Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? You have more than 25 years of experience in the marketing industry.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prowly

APRIL 10, 2025

The dynamics of social media reputation management Everything in the digital world is happening now. A single incident can go viral and damage your brand image significantly. And as you may assume, it went viral, sparking widespread outrage and damage to their social media reputation and overall brand image.

Social Media 104

Social Media Reputation How To Media 104

Melissa Agnes

OCTOBER 30, 2018

Here’s a sampling of what these questions were: “Is crisis management different from industry to industry?” ” “What is the best way to manage controversial issues that spark heated emotion within a subset group of stakeholders?”

Government 56

Government Crisis Crisis Management Privacy 56

Melissa Agnes

NOVEMBER 10, 2014

Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Risk 3: A lack of bandwidth can leave you without a crisis communication home base. Crisis Preparedness' Customer service.

Crisis 203

Crisis How To Exercises Crisis Communications 203

PRSay

OCTOBER 5, 2021

It has been amazing to watch the transformation of the industry over that time. A facts-first approach to crisis management. Thomas Brooks also asked how Herdener and Amazon’s communications team manages a crisis or potentially challenging news cycles. 4 — the first day of ICON 2021. “It

Employee 217

Employee Leadership Crisis Management Viral 217

Prowly

FEBRUARY 18, 2025

But only if you've been in the industry for 10 minutes. For example: Increasing brand awareness Improving brand reputation Driving new sales Fixing an escalating PR crisis Source One great example is the 2014 ALS Ice Bucket Challenge, which managed to raise over $220 million for the cause, raising both awareness and funds. #2

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

Interviews 193

Interviews How To Media Viral 193

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. By following these guidelines, you can create impactful case studies that showcase your expertise, attract new clients, and solidify your reputation in the industry.

Case Study 130

Case Study Study Writing How To 130

Melissa Agnes

FEBRUARY 3, 2015

You wanna know what real crisis communication pros do? They understand that crisis prevention is the best form of crisis management. Never knowing if something is going to go viral against you in a negative way… but wait! Here, you should have two categories: preventable risk and unpreventable risk.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Critical Mention

SEPTEMBER 24, 2020

Here are four examples of earned media that have had a huge impact on different industries and movements this year. As the cases continued to rise, mentions of bicycles across many forms of media skyrocketed, and the bike industry saw product demand nearly double since the year prior. Hamilton, Twitter Watch Party. SCHEDULE A DEMO.

Examples 130

Examples Transportation Media Tourism 130

Cision

MARCH 1, 2016

What I want to do in this post is to look at some best practices around identifying and working through a PR crisis, relying on journal articles where possible to help substantiate points. Identifying a PR crisis. Of course digital media adds an unprecedented speed to a crisis that must be accounted for. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

APRIL 25, 2017

But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. Other companies, both within and outside of the airline industry, should take note. This is how it’s done.

Airlines 136

Airlines Crisis Viral Reputation 136

Melissa Agnes

NOVEMBER 10, 2014

Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Risk 3: A lack of bandwidth can leave you without a crisis communication home base. Manufacturing / Production. Operations.

Crisis 100

Crisis How To Crisis Management Exercises 100

Cision

AUGUST 31, 2015

provided attendees with insightful lessons from major industry leaders, including Mark Schaefer , Maddie Grant , Jamie Notter , Jodi Gersh , Jen Nycz-Conner and Andy Gilman. Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Waxing UnLyrical

MARCH 13, 2013

Like many of my peers, speaking at industry events and conferences is a growing part of my business. Here’s how it’s billed: Social media in a crisis. Three globally-known experts examine the fundamentals of social media crisis management. Can you prepare for a possible viral social media disaster?

Conference 105

Conference Social Media Crisis Crisis Management 105

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world.

Crisis 74

Crisis Airlines Viral Corporate 74

NewsWhip

NOVEMBER 22, 2023

Perfect for : Comms professionals, brand managers, and anyone who needs to stay on top of hot topics and industry trends. Perfect for : Journalists, media analysts and social media managers needing to identify rapidly trending stories. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time.

