Garrett Public Relations

MARCH 18, 2020

One question I see coming up a lot is – can I pitch the media my non-virus related news? The post Media Pitching in the Age of Coronavirus – Should We? As we navigate these uncharted waters together, PR pros, we have questions. As fellow public […]. Or Shouldn’t We?

Pitching 195

Pitching Media Publicity Crisis Management 195

5W PR

NOVEMBER 12, 2024

PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product.  Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust. PR can facilitate partnerships, arrange joint ventures, and coordinate cross-promotional activities. 

Product Launch 78

Product Launch B2B Industry Case Study 78

PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Be a helper.

Skype 206

Skype How To Crisis Pitching 206

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000. Here are 3 tips to get you started.

How To 78

How To Media Crisis Pitching 78

5W PR

JANUARY 26, 2025

This precision targeting increases pickup rates by ensuring pitches reach journalists most likely to cover the story. Crisis Management and Reputation Defense When reputation issues arise, AI provides critical support for crisis management. The technology also helps PR teams build stronger media relationships.

Publicity 78

Publicity System Crisis Management Analysis 78

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence.

Media Relations 197

Media Relations Trends Media Newspapers 197

Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. With a real-time crisis management strategy and strong influencer relations, you’ll be able to communicate with those who are interested in what your brand has to say and persuade them to stand by your side. Don’t let a crisis catch you unprepared!

Crisis 120

Crisis Tourism Crisis Management Energy 120

Landis PR

JANUARY 28, 2025

Tip: Pitch timely, newsworthy stories about your organization, such as innovations, awards, or patient success stories, to relevant media outlets. Tailor pitches to align with journalists beats and interests. Earned media placements in reputable outlets can significantly boost your visibility and credibility.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Nonexistent or outdated crisis communications planning. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications There were some serious PR blunders in 2020. Relationship building takes time.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.

Company 203

Company Case Study Trends Crisis Management 203

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

PRSay

JANUARY 14, 2022

Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Bad things are possible. People you trust may betray you.

Communications 167

Communications Trends Nonprofit Radio 167

Presspage

AUGUST 5, 2024

In this article, well provide 3 practical tips on how to handle media inquiries and protect your reputation during a PR crisis. Whether your companys in business-as-usual or crisis-mode, the way you interact with journalists is a key part of managing how youre portrayed in the media. Lets get started. A cyberattack?

Crisis 78

Crisis Reputation How To Media 78

Presspage

AUGUST 5, 2024

In this article, we’ll provide 3 practical tips on how to handle media inquiries and protect your reputation during a PR crisis. Whether your company’s in business-as-usual or crisis-mode, the way you interact with journalists is a key part of managing how you’re portrayed in the media. Let’s get started. A cyberattack?

Crisis 78

Crisis Reputation How To Media 78

Shift Communications

JULY 28, 2017

s best efforts, the Shark Week crisis issue is really hammer(head )ing his donut business. quickly realizes that in order to take a bite out of the crisis, he has to swallow his pride and take ownership of the issue. And this time, he’s putting all of his force behind it by taking ownership of the crisis himself. Despite G.W.’s

Case Study 92

Case Study Crisis Study Strategy 92

Sword and the Script

OCTOBER 25, 2022

Those who said communications work has “changed very significantly,” wrote: 1. More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Those who said communications work has “changed significantly,” wrote: 17. Actual and perceived crisis 24/7. “A Remote work.

Communications 149

Communications Crisis International Internal 149

Sword and the Script

DECEMBER 23, 2014

I read it of course and as it turns out it’s a blatant sales pitch for his two companies in portfolio: You probably know that I don’t make stock recommendations. Financier, PR man, crisis manager – and pitch man – this guy can do it all. Financier, PR man, crisis manager – and pitch man – this guy can do it all.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97

Ethics Crisis Transportation Airlines 97

PRSay

OCTOBER 14, 2019

As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness. Every week we talk to some of the 750-plus organizations which use our In Case of Crisis mobile app. We also meet with many others who are considering how to best upgrade their issues and crisis responsiveness.

Crisis 88

Crisis Crisis Management Training Mobile 88

Prowly

FEBRUARY 25, 2025

No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more. Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage.

Tools 104

Tools Software Enterprise Crisis Management 104

Cision

OCTOBER 30, 2017

This gives you the opportunity to launch your crisis communications plan if necessary. Don’t put all your efforts in pitching and getting media placement to waste by simply throwing your hands up rather than dealing with measuring results. Another reason to shift your thinking?

Measurement 215

Measurement Media System Tools 215

PRSay

JUNE 28, 2021

I knew potential clients were unlikely to expand their in-house communications and marketing teams during a pandemic. And as the COVID-19 crisis worsened, the organizations that I planned to pursue as clients saw their communications needs increase. Pitch yourself as an expert. Post the news on LinkedIn.

LinkedIn 175

LinkedIn Crisis Agency Corporate 175

Shift Communications

FEBRUARY 25, 2019

Similar to the PR world, it’s always important to have a plan in place – whether it’s an overarching PR plan to help strategically meet your client’s goals, or a crisis plan to put in action when needs arise. However, when times are busy, many may opt to send a blanket pitch to all their contacts in the hopes that someone bites.

Travel 140

Travel Crisis Pitching System 140

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Which resources will help you address the challenges that you have?

Resources 195

Resources Technology Data Product Launch 195

5W PR

SEPTEMBER 9, 2021

As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis.

Conference 202

Conference Training Small Business Leadership 202

Sword and the Script

JANUARY 6, 2015

The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches.

Reddit 183

Reddit Software B2B Technology 183

5W PR

JUNE 11, 2024

PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists. Besides story pitching, PR also prepares AI researchers and developers for media interactions by providing media training. Shaping media coverage Media outlets hold a significant sway over public opinion.

Privacy 78

Privacy Media Transportation Crisis Communications 78

5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

DECEMBER 26, 2017

12) Emotion in crisis communications works. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. . 61% of reporters prefer pitches in the morning, 30% in the afternoon, and 9% in the evening. Brands in Politics ). Marketing without Authority ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

NewsWhip

MAY 26, 2020

When we pitch a client or industry, we make sure we know the space they work in so that they trust that they’re getting a true strategic partner if they hire us. Clyde Group does a fair amount of crisis work. Success metrics can be a sensitive topic in times of crisis. And how does data shape these? Data matters there as well.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Cision

JUNE 19, 2015

Give the elevator pitch, check the person’s interest and then tell the full version. I know that people read my posts because after I wrote Pitch Perfect: Dusting Off After a Dust Up , my friends and co-workers wasted no time reminding me of all the spectacular failures that didn’t make their way into that piece.

Insurance 120

Insurance Insurance Interviews Crisis 120

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. How about you? Need ideas?

Pitching 52

Pitching Radio Training Media Training 52

5W PR

JULY 22, 2024

Pitching newsworthy content, such as the launch of a new spa treatment at a hotel or the inclusion of locally sourced ingredients on a restaurant menu, can be particularly effective. Crisis management with PR Hospitality aims to create positive memories for guests.

Publicity 78

Publicity Hotels Travel Crisis 78