ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Prowly

FEBRUARY 13, 2025

With this online reputation management tool you gain access to an extensive media database of over 1 million contacts. Moreover, you can effectively pitch user stories and monitor online mentions via robust media monitoring and social listening tools.

Software 104

Software Reputation Examples How To 104

5W PR

NOVEMBER 12, 2024

PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product.  Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust.

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

JANUARY 26, 2025

This precision targeting increases pickup rates by ensuring pitches reach journalists most likely to cover the story. Crisis Management and Reputation Defense When reputation issues arise, AI provides critical support for crisis management. The technology also helps PR teams build stronger media relationships.

Publicity 78

Publicity System Crisis Management Analysis 78

Melissa Agnes

APRIL 16, 2018

The exercise is as follows: Ask each member of management what type of risk or crisis scenario keeps them up at night. Then, using some of the crisis management challenges we discuss in chapter two, present them with the obstacles the organization would be faced with in the event of these scenarios.

Internal 133

Internal International Crisis Exercises 133

Prowly

FEBRUARY 18, 2025

Because people buy stories, not sales pitches. MANAGE YOUR PR CAMPAIGNS IN ONE PLACE #10 Plan for crisis management Have a big campaign coming up? 3 Craft a compelling narrative A successful PR campaign requires a story to back it up.

Examples 104

Examples How To Product Launch Print 104

Flack's Revenge

MARCH 30, 2020

Should we continue to pitch the media and promote our news? Others will want to jump in with ill-advised pitches. To Pitch or not to Pitch In times of crisis, people like to tell PR, essentially, to shut up – hold fire on our pitches. What to Pitch. But this time is different.

Crisis 199

Crisis Pitching Airlines Technology 199

Prowly

FEBRUARY 25, 2025

No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more. Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage.

Tools 104

Tools Software Enterprise Crisis Management 104

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. From dissecting successful brand strategies to analyzing real-time crisis management, it ensures its readers are never out of the loop.

Company 203

Company Case Study Trends Crisis Management 203

NewsWhip

MAY 26, 2020

When we pitch a client or industry, we make sure we know the space they work in so that they trust that they’re getting a true strategic partner if they hire us. The post The art of winning new business and crisis management: A Q&A with Clyde Group Partner Aubrey Quinn appeared first on Newswhip. Sign up for a demo here.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Landis PR

NOVEMBER 4, 2024

Recent episodes have explored crisis management in the digital age, sustainability communications and the evolution of media relations in various regions, providing critical insights into how cultural nuances and regional differences shape public relations strategies.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Bianchi Biz Blog

NOVEMBER 21, 2024

Key expertise of We change 1) Media Management: The team at WE change is made up of consultants and former journalists, allowing us to know the vision and ethics of the media, as well as suggesting the most cutting-edge angles for our clients. Essentially, we know how to successfully place our clients’ stories.

Marketing 90

Marketing Pinterest Radio Instagram 90

The Hoyt Organization

FEBRUARY 13, 2025

Develop Core Messages Craft a concise elevator pitch that answers: What problem are we solving? Personalized Pitches: Tailor your approach to each reporters interests. Measure Performance & Plan for Crisis Management Track Metrics: Monitor media impressions, website traffic, social engagement, and sentiment analysis.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Remote PR Jobs

JANUARY 30, 2024

Journalists rely on pitches, press releases, and media advisories to determine the newsworthiness of a story so by presenting information in a compelling manner, PR professionals increase the likelihood of their stories being picked up and shared by media outlets, amplifying the reach and impact of their efforts.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI).

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

DECEMBER 23, 2014

I read it of course and as it turns out it’s a blatant sales pitch for his two companies in portfolio: You probably know that I don’t make stock recommendations. Financier, PR man, crisis manager – and pitch man – this guy can do it all. Buffett” in the top left corner. And probably in 15 minute or less.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

5W PR

AUGUST 27, 2021

Account executives also build strong relationships with the clients, create and pitch press releases to relevant journalists or media outlets, maintain the image of the agency, and develop feature ideas for the clients. Crisis Managers. PR Managers. Employee Relations Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Melissa Agnes

FEBRUARY 5, 2015

” So if you’ve been approached by a service provider pitching you the concept of bring your competitors down in the search rankings and are contemplating taking them up on their offer… think long and hard. appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

SEO 124

SEO Engineering Crisis Crisis Management 124

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. For years, PR was the intangible service questioned by so many CFOs. But, somehow, the climate changed when the CFO walked into the room. Think about the challenges and why you’re called to the table.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. For years, PR was the intangible service questioned by so many CFOs. But, somehow, the climate changed when the CFO walked into the room. Think about the challenges and why you’re called to the table.