Viral 78

Viral Analysis Comparison Trends 78

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Prohibition are online reputation management experts. Why CEOs Need to Manage Their Reputations.

Reputation 118

Reputation Google Crisis Management Engineering 118

Critical Mention

SEPTEMBER 19, 2018

It may seem overwhelming to monitor your entire industry, but media monitoring services make it a lot easier. Anticipating positive and negative trends : Staying on top of the intricacies of your industry is essential in keeping you up-to-date with emerging trends that could positively or negatively affect your organization.

How To 61

How To Media Crisis Crisis Management 61

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Chapter 4: Crisis Management: The cookie scandal Alas, no PR journey is without its challenges.

Social Media 80

Social Media Trends Crisis Crisis Management 80

Karen Freberg

FEBRUARY 2, 2020

However, it appears that Mr. Peanut (or VaynerMedia that was behind it) really tapped into all of the possible tactical elements of social media in the hopes of going viral. Hopefully they had a good crisis management plan in place! Teasers done well spark viral conversation. Livestreaming Baby Nut via Twitter.

Social Media 78

Social Media Analysis Media Viral 78

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR. This has several advantages which may eclipse all other forms of internal crisis management solutions.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

DECEMBER 9, 2021

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. This should be your core support team, who will make key decisions in times of crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

MARCH 31, 2021

So it’s broad, I mean, it’s pretty much everything digital, but I think really at heart trying to change the industry in that way and tackle this big problem. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

DECEMBER 17, 2021

Crisis communication specialists assist organisations in managing the consequences of a crisis, doing so by devising strategies that prevent crises from occurring and ensuring that if a crisis does break out, it is swiftly and appropriately dealt with. Why do you need crisis communication? Select a spokesperson.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mark My Words

JULY 31, 2015

While we don’t know if he has recruited any other crisis managers you can be sure that the cost to his reputation will be greater than the $50,000 he paid for a shot at Cecil. Writing in the Telegraph a former 007 turned a loaded pen not just on Palmer but the big game industry as a whole.

Crisis Management 60

Crisis Management Energy Sports Reputation 60

The Stalwart Blog

APRIL 26, 2020

If you’ve been in business any length of time, you just kind of know that being in business and serving the public for whatever channel of the industry you’re serving, kind of comes with risks, the risk of being sued, the risk of getting a bad review. Phone videos become viral, whether it’s legitimate or not.

Crisis 78

Crisis Local Facebook Social Media 78

NewsWhip

JUNE 23, 2021

I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. It’s something that’s pushing the industry forward and then boom, you went out and created it. It’s an idea. You can just happen. And what might go into a permit application, for example.

Data 78

Data Media Energy Analytics 78

Prowly

MARCH 6, 2025

For example, a high-profile journalist in your industry retweeting something you shared would be a big win for public relations. Virality rate: When you divide the number of shares by the number of impressions and multiply the number by 100, you get this KPI.

Social Media 104

Social Media Media Measurement Analysis 104

Flatiron Communications

NOVEMBER 28, 2018

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a Confessore, a Princeton alum and regular MSNBC contributor, categorized these moves under the “PR” umbrella, as if this behavior is standard industry practice.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Mark My Words

MARCH 26, 2025

And, damningly, its deep in the DNA of the comms industry. Leadership has been reduced to performance artand politics to a perpetual audition for the next viral moment. Were just crisis-managing the collapse of meaning. Or at least, the scorched-earth version of it. Because lets be honest: the virus isnt just in my body.

Crisis Management 78

Crisis Management Viral Leadership LinkedIn 78

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The communications lessons, on the other hand, will be covered in crisis management classes for many years. Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. Research shows that Samsung still commands a loyal following , so the damage is likely to be temporary.

Banking 202

Banking Pharmaceuticals Journalism Crisis Management 202

NewsWhip

AUGUST 11, 2021

Which groups and narratives are worth paying attention to, or encompass you and your key activities and industry? These groups, factions, or narratives can be researched through analyzing viral narratives (the stories being shared), looking at where these spread (social accounts), and then discerning wider stories and beliefs.

Brand 78

Brand Branding Groups Data 78