Melissa Agnes

MARCH 12, 2014

Which leads us to ask: What kind of training do THEY have? It’s no longer sufficient to simply rely on the professionals to defend your reputation. Speed is the name of the game and your reputation can get mortally wounded in mere minutes. And it can really boost your reputation. They live it every day.

Report 243

Report Crisis Communications Crisis Management Crisis 243

5W PR

MARCH 31, 2025

According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation damage. This includes regular training, clear policies, and recognition of compliance achievements.

Guidelines 78

Guidelines Crisis Communications Healthcare Policies 78

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships.

Communications 78

Communications Crisis Communications Crisis System 78

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. Building a Strong Brand Foundation Trust, credibility, and a positive reputation form the bedrock of a successful hospitality brand.

Hotels 88

Hotels Branding Brand Crisis Management 88

Melissa Agnes

MAY 26, 2014

We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. Some people do it right in a crisis. When they do, it pays dividends and their reputation is enhanced. So, let’s look at what to avoid when confronted with a crisis. By Patrice Cloutier.

Crisis 264

Crisis Crisis Communications Film Training 264

Melissa Agnes

JUNE 4, 2014

So what can hospitals do to protect their patients and their own reputation from this and similar crises? What types of incidents put your patients in harms way and threaten your reputation? What types of negative situations could occur that your organization is responsible for managing and communicating throughout?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

5W PR

OCTOBER 14, 2024

Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity. A well-prepared PR team develops crisis communication plans, responds to media inquiries, and restores public trust.

B2B 78

B2B Company Publicity Media Training 78

5W PR

MARCH 5, 2025

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. Leading AdTech companies maintain detailed response protocols, establish clear chains of command, and regularly test their crisis procedures.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Designate a crisis communication team to handle media inquiries and public statements.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

PRSay

NOVEMBER 27, 2023

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” ” Beforehand, Agrait talked with PRsay about crisis management. When you are in a crisis, that’s not the time to prepare for a crisis.

Crisis Communications 127

Crisis Communications Crisis Communications Crisis Management 127

Prowly

JANUARY 29, 2025

Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. Let's help you choose from the top crisis management tools available. What features are essential in handling crisis communication?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Ignoring or downplaying a crisis can worsen public perception and erode trust further.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

JANUARY 18, 2025

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell. In a crisis, time is of the essence.

Crisis 78

Crisis Branding Brand How To 78

5W PR

FEBRUARY 8, 2025

The stakes are particularly high – a single cultural misstep can damage brand reputation and trust that took years to build. Managing Cultural Crisis Communications When cultural missteps occur, swift and culturally appropriate response is critical. L’Oral’s multicultural marketing academy serves as a model.

Local 78

Local Training Data Consumer 78

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. Assess the Crisis Situation.

Twitter 212

Twitter Crisis Communications Crisis System 212

5W PR

JANUARY 20, 2025

These platforms continuously scan news outlets, social media platforms, and online forums, alerting PR teams to emerging situations that could affect their organization’s reputation. During crisis situations , these monitoring systems become invaluable tools for tracking the spread of information and public reaction.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

NOVEMBER 12, 2024

Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach. Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust. Organize events or workshops that bring customers together and foster a sense of community. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. About 25% of the communications executives surveyed have MBAs.

Trends 199

Trends Corporate Employee Analysis 199

Onclusive

NOVEMBER 8, 2023

Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

NOVEMBER 9, 2021

When planning for 2022, leaders must develop or refresh both business continuity and crisis communication plans. Start by identifying key risks and high-potential crisis scenarios for your business. The plan should include a leader and cross-functional team responsible for initial response and communication strategy.

Crisis 196

Crisis Crisis Communications Crisis Management Training 196

Melissa Agnes

AUGUST 27, 2014

How social media impacts your reputation. How to implement these policies and train your staff. How to leverage social media to communicate in a crisis. We will examine industry-specific case studies where social media, either was or could have been used to manage a crisis, and how. A few words from Melissa Agnes.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Stuart Bruce

JULY 15, 2014

He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few. He might have a point if you simply look at how social media can be used for consumer marketing or customer service.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Media Training 195

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Their digital reputation management team uses AI-powered monitoring to detect emerging narratives, allowing them to address concerns within hours rather than days. Recent data shows that 63% of U.S.

Branding 78

Branding Brand Viral Training 78

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication?

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Cision

JUNE 24, 2015

You invest mountains of work in building your brand and your reputation by establishing relationships with your consumers, but with one scathing Facebook post or tweet, all of that work can be for nothing. Don’t risk your reputation. Our latest tip sheet is your “ 8-Step Guide to Social Media Crisis Communication.”

Social Media 120

Social Media Communications Crisis Communications Crisis 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some CEOs and others in leadership positions shun the idea of media training. Nonexistent or outdated crisis communications planning. It’s important to have a basic communications plan in case of an event that can impact reputation in a negative way. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buchanan PR

MARCH 11, 2025

From storytelling and media strategy to reputation management, women have long been at the forefront of the communications field. Judy Smith A trailblazer in crisis communications, Judy Smith is the inspiration behind the hit TV show Scandal. While journalism was once a male-dominated industry, pioneers like Ida B.

Journalism 55

Journalism Publicity Communications Public Affairs 55

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition.

SEO 104

SEO Analytics Tools Google 104

Presspage

DECEMBER 20, 2024

Not only does this safeguard your organization from potential pitfalls, but it also strengthens your reputation. Social listening Social listening is your secret weapon for understanding public sentiment and maintaining a strong reputation. To achieve this, assemble a trained team thats ready to communicate across various channels.

Reputation 78

Reputation Crisis Trends Customer Service 78