5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

NOVEMBER 25, 2024

From natural disasters to economic downturns, these challenges can significantly impact a hotel’s operations and reputation. Transparency and Open Communication One of the most crucial steps in navigating a crisis is to be transparent and open with the customers. Provide virtual tours or experiences to keep the brand top-of-mind.

Hotels 78

Hotels Crisis Marketing Policies 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

FEBRUARY 14, 2025

The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. So what can hospitals do to protect their patients and their own reputation from this and similar crises? Step 1: Conduct a vulnerability audit. Are they trained?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. There are still so many opportunities to earn mentions in paper publications on a national and local level. PR crisis A yoghurt brand issued a product recall. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025?

Print 104

Print Strategy How To Newspapers 104

Melissa Agnes

JULY 10, 2014

If you are searching for information about a local business, chances are you might go to Yelp.com or stumble upon Yelp reviews in a search about a business. Internet Defamation Online Reputation Management' By Whitney C. By all means, Yelp is an overall great resource for consumers. The importance and impact of online reviews.

How To 200

How To Guidelines Wikipedia Policies 200

Bianchi Biz Blog

NOVEMBER 21, 2024

2) Crisis Management and Consulting: No company is exempt from crises, which is why a fair relationship with the media, transparency in communication and adequate strategic advice are always the best allies of a company. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant.

Marketing 90

Marketing Pinterest Radio Instagram 90

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

The Hoyt Organization

FEBRUARY 13, 2025

Because of this, public relations (PR) plays a critical role in shaping brand reputation, promoting services, and building trust. Maintain Reputation in Crisis: Respond quickly and transparently to negative publicity or errors. Crisis Management: Ensure your team is prepared to respond swiftly to high-severity issues (e.g.,

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly.

Marketing 239

Marketing Television Handbook Web 239

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. This will push down negative results and bring positive results high in the SERP and help in crisis management. Google Fact Check.

Google 259

Google Digital PR Mobile SEO 259

PRSay

MARCH 6, 2020

There are several local and national agencies with the experience and expertise with the coronavirus, and they have assembled a wealth of information to explain what is happening in real-time,” Stansell said. “It

Communications 212

Communications Employee Crisis Policies 212

NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive behavior, and racial tension in the workplace.

Reputation 78

Reputation Crisis Analysis Data 78

5W PR

JUNE 17, 2024

Positive media coverage can improve a brand’s reputation and expand its reach. By providing timely, newsworthy information, travel brands can secure feature articles, reviews, and mentions in reputable publications, which boosts credibility and trust among potential customers.

Travel 78

Travel Crisis Management Tourism Storytelling 78

Melissa Agnes

MAY 14, 2015

In November of 2014 I was honored with the invitation to speak at a TEDx event, which was to be hosted by the City of LA’s Emergency Management Department in March 2015. Standing on the reputable TEDx stage, people expect a certain caliber of message to be shared with them. It’s meant to be engaging and motivating.

How To 185

How To Crisis Management Crisis Exercises 185

PRSay

APRIL 5, 2021

The more complex it is, the more difficult it can be to manage reputational and other risks. Coordination with respect to lobbying is particularly important as new state and local regulations are forcing more and faster disclosures about lobbying activities. Simplify political activity.

Report 176

Report Company Government Conference 176

5W PR

OCTOBER 10, 2024

Crisis Management Even the most successful brands can face challenges. Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Brand Branding Crisis Management 78

5W PR

SEPTEMBER 24, 2024

Building Trust and Reputation One of the most critical functions of PR in healthcare is cultivating a positive public perception. A strong reputation can be a powerful asset in an era where information spreads rapidly. Reputation Management PR efforts extend beyond crisis management to include ongoing reputation building.

Healthcare 78

Healthcare Publicity Crisis Management Community 78

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Social Listening.

Reputation 78

Reputation Infographics Crisis Management Local 78

Cision

AUGUST 9, 2016

For a daily beat reporter, our stories had to have a local tie. What role does social media play in reputation and crisis management today? In maintaining and building brand reputation, social media also allows public relations professionals to empower their customer advocates with shareable information.

Crisis 0

Crisis Reputation Study Social Media 0

5W PR

JULY 22, 2024

Building brand awareness and a stellar reputation Imagine a scenario where potential guests are unaware of a charming bed and breakfast or an exquisite fine-dining restaurant. For instance, a local winery could partner with a hotel to offer special packages that include wine tastings or vineyard tours.

Publicity 78

Publicity Hotels Travel Crisis 78

5W PR

OCTOBER 9, 2024

While distinct, Public Relations (PR) and Digital Marketing can form a powerful alliance to amplify a brand’s reach and reputation. It manages a brand’s reputation, shapes public perception, and influences public opinion. Community relations is all about building positive relationships with local communities.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Reputation Us

MAY 3, 2022

In response to the alarming rate of incidents, RepUs has created its proprietary Active Shooter Preparedness training for organizations to prepare, manage and communicate effectively in response to such a horrific incident. RepUs also has extensive experience addressing crises that involve threats, violence and loss of life.

Training 78

Training Guidelines Crisis Management Crisis 78

Reputation Us

SEPTEMBER 25, 2019

In the process, your credit union’s reputation may take an unfortunate hit. Whether you are trying to manage a sensitive internal matter or a potential fraud situation, or navigating a public scandal, understanding what you can do before and after the incident can help protect your valuable reputation.

Reputation 60

Reputation Publicity Crisis Media 60

5W PR

SEPTEMBER 30, 2024

Whether it’s appearing on a local news segment or being featured in a medical journal, a skilled PR team ensures that your voice is heard, and your practice is recognized as a leader in flu treatment and prevention. This can enhance your clinic’s visibility, attract new patients, and establish your doctors as authorities in their field.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

Bianchi Biz Blog

MARCH 7, 2024

Key expertise of KAMIR in Israel Strategy Consulting Public Relations Issues & Crisis Management Public Sphere and Media Research and Analysis Top 3 advice for a foreign company to navigate the media and communications environment in Israel 1.

Print 105

Print Real Estate Marketing Automotive 105

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. Negative reviews can hurt your brand’s reputation and turn away potential customers. This means that one of the first things potential customers will do is look up your business online.

Policies 92

Policies Construction Reputation Local 92

Flatiron Communications

FEBRUARY 16, 2015

Schneiderman has ratcheted up the pressure on this minimum wage issue: “This latest judgment is part of a big push by New York’s attorney general, Eric Schneiderman, who has also sued local McDonald’s and Domino’s franchises.” Can positive media exposure be useful in these environment, let alone for reputation management?

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status. All-in-One Media Service.

Media 104

Media Radio Local Tools 104

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

JANUARY 16, 2024

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation.

Crisis 85

Crisis Airlines Social Media Crisis Communications 85

Bianchi Biz Blog

AUGUST 22, 2024

Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets. It’s important to note that these local publications are particularly keen on news that has a direct impact on the local industrial, social, and cultural fabric.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Reputation Us

JANUARY 13, 2016

looks at organizational issues preventing good communication, opportunities for media coverage or lack thereof, quantifiable survey data to really understand your public reputation, and opportunities to positively engage the public through partnership, social media and/or other platforms. Step #5: Put a crisis response plan in place.

Communications 60

Communications Crisis Reputation Local 60

Maxim Behar

SEPTEMBER 5, 2021

In the past, crisis management was very easy. To react quickly, you need to be perfectly prepared and go through often crisis management trainings. We used to do a big crisis simulation once a year, today we have such training with clients every two or three months. Is there any distinctive way of thinking?

Meeting 98

Meeting Advertising Advertising Social Media 98