Company 150

Company Meeting Crisis Management Government 150

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

PRSay

OCTOBER 14, 2019

Your chances of facing a crisis are greater than you think. Deloitte reports 80 percent of organizations worldwide have had to mobilize their crisis management teams at least once in the past two years. Your crisis plan may be too long, complex and inaccessible. Therefore… You may need to ditch your crisis plan.

Crisis 88

Crisis Crisis Management Training Mobile 88

Cision

MARCH 28, 2016

With a real-time crisis management strategy and strong influencer relations, you’ll be able to communicate with those who are interested in what your brand has to say and persuade them to stand by your side. So how can your brand share its side of the story? By identifying the right places and people to mobilize.

Crisis 120

Crisis Tourism Crisis Management Energy 120

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

5W PR

OCTOBER 11, 2023

Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection. When a crisis occurs, especially one with international implications, having contacts in various regions can be critical for effective crisis management.

Publicity 103

Publicity Internal International Resources 103

Flack's Revenge

APRIL 24, 2018

Blind pitches from companies and DIY services… where I know that the company was either too cheap or green to hire a PR person are immediately disregarded. Press, both writers and editors, see everything and sometimes, more often than not, what’s all about the PR pitch doesn’t resonate with those gatekeepers.

Agency 159

Agency Strategy Crisis Management Pitching 159

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

According to news reports, the agency originally pitched The GEO Group in May, and it won the contract last month. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary.

Industry 217

Industry Reputation Groups Internal 217

5W PR

OCTOBER 10, 2024

Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. Crisis Management Even the most successful brands can face challenges. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Flack's Revenge

NOVEMBER 29, 2021

PR Agency Pitch (“F*ck the Weather, we are Changing the Cultural Climate”). There he is pitched by PR agency owner Berry Schneider and her sidekick Comfrey. ” Give me a break, I have never said this on a pitch. Also, in the same scene, Kendall is spouting some gibberish about media monitoring.

Pitching 156

Pitching Conference Enterprise Course 156

PR Conversations

DECEMBER 19, 2014

A focus on online marketing of content has seen aggregation, ‘cut and paste’ copying, superficiality and promiscuous pitching of uninspiring ‘storytelling’ dominate at the expense of relevant, informed, and meaningful material. New approaches to risk, issues and crisis management.

Social Media 90

Social Media Trends Communications Crisis Management 90

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. The one big element which is incorporated in PR, regardless of the specific industry is crisis management and communications. It is all-encompassing, with the job functions endless.

Crisis Communications 140

Crisis Communications Crisis Communications Sports 140

5W PR

AUGUST 27, 2021

With all of these different strategies, the agency will assist its clients in managing and maintaining a positive reputation with the general public, as well as the company’s target audience. Crisis Management.

Reputation 88

Reputation Product Launch Crisis Crisis Management 88

Flack's Revenge

NOVEMBER 29, 2021

PR Agency Pitch (“F*ck the Weather, we are Changing the Cultural Climate”). There he is pitched by PR agency owner Berry Schneider and her sidekick Comfrey. ” Give me a break, I have never said this on a pitch. Also, in the same scene, Kendall is spouting some gibberish about media monitoring.

Pitching 156

Pitching Conference Enterprise Course 156

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

5W PR

SEPTEMBER 13, 2024

T hen, the organization can start pitching relevant stories and providing journalists with newsworthy information that aligns with their beat. Send media pitches to proactively offer story ideas to journalists. Lastly, invest in crisis management sooner rather than later to effectively handle any negative publicity.

Media 78

Media Hotels Reputation Crisis Management 78

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104