Prowly

JANUARY 29, 2025

Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. Let's help you choose from the top crisis management tools available. What features are essential in handling crisis communication?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

PRSay

APRIL 2, 2020

Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. You should be extremely selective and strategic with who and what you pitch. Communicators can also be the “helpers” to the media right now.

Skype 206

Skype How To Crisis Pitching 206

5W PR

NOVEMBER 12, 2024

PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product.  Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust. PR can facilitate partnerships, arrange joint ventures, and coordinate cross-promotional activities. 

Product Launch 78

Product Launch B2B Industry Case Study 78

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence.

Media Relations 196

Media Relations Trends Media Newspapers 196

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

Landis PR

JANUARY 28, 2025

Tip: Pitch timely, newsworthy stories about your organization, such as innovations, awards, or patient success stories, to relevant media outlets. Tailor pitches to align with journalists beats and interests. Earned media placements in reputable outlets can significantly boost your visibility and credibility.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications There were some serious PR blunders in 2020. Relationship building takes time.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

JANUARY 26, 2025

This precision targeting increases pickup rates by ensuring pitches reach journalists most likely to cover the story. These capabilities allow PR teams to respond quickly and measure the effectiveness of their crisis communication efforts. The technology also helps PR teams build stronger media relationships.

Publicity 78

Publicity System Crisis Management Analysis 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Nonexistent or outdated crisis communications planning. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.

Company 203

Company Case Study Trends Crisis Management 203

Sword and the Script

DECEMBER 23, 2014

I read it of course and as it turns out it’s a blatant sales pitch for his two companies in portfolio: You probably know that I don’t make stock recommendations. Financier, PR man, crisis manager – and pitch man – this guy can do it all. PR crisis communications leadership PR strategy warren buffett'

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

PRSay

JANUARY 14, 2022

Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Trolls will find you. Bad things are possible.

Communications 165

Communications Trends Nonprofit Radio 165

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches.

Reddit 183

Reddit Software B2B Technology 183

Cision

OCTOBER 30, 2017

This gives you the opportunity to launch your crisis communications plan if necessary. Don’t put all your efforts in pitching and getting media placement to waste by simply throwing your hands up rather than dealing with measuring results. Another reason to shift your thinking?

Measurement 215

Measurement Media System Tools 215

5W PR

SEPTEMBER 9, 2021

As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Which resources will help you address the challenges that you have?

Resources 195

Resources Technology Data Measurement 195

Sword and the Script

OCTOBER 25, 2022

Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”. We are in a constant state of alert, waiting to see if it’s ok to run our campaigns or manage the latest work/US/world crisis.”. Those who said communications work has “changed moderately,” wrote: 63.

Communications 149

Communications Crisis International Internal 149

Sword and the Script

DECEMBER 26, 2017

12) Emotion in crisis communications works. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. . 61% of reporters prefer pitches in the morning, 30% in the afternoon, and 9% in the evening. Brands in Politics ). Marketing without Authority ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

5W PR

JUNE 11, 2024

PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists. Besides story pitching, PR also prepares AI researchers and developers for media interactions by providing media training. Shaping media coverage Media outlets hold a significant sway over public opinion.

Privacy 78

Privacy Media Transportation Crisis Communications 78

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. How about you? Need ideas?

Pitching 52

Pitching Radio Training Media Training 52

PRSay

JUNE 28, 2021

Pitch yourself as an expert. Patrick Bartosch is founder and president of Waypoints Communications , a consultancy focused on thought leadership, content strategy and crisis communications. Post the news on LinkedIn. If there is a need for your services, then someone will contact you. Think internationally.

LinkedIn 174

LinkedIn Crisis Agency Corporate 174

Prowly

FEBRUARY 25, 2025

No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more. Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage.

Tools 104

Tools Software Enterprise Crisis Management 104

5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Shift Communications

FEBRUARY 25, 2019

However, when times are busy, many may opt to send a blanket pitch to all their contacts in the hopes that someone bites. We are in an age where our industry is changing rapidly, so it’s more important than ever to take advantage of our modern technology to send customized, targeted and relevant pitches to our media contacts.

Travel 140

Travel Crisis Pitching System 140

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Cision

JUNE 19, 2015

Give the elevator pitch, check the person’s interest and then tell the full version. I know that people read my posts because after I wrote Pitch Perfect: Dusting Off After a Dust Up , my friends and co-workers wasted no time reminding me of all the spectacular failures that didn’t make their way into that piece.

Insurance 120

Insurance Insurance Interviews Crisis 120

Solo PR Pro

JANUARY 18, 2022

She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. Before she knew it, Shirley was reading every piece of fan mail and viewer correspondence that came in and pitching producers based on the stories and questions people submitted.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Solo PR Pro

NOVEMBER 10, 2020

If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic? How can I help you achieve our goals? to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis.

Conference 202

Conference Training Small Business Leadership 202

Bad Pitch Blog

DECEMBER 30, 2006

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. 4) BPB: What are some of the big problems you see that get PR people singled out by media and blogs like the Bad Pitch blog? Just finished reading Peter Shankman’s book, Can We Do That?!

Pitching 40

Pitching Small Business Insurance Insurance 40

Sword and the Script

MAY 17, 2016

Several years ago, I was pitching a story to a reporter that I thought was tailored, timely and a good fit for both the journalist and publication. So after several attempts, I re-worked my pitch into a blog post and published it on the company blog. According to the survey, the top ways reporters find sources and stories are: 1.

Survey 73

Survey Report Content Marketing Pitching 73

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 104

Marketing SEO Writing Engineering 104

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. It’s been an eye-opening experience.

Company 115

Company Survey Pitching Report 115

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020.

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Presspage

AUGUST 5, 2024

In fact, 64% of journalists emphasised the importance of establishing a personal connection with PR professionals before pitching a story. The same goes for providing information during a crisis. You should do the bulk of the heavy lifting in preparation for a potential crisis.

Crisis 78

Crisis Reputation How To Media 78

Presspage

AUGUST 5, 2024

In fact, 64% of journalists emphasised the importance of establishing a personal connection with PR professionals before pitching a story. The same goes for providing information during a crisis. You should do the bulk of the heavy lifting in preparation for a potential crisis.

Crisis 78

Crisis Reputation How To Media 78