Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The post How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Crisis 176

Crisis Viral Branding Brand 176

Prowly

APRIL 10, 2025

The dynamics of social media reputation management Everything in the digital world is happening now. A single incident can go viral and damage your brand image significantly. And as you may assume, it went viral, sparking widespread outrage and damage to their social media reputation and overall brand image.

Social Media 104

Social Media Reputation How To Media 104

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. Fortunately, the GitLab team had already rolled out a crisis management plan. Oscar Munoz, United CEO, apologized for the incident on social media.

Crisis 271

Crisis Branding Brand How To 271

Melissa Agnes

MARCH 6, 2018

For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum? Has your organization identified its most likely high-risk, high-impact issue and crisis scenarios? Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Cision

JULY 5, 2016

How does client research inform marketing strategy? All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

NOVEMBER 10, 2014

Spending time on a regular basis making sure that these risks have been assessed, prevented where possible and planned for where unpreventable should be an important part of your risk management and business continuity strategy. And hey, this can be an informal luncheon brainstorm session that takes place every quarter. Operations.

Crisis 203

Crisis How To Exercises Crisis Communications 203

Cision

MAY 12, 2017

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 100

Crisis Crisis Management How To Viral 100

Melissa Agnes

OCTOBER 30, 2018

Here’s a sampling of what these questions were: “Is crisis management different from industry to industry?” ” “What is the best way to manage controversial issues that spark heated emotion within a subset group of stakeholders? appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Government 56

Government Crisis Crisis Management Privacy 56

Prowly

FEBRUARY 18, 2025

2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. Behavioral patterns (previous behavior online, on your website and social media) The more information you have, the better your targeting will be.

Examples 104

Examples How To Product Launch Print 104

PRSay

OCTOBER 5, 2021

A facts-first approach to crisis management. Thomas Brooks also asked how Herdener and Amazon’s communications team manages a crisis or potentially challenging news cycles. From the very beginning, it has never been comms informing or giving perspective through marketing. It has been empowering for the teams.”.

Employee 217

Employee Leadership Crisis Management Viral 217

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. Instead, Crisis Ready needed to be a book that people enjoyed reading. Yes, you read correctly, I said “fun” in reference to a book on crisis management!).

Crisis 133

Crisis Branding Brand Crisis Management 133

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

Interviews 193

Interviews How To Media Viral 193

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Visual representations not only validate your claims but also make complex information more digestible for your audience.

Case Study 130

Case Study Study Writing How To 130

Melissa Agnes

FEBRUARY 3, 2015

You wanna know what real crisis communication pros do? They understand that crisis prevention is the best form of crisis management. Never knowing if something is going to go viral against you in a negative way… but wait! Here, you should have two categories: preventable risk and unpreventable risk.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Melissa Agnes

JANUARY 11, 2015

This episode of The Crisis Intelligence Podcast discusses: What data mining is and how the NWS uses it to monitor the social sphere for important feedback, warning signs and more. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Cision

AUGUST 31, 2015

Did you know that over the next five years, the amount of information on the Internet will increase by 500 percent? After comparing the future influx of information to a tsunami, Mark calmed everyone down by reassuring us that The Content Code has all to do with being human and less to do with SEO tactics. Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Melissa Agnes

NOVEMBER 10, 2014

Spending time on a regular basis making sure that these risks have been assessed, prevented where possible and planned for where unpreventable should be an important part of your risk management and business continuity strategy. And hey, this can be an informal luncheon brainstorm session that takes place every quarter. Operations.

Crisis 100

Crisis How To Crisis Management Exercises 100

5W PR

APRIL 22, 2025

Small businesses must be particularly vigilant about their online presence and reputation management. By understanding common crisis types and developing appropriate response strategies, organizations can better protect themselves against unexpected challenges.

Examples 78

Examples Small Business Insurance Insurance 78

PRSay

DECEMBER 18, 2019

For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

NewsWhip

NOVEMBER 22, 2023

Here’s the top 5 features they use to better understand live issues, inform whether or not to respond, and to help keep their team and stakeholders informed at all times on key topics of public interest. Perfect for : Journalists, media analysts and social media managers needing to identify rapidly trending stories.

Viral 78

Viral Analysis Comparison Trends 78

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. Good grief!

Crisis 74

Crisis Airlines Viral Corporate 74

Waxing UnLyrical

MARCH 13, 2013

Here’s how it’s billed: Social media in a crisis. Three globally-known experts examine the fundamentals of social media crisis management. Can you prepare for a possible viral social media disaster? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Conference 105

Conference Social Media Crisis Crisis Management 105

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Prohibition are online reputation management experts. Why CEOs Need to Manage Their Reputations.

Reputation 118

Reputation Google Crisis Management Engineering 118

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. After dozens of passengers livestreamed the altercation on social media, the footage went viral and United Airlines released a rushed – then revised – apology at least twice. This inspired a new wave of outrage.

Social Media 60

Social Media Airlines Media Viral 60

Critical Mention

SEPTEMBER 19, 2018

There are two principal ways media monitoring can assist in keeping tabs on your industry: Staying up-to-date: Being informed with the latest buzzwords and conversations in your industry is fundamental in showing your customer base you’re aware of your surroundings. They’re prepared for a crisis to go viral.

How To 61

How To Media Crisis Crisis Management 61

NewsWhip

MARCH 31, 2021

Bryan Pedersen, Chief Information Officer, MSL USA. There’s a great quote from Mathew Sweezey from Salesforce, where he says that “Today there’s no unconsidered decision,” and it’s true because you have so much information at your fingertips. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. For example, an employee leaks damaging information about your company. ? A major crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

DECEMBER 9, 2021

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. Incoming information about an incident often becomes scattershot across the organization.

Communications 60

Communications Crisis Reputation Local 60

Beyond PR

MAY 12, 2017

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 64

Google Digital PR Mobile SEO 64

Konnect Agency

APRIL 20, 2021

We live in a time where information is accessible 24-hours a day and there is an implied expectation of receiving information immediately. Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. So what is crisis communication?

Crisis 52

Crisis Branding Brand Crisis Communications 52

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? Managers and supervisors. Information technology team. Department leaders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. Phone videos become viral, whether it’s legitimate or not. Steve Smith: All right, Dave, look, this has been some really great information.

Crisis 78

Crisis Local Facebook Social Media 78

NewsWhip

JUNE 23, 2021

I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. So, it’s really a question of how do you marry the real-time element with any of the longer term data to inform your strategies? It’s an idea. Zach: That’s a great point. It’s critical.

Data 78

Data Media Energy Analytics 78

Prowly

MARCH 6, 2025

Virality rate: When you divide the number of shares by the number of impressions and multiply the number by 100, you get this KPI. The higher the virality rate, the more people there are who share your content, which signals that your earned media efforts are paying off.

Social Media 104

Social Media Media Measurement Analysis 104