Media.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process.

Crisis 85

Crisis Airlines Social Media Crisis Communications 85

Waxing UnLyrical

MAY 17, 2018

We wanted to convince them to approve the funding for such international efforts rather than saying “why does a sick child in Afghanistan pose a threat to me or my constituents?”. As we did a mock exercise replicating a TV interview, each of us took the approach that felt most comfortable or that we thought would be most effective.

Exercises 88

Exercises Interviews Groups Video 88

PR in High Definition

JULY 22, 2019

Then, of course, there’s the crisis communications element. In a hypothetical example of a doctored video depicting racist abuse by a customer service representative in a big brand’s shop, it will be the responsibility of the PR team to communicate that the incident did not occur and is instead a deepfake.

Media 74

Media Viral Video Newspapers 74

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63

Prohibition

JANUARY 7, 2022

You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management? The first rule of crisis communication is to acknowledge the problem as quickly as possible. The plan should also include internal and external stakeholders.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 13, 2021

This is a fundamental part of a successful response, this component includes six important tasks, which are as follows: planning and organising; crisis training ; equipping; exercising; reviewing and improving. Setup a crisis communication team. The next step is to set up a crisis communication team.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

FEBRUARY 3, 2012

cause that Allison Fine created, set up and then invited me to join her Pinterest board of the same name , as an exercise in “Pinactivism.” It makes me sad that they are probably feeling really upset right now, and fighting their own internal battles because of the ham-handed way this issue has been managed.

Policies 111

Policies Nonprofit Crisis Communications Financial 111

Melissa Agnes

MARCH 28, 2016

The wonderful people over at MVPD seek to find opportunities every single day to connect with their community (i.e.: As Captain Chris Hsiung explained in this podcast , a couple years ago MVPD experienced an internal crisis that could have very quickly and very easily destroyed the trust of their community within the police department.

Crisis Management 100

Crisis Management Crisis Viral Community 100