5W PR

APRIL 5, 2025

Timely Response Speed matters in crisis communication. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

JANUARY 20, 2025

These systems analyze vast amounts of online conversations, media coverage, and social interactions in real-time, giving PR professionals immediate feedback on campaign performance. AI systems can now track message penetration, audience engagement patterns, and the spread of information across different networks.

Analytics 146

Analytics Strategy System Ethics 146

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

5W PR

MARCH 28, 2025

A study by PwC revealed that companies who respond within the first hour of a crisis breaking see 30% less reputation damage than those who wait longer. This requires having response systems ready before problems occur. Leveraging Technology for Crisis Management Modern crisis management demands technological support.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships.

Communications 78

Communications Crisis Communications Crisis System 78

Melissa Agnes

OCTOBER 1, 2014

Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd. A look at CDC’s crisis communication in the initial hours of the U.S. Take a look: Read: Emory’s Excellent Crisis Communication on Facebook. Their communications are easy to find, informative and reassuring. Ebola announcement.

Crisis Communications 113

Crisis Communications Crisis Communications Travel 113

5W PR

MARCH 5, 2025

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. This guide examines proven approaches for managing AdTech crises, drawing from real cases and expert insights.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. The company’s swift action to recall 31 million bottles of Tylenol and their transparent communication with the public set a standard for corporate responsibility that still guides crisis response today.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Prowly

JANUARY 29, 2025

What features are essential in handling crisis communication? Key info on the best crisis management tools: prices, pros and cons Benefits of using crisis management tools How to choose crisis management software for your team? Level up your PR crisis management game with Prowly. Try today: 7 days free.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

PRSay

NOVEMBER 23, 2022

When Elon Musk bought Twitter in late October, he said the social media platform’s blue check marks that verified high-profile accounts had created a caste system of “lords and peasants.” Instead, his “Twitter Blue” feature would let any user who pays $7.99 a month obtain that once-coveted blue check mark, with any screen name they wished.

Crisis Communications 144

Crisis Communications Crisis Communications Government 144

5W PR

MARCH 31, 2025

Crisis Management and Compliance When compliance issues arise, PR teams must be prepared to respond quickly and appropriately. A well-prepared crisis communication plan should outline specific procedures for addressing compliance-related incidents while maintaining regulatory adherence.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

5W PR

APRIL 21, 2025

Building a Crisis-Ready Organization The first step in effective crisis management starts long before any incident occurs. Organizations must establish robust monitoring systems and response protocols. Create a system for translating technical details into clear public communications.

Crisis Management 78

Crisis Management Crisis Leadership Healthcare 78

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. Assess the Crisis Situation.

Twitter 212

Twitter Crisis Communications Crisis System 212

5W PR

JUNE 25, 2021

Recently, the social giant Facebook announced that it would start testing ads inside its virtual reality system Oculus Quest. The post Crisis Communications and Public Backlash appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Crisis Communications 88

Crisis Communications Crisis Publicity Communications 88

Melissa Agnes

AUGUST 8, 2014

Making The Case for Excluding Jargon From Crisis Communication. Teaching Crisis Communication: Embracing the Research to Practice Model. This week’s episode of The Crisis Intelligence Podcast. Crisis Management Tactic: Updates on Updates – by @bernsteincrisis. Listen here!

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

Melissa Agnes

AUGUST 15, 2014

The Role of The Social CEO in Your Crisis Communications. Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media. A Look At Academic Research on Crisis Communication From #AEJMC14. This week’s episode of The Crisis Intelligence Podcast. The social intelligence conundrum.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

Melissa Agnes

JANUARY 18, 2017

If it’s a case of the latter – which, trust me, is not uncommon – then you have a gap within your crisis communication capabilities that you should be focusing on bridging. Fool-proof this system, in the event that systems are down. In other words, ensure there’s a backup system in place.

