Cision

MAY 12, 2017

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Melissa Agnes

FEBRUARY 24, 2015

These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. Over the next few posts, I’m going to delve deeper into each of these three things that, combined, reveal the secret to successful crisis management in this digital era. Relatability.

Social Media 113

Social Media Viral Crisis Management How To 113

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

FEBRUARY 3, 2015

You wanna know what real crisis communication pros do? They understand that crisis prevention is the best form of crisis management. Crisis communication is all about, you guessed it, communication! Never knowing if something is going to go viral against you in a negative way… but wait!

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe. Do you have a cyber-investigation company on speed dial?

Crisis 100

Crisis How To Crisis Management Exercises 100

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Melissa Agnes

JANUARY 11, 2015

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

5W PR

APRIL 22, 2025

The CrossFit brand crisis during the 2020 Black Lives Matter movement shows how quickly public perception can shift. The CrossFit brand crisis during the 2020 Black Lives Matter movement shows how quickly public perception can shift. Small businesses must be particularly vigilant about their online presence and reputation management.

Examples 78

Examples Small Business Insurance Insurance 78

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

NewsWhip

NOVEMBER 22, 2023

This recent enhancement to our existing digests combines the dependability of our trusted data with the speed of GPT-technology. Perfect for : Journalists, media analysts and social media managers needing to identify rapidly trending stories. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time.

Viral 78

Viral Analysis Comparison Trends 78

Critical Mention

SEPTEMBER 19, 2018

As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. They’re prepared for a crisis to go viral. During a crisis, responsiveness is key to protecting your brand’s reputation. It’s gotten increasingly more complex with social media because it can go viral.

How To 61

How To Media Crisis Crisis Management 61

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. So are you seeing a spread of ideas, technology, methods between comms and marketing generally? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Beyond PR

MAY 12, 2017

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 64

Google Digital PR Mobile SEO 64

PR Conversations

APRIL 27, 2015

Advancements in communications technology and the explosion of social media platforms have secured the need for public relations experts to help organizations communicate effectively with their stakeholders. Each year, universities and colleges produce excellent graduates from their public relations programs.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Advancements in communications technology and the explosion of social media platforms have secured the need for public relations experts to help organizations communicate effectively with their stakeholders. Each year, universities and colleges produce excellent graduates from their public relations programs.

Film 40

Film Crisis Communications Ethics Crisis 40

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. As communications professionals, we might see ourselves as perfectionists, but another set of eyes will undoubtedly reveal weaknesses in our crisis plans.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? Managers and supervisors. Information technology team. Department leaders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. The technology, the operations and the culture that makes it all run. Talking Points.

Data 78

Data Media Energy Analytics 78

The Stalwart Blog

APRIL 26, 2020

I’ve learned more about technology in the last three weeks than I’ve known in the last five years. Phone videos become viral, whether it’s legitimate or not. I actually decided I was going to try being outside since it’s so nice today, and so I did that. I like your graphic behind you. Steve Smith: Yeah.

Crisis 78

Crisis Local Facebook Social Media 78

Melissa Agnes

MARCH 3, 2015

I also talked about human behavior and how, by understanding what makes something go viral, organizations and leaders can leave themselves less exposed and less vulnerable, and in doing so can then empower themselves and their teams to be more proactive. Why is it so important to be proactive in your crisis management today?

Social Media 133

Social Media Crisis How To Crisis Management 133

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The communications lessons, on the other hand, will be covered in crisis management classes for many years. The story of a new blood-testing technology for clinical tests that needed only a single drop of blood was irresistible to media, and founder Elizabeth Holmes was a PR dream. Lochte loses luster.

Banking 202

Banking Pharmaceuticals Journalism Crisis Management 202