Melissa Agnes

NOVEMBER 19, 2014

A crisis is a change. One’s adaptability is a measure of how effective that reaction is. Not that those forms and lists don’t have a place in crisis management. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 157

Crisis Management Crisis System Policies 157

5W PR

MARCH 28, 2025

This reality makes it essential for fintech leaders to master crisis management. Building Your Crisis Response Framework The first 24 hours of a crisis are critical. A study by PwC revealed that companies who respond within the first hour of a crisis breaking see 30% less reputation damage than those who wait longer.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. Successful crisis management requires preparation, monitoring, and swift action. Modern analytics tools provide granular insights into audience behavior, sentiment, and engagement patterns.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

NOVEMBER 22, 2024

Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement. Media Relations in Crisis Management In the event of a crisis, effective media relations is essential for mitigating damage to a company’s reputation and restoring public trust.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

PRSay

MARCH 19, 2020

Separate fact from speculation or outright misinformation by carefully assessing the sources and validity of all new details about the disease and the measures to stop it. Be mindful to follow credible sources such as the CDC, WHO, and state and local government. Take steps to verify information before acting on it or passing it along.

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Crisis Management Crisis Crisis Communications Employee 214

5W PR

MARCH 13, 2025

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management.

Crisis 78

Crisis Examples Industry Crisis Management 78

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Understanding AI-Powered PR Analytics and Measurement PR measurement has traditionally relied on manual tracking and basic metrics.

Analytics 146

Analytics Strategy System Ethics 146

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

MAY 27, 2024

However, armed with the right crisis PR strategy, brands can not only weather these storms, but also come out stronger. The importance of crisis management A crisis may come in various forms – a product safety concern, a data breach, a social media scandal, or even a marketing campaign that fails to hit the mark.

Crisis Management 88

Crisis Management Crisis Branding Brand 88

5W PR

NOVEMBER 25, 2024

There are a few key strategies that tech companies can implement that also highlight the importance of measuring and analyzing key performance indicators (KPIs) to ensure the success of PR efforts. Crisis Management A well-developed crisis management plan is essential to mitigate the impact of negative events.

B2B 78

B2B Company Crisis Management Measurement 78

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Update your crisis management playbook based on these insights.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

FEBRUARY 28, 2025

Crisis Management in International Markets Defense technology companies must prepare for potential crises that can affect international relationships. Measuring PR Success Internationally Evaluating PR success in international markets requires comprehensive metrics.

International 78

International Internal Crisis Management Technology 78

5W PR

MARCH 5, 2025

Creating Your Response Framework Successful crisis management requires both preparation and flexibility. The most successful companies treat each crisis as an opportunity to strengthen their systems and rebuild stakeholder confidence through demonstrated improvements.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. Crisis Management (if necessary) Sometimes, a press release can generate unexpected negative feedback or controversy. In such cases, having a crisis management plan in place is crucial.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

5W PR

OCTOBER 21, 2024

Crisis Management and Reputation Protection The hospitality industry is not immune to crises. Effective crisis management is essential to mitigate damage and restore public trust. By partnering with influencers who align with their brand values, hotels tap into their followers and generate buzz around their offerings.

Hotels 88

Hotels Branding Brand Crisis Management 88

5W PR

MARCH 12, 2025

Strong crisis management protects brand reputation. Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

Case Study 78

Case Study Branding Brand Ethics 78

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold.

Crisis 367

Crisis How To Crisis Communications Reputation 367

5W PR

FEBRUARY 2, 2025

As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training. Thomas Cook’s use of VR for crisis management training shows how these technologies can prepare organizations for challenging situations.

Storytelling 78

Storytelling Branding Brand Transportation 78

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 249

Crisis Crisis Management Viral How To 249

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. Spend two days mastering the latest and greatest in Communications Measurement.

Conference 329

Conference Marketing Case Study Measurement 329

Melissa Agnes

AUGUST 8, 2014

Crisis Management Tactic: Updates on Updates – by @bernsteincrisis. I’m always talking about real-time updates for crisis communication and what that means. It provides a way to measure the online effectiveness of your communications. Crisis Management Resources' Listen here!

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Flack's Revenge

SEPTEMBER 11, 2019

What are the similarities and differences with other kinds of crisis management? A cyber-attack is a special kind of crisis. As such, these incidents add wrinkles to the traditional crisis management playbook. That means moving quickly to gather the facts and implement a crisis management plan.

Crisis Management 180

Crisis Management How To Crisis Reputation 180

5W PR

APRIL 9, 2024

Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. This document serves as a guide, outlining the course of action during a crisis. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. Measuring Social Responsibility ROI Many companies struggle to quantify the business impact of their social responsibility efforts. This coordinated approach builds credibility and amplifies reach.

Strategy 78

Strategy Branding Brand Employee 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Agility PR Solutions

OCTOBER 1, 2023

PR managers can leverage influencer marketing when helping clients build their brand awareness.

Measurement 117

Measurement Crisis Management How To Crisis 117

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right. . *

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

5W PR

FEBRUARY 20, 2025

Crisis Management Protocol Having a solid crisis management plan is essential for maintaining brand loyalty during safety concerns. LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores.

Company 78

Company Branding Brand Crisis Management 78

5W PR

FEBRUARY 22, 2025

Key components of successful campaigns include: Clear messaging that resonates with target audiences Multiple communication channels for broad reach Engagement with community leaders and influencers Measurable outcomes and evaluation metrics The U.S. Army’s “What’s Your Warrior?”

Publicity 78

Publicity Privacy Technology Ethics 78

Onclusive

FEBRUARY 17, 2021

Today we’re reviewing the next steps after choosing an agency partner: onboarding your account team, establishing the optimal scope and budget, setting goals, measuring and reporting on KPIs, and creating structures for an ongoing review and planning cycle. media relations, crisis management, social media, etc.)

Agency 51

Agency Measurement Resources Report 51

5W PR

MARCH 31, 2025

Crisis Management and Compliance When compliance issues arise, PR teams must be prepared to respond quickly and appropriately. A well-prepared crisis communication plan should outline specific procedures for addressing compliance-related incidents while maintaining regulatory adherence.

Guidelines 78

Guidelines Policies Crisis Communications Healthcare 78

5W PR

MARCH 10, 2025

Consider: Student showcase features Teacher spotlight series Parent testimonial campaigns Behind-the-scenes looks at learning in action Measuring PR Campaign Success Tracking PR campaign effectiveness helps refine strategies and demonstrate ROI.

Strategy 78

Strategy Education Video Storytelling 78

Flack's Revenge

OCTOBER 24, 2018

But they should come clean, and ‘fess up to problems when they occur, according to the basic tenets of crisis management. The far better approach to crisis management is to rip off that Band-Aid – admit your mistake, explain, apologize, and rectify. It is here that good old PR and crisis management can help.

Crisis Management 123

Crisis Management Crisis Employee Google 123

5W PR

JANUARY 26, 2025

At 5WPR, we’ve seen firsthand how AI tools transform traditional PR practices into data-driven, real-time operations that deliver measurable results. Crisis Management and Reputation Defense When reputation issues arise, AI provides critical support for crisis management.

Publicity 78

Publicity System Crisis Management Analysis 78

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. How do you currently get executive buy-in for investment in PR and communications?

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Content Marketing Conference.

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Conference Content Marketing Marketing International 256