5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

NOVEMBER 14, 2024

A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure. However, with a well-crafted crisis management plan and effective public relations strategies, organizations can mitigate the damage and emerge stronger than before.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

Remote PR Jobs

MARCH 11, 2025

What is a Media Coverage Report? A media coverage report is a document that tracks and analyzes media mentions across different channels traditional media, online publications, and social media. When Should You Use a Media Coverage Report?

Writing 230

Writing Report How To Analysis 230

Remote PR Jobs

OCTOBER 21, 2024

The same skills apply in PR, but the focus shifts to understanding clients and media outlets. Social Media Management: In today’s digital world, social media matters in the PR and communications industry. This shows which platforms you can use and that you know how to get real results through social media.

Writing 243

Writing Publicity How To Examples 243

Melissa Agnes

MARCH 20, 2014

Also, the speed at which this audience could seize social media with broad-based, negative rants against our company alarmed me. Indeed, there was a lot of buzz on social media, but not with the sentiments I had feared. Because of our effective approach, we did not receive a single negative post on social media.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

Agility PR Solutions

DECEMBER 17, 2024

In an era where news spreads in seconds and social media amplifies every story, managing […] The post Lessons from the trenches: Why crisis management is critical in technology PR first appeared on Agility PR Solutions.

Crisis Management 78

Crisis Management Technology Crisis Reputation 78

Melissa Agnes

AUGUST 26, 2014

Adam Schefter recently stirred up some controversy by tweeting the following: Great line from @johnreporters on young people’s decisions in social-media age: “It’s time for common sense to catch up with technology.” Do you think that young people are mostly at fault for the mishaps we commonly see on social?

Social Media 221

Social Media Crisis Management Guidelines Media 221

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Melissa Agnes

OCTOBER 22, 2014

The Law Enforcement Social Media Conference. A three day event, The Law Enforcement Social Media Conference is the first ever online social media conference for law enforcement and the speaker list is sensational! Because let’s face it, “just the facts” doesn’t work on social.

Conference 228

Conference Social Media Crisis Crisis Management 228

Remote PR Jobs

FEBRUARY 25, 2025

Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage. Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications.

Strategy 155

Strategy How To Crisis Management Crisis 155

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

5W PR

MARCH 13, 2025

From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management.

Crisis 78

Crisis Examples Industry Crisis Management 78

Agility PR Solutions

JANUARY 21, 2024

Social media crises are more common than you may realize. If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters.

Crisis Management 110

Crisis Management Social Media Crisis Airlines 110

Remote PR Jobs

OCTOBER 29, 2024

If you’ve worked with social media, you probably started by putting together a game plan. Crisis Management Skills Crises can be intense, but that’s when communication and problem-solving skills shine. Strategic Thinking: Developing strategies lies at the heart of Communications and PR.

Publicity 221

Publicity How To Examples Crisis Management 221

PRSay

DECEMBER 22, 2023

To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you. She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country.

Crisis Management 157

Crisis Management Crisis Crisis Communications Ethics 157

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

NOVEMBER 22, 2024

Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement. Lastly, brands should leverage social media to the best of their abilities.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

5W PR

OCTOBER 21, 2024

PR facilitates word-of-mouth marketing by providing opportunities for guests to share their experiences through social media, online reviews, and testimonials. Crisis Management and Reputation Protection The hospitality industry is not immune to crises.

Hotels 88

Hotels Branding Brand Crisis Management 88

5W PR

MARCH 28, 2025

The digital nature of fintech services means problems can spread rapidly across social media and news outlets, while regulatory scrutiny adds another layer of complexity. Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern.

Financial 78

Financial Technology Leadership Reputation 78

Melissa Agnes

MAY 22, 2014

Guide your team to effectively manage any type of issue that may arise online. Clearly indicate when to jump in and respond and when to escalate the situation to the crisis management team. a crisis) and means to your organization. Social media guidelines. What an issue is (vs.

Crisis Management 273

Crisis Management Infographics Crisis Guidelines 273

5W PR

NOVEMBER 27, 2024

Digital PR plays a vital role in crisis management by equipping organizations with tools to communicate effectively, reach a wider audience, and build trust. The Importance of Rapid Response and Transparent Communication Swift action and honest communication are paramount in the face of a crisis.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

5W PR

OCTOBER 15, 2024

In crisis management , PR assumes a pivotal role. Developing a well-thought-out crisis communication plan, maintaining transparency and honesty, effectively utilizing social media, managing media relations, and engaging with stakeholders are all essential for navigating crises and minimizing reputational damage.

Crisis 78

Crisis Crisis Communications Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. The Social Media Examiner. Check out these 10 newsletters every PR pro should read. PR News: The Skinny.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

MAY 27, 2024

However, armed with the right crisis PR strategy, brands can not only weather these storms, but also come out stronger. The importance of crisis management A crisis may come in various forms – a product safety concern, a data breach, a social media scandal, or even a marketing campaign that fails to hit the mark.

Crisis Management 88

Crisis Management Crisis Branding Brand 88

Melissa Agnes

MAY 1, 2018

If you outsource your organization’s social media marketing and have not yet considered this, then your brand is at risk! Many organizations outsource their social media marketing for one reason or another. Unfortunately, few of them consider what they expect of their outsourced team in the event of a rising risk.

Social Media 145

Social Media Crisis Management Marketing Crisis 145

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

PR Fuel

MAY 31, 2022

Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. Gives Necessary Information.

Crisis Management 103

Crisis Management Crisis Local System 103

5W PR

NOVEMBER 25, 2024

Media training can also help executives deliver clear, concise, and impactful messages during interviews. Social Media Social media platforms offer a powerful way to connect with the target audience, build brand awareness, and share valuable content.

B2B 78

B2B Company Crisis Management Measurement 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. pic.twitter.com/rF5gNIvVd0.

Crisis 271

Crisis Branding Brand How To 271

5W PR

FEBRUARY 28, 2025

Social media platforms like LinkedIn have become crucial for B2B communication in the defense sector. Crisis Management in International Markets Defense technology companies must prepare for potential crises that can affect international relationships.

International 78

International Internal Crisis Management Technology 78

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. So, why is social media so important to crisis communication?

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Critical Mention

MARCH 17, 2022

Social media platforms have provided a space for businesses and organizations to flourish in growing reach and visibility with the help of influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Improve Target-Audience Reach. Build Brand Credibility. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144

5W PR

JANUARY 20, 2025

Real-Time Media Monitoring and Crisis Management AI-powered media monitoring systems serve as early warning systems for potential PR issues. PR teams can now automate routine tasks like creating basic news releases, social media updates, and media monitoring reports.

Analytics 146

Analytics Strategy System Ethics 146

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

5W PR

OCTOBER 18, 2024

Another strategy is to utilize social media. Identify the social media platforms most active for the target audience. Use social media analytics to track engagement and optimize strategy. Crisis Management Planning Identify potential crisis scenarios and develop a plan for response.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78