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100

5W PR

JANUARY 26, 2025

The integration of AI into PR workflows has moved beyond simple automation – these systems now function as intelligent partners that strengthen decision-making and campaign performance. These systems analyze successful content patterns and apply those insights to generate compelling copy aligned with brand voice and objectives.

Publicity 78

Publicity System Crisis Management Analysis 78

5W PR

FEBRUARY 22, 2025

Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies. PR teams develop comprehensive crisis communication plans that enable quick, effective responses to challenges.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

JANUARY 24, 2025

Successful crisis management requires preparation, monitoring, and swift action. PR teams need established response protocols and clear communication channels. PR professionals must stay ahead of platform changes, emerging technologies, and shifting user behaviors.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

MARCH 18, 2025

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. But hackers may not only be after your credit card systems. What about your email system? Who does your company newsletter get distributed to?

Crisis 203

Crisis How To Exercises Crisis Communications 203

Cision

OCTOBER 30, 2017

And so we continue to use legacy systems that no longer serve. Measuring a tweet, a review, or a media mention has stumped many a PR pro, and so we often resorted to the system we knew best. While, yes, it’s comfortable to continue to use the metric systems we’re familiar with, they actually can do more harm than good.

Measurement 215

Measurement Media System Tools 215

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Contact us today.

Crisis Communications 66

Crisis Communications Healthcare Crisis Communications 66

5W PR

MARCH 17, 2025

The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise. Start by implementing continuous monitoring across all critical systems and assets. Start by establishing baseline metrics for normal system behavior.

Crisis 78

Crisis System Analytics Analysis 78

5W PR

FEBRUARY 3, 2025

Stakeholder Mapping : Identify and prioritize key stakeholder groups, understanding their specific concerns and communication preferences. Digital Asset Management : Maintain updated crisis communication materials, including dark sites that can be activated if needed.

Reputation 78

Reputation Branding Brand Crisis 78

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? Why is crisis communication important?

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Presspage

MARCH 10, 2021

Snow, sleet, wind, and freezing temperatures that lasted up to 10 days caused severe disruptions to the rail and transportation systems and most short and Intercity trains had to be canceled, including those to and from Germany. Learn how the PressPage suite of PR tools can help you prepare and respond to any situation.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

Snow, sleet, wind, and freezing temperatures that lasted up to 10 days caused severe disruptions to the rail and transportation systems and most short and Intercity trains had to be canceled, including those to and from Germany. Learn how the PressPage suite of PR tools can help you prepare and respond to any situation.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Prowly

FEBRUARY 20, 2025

Crisis communication plan Statistically, crises are not that likely to happen to your brand. Having a crisis plan in your communication strategy format ensures that you're prepared for the worst, even if it never comes. Here are some good PR crisis management examples you can learn from. shipping delays).

Writing 104

Writing Communications How To Internal 104

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Recommended read: Your Guide for Data Breach Crisis Communication.

Crisis 157

Crisis Data Strategy Banking 157

Shift Communications

OCTOBER 29, 2014

Netflix is doing just that, preparing for the worst by intentionally “breaking” its systems for the purpose of exposing weakness and giving its engineers practice and experience in fixing them. The post Bring Chaos Into the Workplace appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Crisis Communications 125

Crisis Communications Engineering Crisis System 125

5W PR

APRIL 3, 2025

The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation. Stakeholder Engagement and Trust Building Strong stakeholder relationships act as an early warning system for emerging issues. Regular, honest dialogue helps organizations understand concerns and expectations.

Ethics 78

Ethics Leadership Crisis Training 78

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Branding Brand 186

Deirdre Breakenridge

MAY 23, 2017

Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. You might have a special area of expertise, say, using Instagram, while someone else you know is excellent at crisis communications. Interview each other or trade posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

FEBRUARY 11, 2025

Leading companies implement comprehensive monitoring systems that combine social listening tools with human analysis. These systems track mentions across platforms, analyzing sentiment shifts and flagging potential issues before they spiral. Building a Proactive Defense Strategy Smart brands don’t wait for crises to hit.

Branding 78

Branding Brand Viral Training 78