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Managing PR During A Health Tech Crisis

5W PR

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60
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Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai

Melissa Agnes

As we recently saw with Emory University Hospital and the Ebola controversy , healthcare institutes have a major responsibility and role to play in some serious, high-impacting crises. Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was.

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Proactive Cybersecurity: Building Your Defense Before Crisis Strikes

5W PR

Regular vulnerability assessments should scan both internal and external-facing assets. Include templates for both internal and external communications, but ensure they can be customized for specific situations. Major enterprises like JP Morgan Chase process over 1 billion security events daily through their monitoring systems.

Crisis 78
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TCIP #003 – The Power of Mobile Technology in Crisis Communication with Jim Spicuzza

Melissa Agnes

Welcome to episode #003 of The Crisis Intelligence Podcast with Melissa Agnes and Jim Spicuzza. Mobile technology can do wonders for today’s crisis communication. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of mobile technology in your crisis communications. Running time: 49:30. Get connected!

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The Ultimate Guide to Effective Healthcare Public Relations Strategies

The Hoyt Organization

Healthcare is one of the most important industries in the world. As a result, healthcare organizations must differentiate themselves and communicate clearly with their audienceswhether patients, caregivers, or industry peers. Maintain Reputation in Crisis: Respond quickly and transparently to negative publicity or errors.

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Newborn Abducted from Hospital and Social Media Saves the Day

Melissa Agnes

This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. How can hospitals and other healthcare facilities protect themselves? How have you, or could you, leverage social media and mobile technology as a crisis preparedness strategy? Step 2: Plan and train your team.

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Healthcare Communication Strategies During Pandemic

5W PR

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies. Adopt content formats that employees can relate to.