5W PR

JANUARY 20, 2025

These systems analyze vast amounts of online conversations, media coverage, and social interactions in real-time, giving PR professionals immediate feedback on campaign performance. AI systems can now track message penetration, audience engagement patterns, and the spread of information across different networks.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Update your crisis management playbook based on these insights.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

APRIL 21, 2025

This guide examines proven strategies for crisis management , media relations, and reputation recovery specifically tailored for health tech executives. Building a Crisis-Ready Organization The first step in effective crisis management starts long before any incident occurs.

Crisis Management 78

Crisis Management Crisis Leadership Healthcare 78

5W PR

JANUARY 24, 2025

Successful crisis management requires preparation, monitoring, and swift action. Delta Air Lines has shown strong crisis management by responding quickly to customer issues on social media and maintaining transparent communication during service disruptions.

Social Media 109

Social Media Brand Branding Crisis Management 109

Melissa Agnes

NOVEMBER 12, 2014

The most important thing I’ve learned in my years as a crisis management professional is that most crises are avoidable. I have advised on hundreds of crises and after nearly every one the client wants to know how and/or why the crisis occurred. The science of doing this is called reputational risk management.

Reputation 232

Reputation Crisis Management Crisis System 232

Melissa Agnes

MAY 2, 2016

I often get asked the following question: What should we include in our organization’s crisis management plan? 5 important elements to include in your crisis plan. The crisis management levels that all incidents should be categorized into. 3- Pre-approved crisis communication strategy and messaging.

Crisis Management 100

Crisis Management Crisis Crisis Communications System 100

5W PR

APRIL 5, 2025

Understanding Crisis PR Crisis public relations focuses on protecting and defending an organization’s reputation during situations that pose significant threats. The Institute for Crisis Management defines a business crisis as “a significant business disruption that stimulates extensive news media coverage.”

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

MAY 27, 2024

However, armed with the right crisis PR strategy, brands can not only weather these storms, but also come out stronger. The importance of crisis management A crisis may come in various forms – a product safety concern, a data breach, a social media scandal, or even a marketing campaign that fails to hit the mark.

Crisis Management 88

Crisis Management Crisis Brand Branding 88

5W PR

FEBRUARY 28, 2025

Crisis Management in International Markets Defense technology companies must prepare for potential crises that can affect international relationships. These platforms allow companies to reach international audiences while maintaining security protocols and reducing travel costs.

International 78

International Internal Crisis Management Technology 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Melissa Agnes

JULY 26, 2016

However, just because it’s a complex and multi-faceted type of crisis to prepare for, doesn’t mean it can’t be done. So to help get you started, following are some helpful tips and considerations when setting out to become crisis-ready for a cyber security incident.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. According to reports, an automated flight-control system had sent the airplanes into nosedives.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

5W PR

MARCH 5, 2025

Creating Your Response Framework Successful crisis management requires both preparation and flexibility. The most successful companies treat each crisis as an opportunity to strengthen their systems and rebuild stakeholder confidence through demonstrated improvements. million compared to slower responses.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

5W PR

JANUARY 26, 2025

The integration of AI into PR workflows has moved beyond simple automation – these systems now function as intelligent partners that strengthen decision-making and campaign performance. These systems analyze successful content patterns and apply those insights to generate compelling copy aligned with brand voice and objectives.

Publicity 78

Publicity System Crisis Management Analysis 78

Melissa Agnes

AUGUST 8, 2014

In this episode, Melissa Agnes and Mike McKenna discuss functional-based roles vs. person-based roles; ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture; What you need to know when it comes to emergency evacuation and re-entry planning; and a bunch more. Crisis Management Resources'

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

Melissa Agnes

AUGUST 15, 2014

TSB CEO Demonstrates the Value of Leadership in Crisis Management. A good (and quick to read) case study on this week’s Crisis Intelligence theme: leadership in a crisis, by @jhemusinsignia. What sort of monitoring system do you need to monitor social in an emergency? Crisis Management Resources'

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

Cision

MAY 11, 2016

At that point, the system had failed completely and social media erupted with complaints. NA14 Salesforce System Status Alert. The outage started during the wee hours of Tuesday morning during a scheduled site switch for the NA14 (North America 14) instance of Sale s force. Issues like this happen. Performance Degradation.

Crisis Management 120

Crisis Management Crisis Crisis Communications System 120

Melissa Agnes

NOVEMBER 30, 2016

This means that it should absolutely be incorporated into your crisis preparedness program. The post How To Communicate With Stakeholders When Systems Are Down In A Cybersecurity Crisis appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

System 100

System Crisis Communications Crisis Management 100

Melissa Agnes

AUGUST 3, 2014

Should every organization, even those with less catastrophic risk, include an evacuation and re-entry plan within their crisis management plan? This episode of The Crisis Intelligence Podcast discusses: Functional-based roles vs. person-based roles. ” and.

