Prowly

APRIL 2, 2025

REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. Product managers need to measure the success of this release. Crisis prevention. How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media.

Examples 104

Examples Automotive Media Print 104

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97

Ethics Crisis Transportation Airlines 97

NewsWhip

JANUARY 19, 2021

Our latest feature which further expands our crisis management capabilities. When we launched Crisis Dashboard in October 2020, we brought the most comprehensive view of real-time news engagement and influence in the media and public spheres. How Compare helps with three key aspects of crisis management.

Crisis 78

Crisis Crisis Management Data Measurement 78

Prowly

FEBRUARY 20, 2025

Don't worry, though, because this helps: Develop a crisis communication plan in advance Respond quickly and transparently Address concerns directly Use social listening tools such as Prowly to monitor mentions and get alerts when negative mentions start coming in at a rapid pace Set up alerts in Prowly to stay on top of crises before they happen.

SEO 104

SEO Analytics Tools Google 104

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 162

Media Fashion Television Radio 162

NewsWhip

SEPTEMBER 11, 2020

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. Respond to crisis quickly & effectively. When a crisis unfolds, reacting quickly is only part of your job.

Data 120

Data Media Instagram Crisis 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

The Hoyt Organization

FEBRUARY 13, 2025

Maintain Reputation in Crisis: Respond quickly and transparently to negative publicity or errors. Measurable: Track media mentions, conversions, or patient event attendance. Videos & Webinars: Use visual formats for procedural demos or expert Q&As. Pro Tip: Build Your Brand with Effective Storytelling.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? However, crisis comms isnt just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

NewsWhip

SEPTEMBER 21, 2023

Proactive versus reactive measurement In the world of communications, being reactive often means playing catch-up—and in the fast-paced digital age, that can mean falling behind for good. Prediction in action In the same way predictive analytics can help you foresee a potential crisis, they can also help you identify topics or nascent trends.

Analytics 88

Analytics Media Crisis Insurance 88

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. SCHEDULE A DEMO. In that way, Marketing hasn’t changed at all.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 130

Software Tools Publicity System 130

Critical Mention

APRIL 5, 2019

How do I measure its success? Real-time media monitoring and analysis tools assist your team in measuring your content marketing efforts by tracking how often your brand’s mentioned online and what your audience is saying. SCHEDULE A DEMO. Research the types of content marketing that sell. Map out your content plan.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

NewsWhip

DECEMBER 16, 2020

Today we’re announcing Top Websites Leaderboard to help you identify, measure, and compare web publishers by the level of public interest they generate across their entire website, and per article in a given time range. If you are an existing NewsWhip client, your Customer Success Manager can get you started with Crisis Dashboard.

Web 78

Web Crisis Data Trends 78

Cision

OCTOBER 20, 2016

Either we are great writers or story pitchers or we excel in maximizing the distribution of stories and measuring their impact. They have counseled a client in crisis to tell the journalist and the public the truth. Request a demo now to see how Cision can help. What are the biggest pitching mistakes brands make?

Television 120

Television Public Affairs Pitching Healthcare 120

NewsWhip

JULY 11, 2022

Calm a Crisis. With these tools, you can create a proper crisis plan and prepare yourself for any future mishaps. By measuring news mentions, published stories, and social media posts, media monitoring can help any organization improve their brand. Learn and adapt. The post What is media monitoring used for?

Media 78

Media Web Crisis Data 78

Critical Mention

JUNE 6, 2018

Traditional PR, press coverage and social media creates an ecosystem of news, especially in a time of crisis. This is especially important in crisis communications. It can help with everything from reporting your company’s mentions in the media to other departments to measuring how your PR efforts are working with your target audience.

Travel 83

Travel Social Media Crisis Trends 83

NewsWhip

NOVEMBER 22, 2022

Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public. It didn’t have a seat at the table, and measuring PR was considered a novel idea.” . Young states that this is because it’s a new concept. “20

Data 78

Data Analytics Measurement Technology 78

Prowly

FEBRUARY 20, 2025

Don't worry, though, because this helps: Develop a crisis communication plan in advance Respond quickly and transparently Address concerns directly Use social listening tools such as Prowly to monitor mentions and get alerts when negative mentions start coming in at a rapid pace Set up alerts in Prowly to stay on top of crises before they happen.

SEO 104

SEO Analytics Tools Google 104

Presspage

FEBRUARY 8, 2024

The first step is establishing a comprehensive ESG framework, which includes aligning business practices with ESG goals, setting measurable targets, and introducing communication strategies that highlight achievements and milestones. In ticking these boxes, few tools are more valuable than a digital newsroom.

Report 109

Report Government Financial Trends 109

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially helpful in times of crisis or turmoil. Click here to request a demo or to discuss your monitoring needs.

Pitching 96

Pitching Print Report Measurement 96

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. Crisis communication: In times of crisis or organizational change, effective communication is paramount to maintaining trust and stability.

Employee 97

Employee Pinterest Resources System 97

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. SCHEDULE A DEMO. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. SCHEDULE A DEMO. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 60

Media Marketing Analytics Television 60

Presspage

FEBRUARY 15, 2024

Ensuring data privacy is paramount as companies use extensive data for insights, necessitating strict measures to safeguard sensitive investor information. Request a demo with the Presspage team today - wed love to show you how our powerful software can put you in the driver's seat! Want to leverage data analytics like a pro?

Analytics 78

Analytics Data Ethics Privacy 78

Presspage

FEBRUARY 15, 2024

Ensuring data privacy is paramount as companies use extensive data for insights, necessitating strict measures to safeguard sensitive investor information. Request a demo with the Presspage team today - we’d love to show you how our powerful software can put you in the driver's seat! Want to leverage data analytics like a pro?

Analytics 78

Analytics Data Ethics Privacy 78

Critical Mention

MARCH 22, 2019

Real-time social media monitoring is essential in measuring your content’s performance. By staying on top of your brand, competition and industry news also can prevent or mitigate a PR crisis by using social media crisis management to respond to events as they are happening, which make or break your company’s image.

Social Media 62

Social Media eBook Infographics Media 62

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. Social listening is also vital in crisis management situations. SCHEDULE A DEMO. What do PR pros expect from getting media? They want news from all media types as quickly as possible. The problem?

Media 60

Media Software Analytics Crisis 60

Critical Mention

APRIL 2, 2019

Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. SCHEDULE A DEMO. Wappalyzer. This free tool identifies what software your competitors are using. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Critical Mention

SEPTEMBER 9, 2018

The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. SCHEDULE A DEMO. At the conference, you have the opportunity to maximize your time by planning your professional development journey.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. SCHEDULE A DEMO. The post Interview with PRSA’s National Chairman, Anthony W.

Interviews 79

Interviews Ethics Conference Leadership 79

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. SCHEDULE A DEMO. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. SCHEDULE A DEMO. In that way, Marketing hasn’t changed at all.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Presspage

FEBRUARY 8, 2024

The first step is establishing a comprehensive ESG framework, which includes aligning business practices with ESG goals, setting measurable targets, and introducing communication strategies that highlight achievements and milestones. In ticking these boxes, few tools are more valuable than a digital newsroom. This shouldnt come as a surprise.

Report 78

Report Government Financial Trends 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad. System1 assigns ads a score from 0 to 5.9 Stars based on factors determining long-term brand impact.

Sports 86

Sports Television Advertising Advertising 86