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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Anyone Could Need Crisis Management (…and at Anytime). woke up and saw a Shark Week promo as he waited for a video to load on YouTube. is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire.

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How to Choose the Best Reputation Management Software? (+ Examples)

Prowly

This supports understanding what is being said about your brand on social media and helps in managing your brand online. The platform is designed to simplify connecting with journalists and managing media relations. How to do it?

Software 104
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Promoting STEM Toys With PR Strategies

5W PR

While Instagram and YouTube might work well for reaching parents, educational publications and conferences can better target teachers and school administrators. For instance, LEGO Education’s content strategy includes detailed lesson plans, student testimonials, and engaging build challenges that showcase their products in action.

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Agility PR Solutions: 2024 Reviews, Pricing, Pros and Cons

Prowly

Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage. No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more.

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Understanding the Value of Social Influencers

Critical Mention

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. They take the time to build trust with their audience, which means they have a bigger influence over their buying potential.

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Critical Mention Adds Instagram Tracking to Industry-Leading Earned Media Suite

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

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