Crisis 233

Crisis Crisis Management System Corporate 233

5W PR

FEBRUARY 22, 2025

The technical complexity of systems like artificial intelligence, cybersecurity tools, and advanced weapons platforms requires careful translation into language that resonates with general audiences. PR teams develop comprehensive crisis communication plans that enable quick, effective responses to challenges.

Publicity 78

Publicity Privacy Technology Ethics 78

Melissa Agnes

OCTOBER 20, 2014

As Twitter has its emergency alert system , and Google offers a crisis response resource , Facebook has recently launched an emergency check-in tool, called Safety Check. Facebook launched this new tool saying that: “In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates.

Facebook 242

Facebook Tools Mobile Crisis Management 242

5W PR

FEBRUARY 20, 2025

Crisis Management Protocol Having a solid crisis management plan is essential for maintaining brand loyalty during safety concerns.

Company 78

Company Brand Branding Crisis Management 78

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2020

Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. This is why crisis experts counsel clients that the designated crisis manager and the media spokesperson should never be one and the same.

Crisis 323

Crisis Crisis Management Data Radio 323

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

It means that systems are failing. It’s an “indictment of an entire system of accountability.” Any crisis manager knows that it’s easier to prevent a reputation crisis than to clean it up after the fact. It’s a red flag. Whistle-blowing is necessary when these safeguards fail.”

Corporate 272

Corporate Reputation Employee Policies 272

5W PR

MARCH 12, 2025

Strong crisis management protects brand reputation. Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

Case Study 78

Case Study Brand Branding Ethics 78

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PRSay

SEPTEMBER 16, 2020

When the word coronavirus first came on the scene at the Veterans Health Administration (VHA) earlier this year, we did what most hospitals do in a time of crisis, we stood up the Office of Emergency Response (OEM) and went to work. VA also chose to offer most outpatient care through telehealth services.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

5W PR

JANUARY 26, 2025

Their “You Can’t Stop Us” campaign united athletes across backgrounds while addressing systemic inequalities. Nike demonstrates this through consistent investment in diverse athlete representation and support for social justice causes. Successful D&I initiatives begin with examining internal practices and culture.

Strategy 78

Strategy Brand Branding Employee 78

5W PR

MARCH 31, 2025

Crisis Management and Compliance When compliance issues arise, PR teams must be prepared to respond quickly and appropriately. A well-prepared crisis communication plan should outline specific procedures for addressing compliance-related incidents while maintaining regulatory adherence.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

5W PR

MARCH 18, 2025

Organizations need dedicated social media crisis protocols. The health technology sector will continue facing complex challenges requiring strategic crisis management. Monitoring and Response Use social media monitoring tools to track mentions and sentiment. Focus on sharing official updates and helpful information.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Melissa Agnes

NOVEMBER 10, 2014

But hackers may not only be after your credit card systems. What about your email system? Do you have systems in place for keeping your platforms, data and proprietary information locked down and secure? If crisis prevention is the best form of crisis management (because it is), what are you actively doing to prevent crises?

Crisis 203

Crisis How To Exercises Crisis Communications 203

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. The power of a proactive mindset in your crisis management strategy.

Crisis 157

Crisis Data Strategy Banking 157

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. Sometimes, when the damage is very substantial, crisis management specialists are also needed. By Chris Anderson.

How To 217

How To Crisis Management Google Reputation 217

ImPRessions - Crenshaw Communications

JULY 23, 2024

In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care.

Leadership 170

Leadership Crisis Airlines System 170

Melissa Agnes

MARCH 10, 2014

Identify a crisi team, have a trained spokesperson, establish a notification & monitoring system #NYUPRSM — Emma Mundy (@emma_mundy) March 6, 2014. Assess the Crisis Situation. Post-Crisis Analysis #NYUPRSM — Yiran Liu (@yiranliu9185) March 6, 2014. A4:PR is important in crisis management.

Twitter 212

Twitter Crisis Communications Crisis System 212

Melissa Agnes

DECEMBER 4, 2018

How to systemize the process of giving attention to the right things. Cheat sheet: how to build processes that systemize your attention to strengthen relationships, progress your career, and foster the right kind of culture. This episode explores: The 3 ways people pay attention. The ways in which attention pays.

Brand 133

Brand Branding Crisis Management System 133